REI Affiliate Program: How To Make $1,000 Per Month

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you thinking about effective ways of monetizing your website or social media channels? Look no further than the REI affiliate program. 

REI is a well-known retailer of outdoor gear and equipment, and its affiliate program provides a fantastic opportunity to earn extra income by promoting its products. 

Whether you have a blog or social media channel related to camping, hiking, or any other outdoor activity, the REI affiliate program offers a competitive commission rate and an extensive product range to help you maximize your earnings potential. 

In this article, we’ll explore the requirements to join the program, strategies to maximize your earnings, and alternatives to Rei’s affiliate program.

What Is The REI Affiliate Program?

REI (Recreational Equipment, Inc.) is a great outdoor retailer. The brand offers an affiliate program called the REI Co-op affiliate program.

The REI Co-op affiliate program is for content creators, bloggers, and website owners. 

Affiliates can earn up to 5% commission on each sale they refer to REI through their unique affiliate link. 

The program is free to join. 

It offers access to a wide range of marketing materials and resources to help affiliates promote REI products effectively.

What Products Can You Promote?

As a member, you can promote a wide range of products offered by REI.

Outdoor gear

Backpacks, tents, sleeping bags, camping chairs, and hammocks.


Including hiking boots, trail running shoes, sandals, and casual shoes.


For example, jackets, pants, shorts, shirts, and base layers.

Cycling gear

Cycling gear such as bikes, helmets, cycling clothing, and accessories like bike racks and bike bags.

Fitness gear

Fitness gear including yoga mats, fitness trackers, and strength training equipment.

Travel gear

Such as luggage, travel packs, and accessories like neck pillows and travel adapters.

Water sports gear

Kayaks, wetsuits, paddles, and life vests.

These are just a few examples of the products you can promote as an REI affiliate. REI offers different products. 

So you’ll have different options to choose from when promoting their products. 

Additionally, REI frequently updates its product inventory, so you can keep your content fresh and exciting for your audience.

Commission Rate

Commission rates for the program generally range from 5% to 8% of the net sales amount. 

Affiliates are paid every month. There is no limit on the amount of commission that affiliates can earn.

Cookie Duration

The cookie duration is 30 days. 

This is a relatively long cookie duration compared to some other affiliate programs, which often have cookie durations of 24 hours or less.

A longer cookie duration can be beneficial for affiliates. 

It gives them more time to earn commissions on sales that are made as a result of their promotion. 

It also allows users more time to make a purchase after clicking on an affiliate link. This can increase the likelihood of a sale.

How Do You Get Paid From Rei As An Affiliate?

Here are the methods of payment that REI offers to its affiliates:


REI pays its affiliates via PayPal.  

It is necessary to have a PayPal account to receive payments from REI as an affiliate. 

In case you do not already have one, creating a PayPal account is a simple and free process on the PayPal website.

Direct deposit

You have the option to receive your payments through direct deposit as an affiliate based in the US. 

It is necessary to provide your bank account information to REI To receive payments via direct deposit.


If you prefer to receive a physical check, you can choose this option when setting up your payment information in your REI affiliate account. 

However, keep in mind that receiving payments via check can take longer than other methods.

REI offers multiple methods of payment for their affiliates, including PayPal, direct deposit, and checks. 

It is essential to select the payment method that suits you the most and maintain accurate payment information to receive your commissions on time.

Read also: Yeti affiliate program

When Does REI Pay Affiliates?

REI pays its affiliates on a monthly basis for the commissions earned from the previous month. 

The payment cycle typically begins on the 15th of each month, with payments being processed for the previous month’s commissions.

If you haven’t reached $20 in commissions, your earnings will roll over to the following month until the threshold is met. 

What Marketing Materials And Promotional Tools Are Available?

REI (Recreational Equipment, Inc.) is a popular outdoor gear and clothing retailer that offers an affiliate program to its partners.

To help you promote the affiliate program and drive more sales, the company provides various marketing materials and promotional tools. 

Banner Ads

You can utilize a range of banner ads in different sizes and styles from REI on your website or blog. 

These banner ads feature high-quality images of outdoor gear and clothing and are designed to catch the attention of your visitors.

Text links

REI also provides text links that you can use in your blog posts or social media updates. 

These links are customizable and can be embedded in your content to direct visitors to REI’s website.

Product feeds

REI provides a product feed that contains a list of all the products available on its website. 

As an affiliate, you can use this product feed to display REI’s products on your website or blog.

Coupons and deals

REI regularly offers discounts and promotions on its products. 

As an affiliate, you can promote these deals to your audience to encourage them to make a purchase.

Email marketing templates

REI provides email templates that you can use to send promotional emails to your subscribers. 

These templates are customizable and feature images and copy that promote REI’s products and affiliate program.

Social media content

REI provides social media content that you can share on your social media channels to promote their products and affiliate programs. 

This content includes images, videos, and copy that highlight REI’s outdoor gear and clothing.

The company provides a variety of marketing materials and promotional tools to help you promote its products and affiliate program. 

As an REI affiliate, you can use these resources to create engaging content and drive more sales.

Who Should Join REI Affiliate Program?

The program allows affiliates to earn a commission on sales generated through their unique affiliate links. 

But who should join the program?

Firstly, bloggers and content creators in the outdoor niche are perfect candidates for the affiliate program. 

You can create product reviews, tutorials, or roundups of REI gear and link to them through your affiliate link.

Secondly, outdoor gear and travel bloggers can also benefit from joining the program. 

If your content is focused on adventure travel or backpacking, then you can recommend REI products to your readers as they plan their next trip. 

You can also create packing lists or gear guides that include REI products, with links to purchase through your affiliate link.

Thirdly, websites or businesses in the outdoor industry can also join the program. 

This includes websites that sell outdoor gear or provide information on outdoor activities. 

By promoting REI products to their audience, they can offer their visitors high-quality gear and apparel, while also earning a commission on sales.

Even non-outdoor related websites or businesses can join the program if they have an audience that may be interested in outdoor activities. 

For example, a health and wellness website could promote REI products for outdoor yoga or fitness activities.

This program is a great opportunity for anyone with an audience interested in outdoor activities and gear. 

Is REI Affiliate Program Worth It?

It can be a worthwhile venture for individuals or businesses interested in promoting high-quality outdoor gear and apparel. 

One advantage of the program is the brand’s reputation for quality outdoor gear. 

As an affiliate, promoting these products to your audience can help build trust and credibility, potentially leading to more sales and commissions.

Another benefit of the affiliate program is the program’s competitive commission rates. 

The standard commission rate is 5% for most products, with the potential for higher rates for top-performing affiliates. 

Additionally, REI offers a 30-day cookie duration, meaning that affiliates can earn a commission on any sales made within 30 days of a user clicking on their affiliate link.

The affiliate program also provides affiliates with access to a range of promotional materials, including banners, text links, and product feeds. 

These materials can be used to create engaging content and promotions for your audience, potentially leading to increased sales and commissions.

Pros Of The Program

Below are a few advantages of being part of the affiliate program:

Top-notch outdoor products

REI has great outdoor products. This makes it an exceptional brand within the industry. 

As an affiliate, you have the opportunity to endorse products that align with your values and that your audience will appreciate.

Generous commission

REI offers a generous commission rate of 5% on all sales that you refer to them. 

If you have a substantial and engaged audience, the commission you earn through the affiliate program can accumulate rapidly. 

Cookie duration

REI has a long cookie duration of 30 days, which means that if someone clicks on your affiliate link and makes a purchase within 30 days, you will earn a commission.

Easy to join

The REI affiliate program is easy to join and free of charge. 

Simply sign up through their affiliate network, ShareASale, and start promoting their products on your website.

Promotional tools

REI provides affiliates with a variety of promotional tools, including text links, banners, and product feeds. 

REI simplifies the process of advertising its products on your website and social media platforms by providing a range of promotional tools.

Brand reputation

REI has established itself as a dependable and reputable brand in the outdoor sector. 

As an affiliate, you can benefit from their strong brand recognition and reputation.

Cons Of The Program

Here are a few cons of the affiliate program:

Low commission rate

While the commission rate of 5% offered by REI is standard in the affiliate marketing industry, it may not be as competitive as other programs. 

Some affiliate programs offer higher commission rates, which may be more attractive to affiliates.

Limited product range

REI’s product range is geared toward the outdoor market, which may be limiting for some affiliates who cater to a broader audience. 

If your audience is not interested in outdoor products, it may be challenging to promote REI products and earn commissions.

Exclusive affiliate network

The affiliate program is exclusively managed through the ShareASale affiliate network. 

If you are already part of other affiliate networks, you may not want to join another one to promote REI products.

Limited promotion periods

REI occasionally limits the availability of its program during high-traffic periods or promotional events. 

This can be frustrating for affiliates who rely on consistent promotion and sales to earn commissions.

How To Make $1,000 Per Month With REI Affiliate Program

Here are a few pointers to consider to initiate your journey towards earning $1,000 or more every month through the program.

Choose the right products

Select products that resonate with your audience. 

For instance, if you run a camping blog or website, you may choose to endorse camping essentials such as tents, sleeping bags, and backpacks.

Write compelling content

Whether you’re promoting Rei products on your blog or social media channels, it’s important to write compelling content that will grab your audience’s attention. 

Be sure to include images of the products and highlight their features and benefits.

Use social media

Social media is a great way to promote REI products and drive traffic to your website or blog. 

Facebook, Instagram, and Twitter can be utilized to distribute content and advertise affiliate links.

Build an email list

Establishing an email list is an excellent strategy to maintain communication with your audience and market REI’S products. 

You can offer a free download or resource in exchange for their email address, and then send them regular newsletters with affiliate links.

Use paid advertising

If you have a budget, paid advertising can be a great way to promote REI products and reach a larger audience. 

You may leverage platforms like Facebook Ads and Google AdWords to attract particular audiences and increase traffic to your website.

Be consistent

Consistency is key when it comes to affiliate marketing. 

You won’t make $1,000 per month overnight, but if you consistently promote Rei products and build your audience, you can reach your goal.

How To Maximize Your Earnings

Here are some tips on how to maximize your earnings with the affiliate program:

Choose the right products

Select products that align with your audience’s interests and needs. 

This will increase the likelihood of them making a purchase through your affiliate link.

Utilize multiple channels

Besides your website or blog, use social media platforms, email marketing, and paid advertising to reach a wider audience and drive more traffic to your affiliate links.

Provide value

Offer valuable information, tips, and insights related to the products you’re promoting.  

By establishing trust with your audience, you can motivate them to make a purchase through your link.

Monitor your performance

Regularly check your affiliate program dashboard to track your performance, such as clicks, conversions, and commission earnings. 

This data will help you optimize your strategies for better results.

Stay up-to-date

Keep yourself informed about new products, promotions, and updates from REI to take advantage of the latest opportunities to earn more commission.

By following these tips, you can maximize your earnings with the affiliate program and create a sustainable income stream from your affiliate marketing efforts.

Requirements To Join REI Affiliate Program

Produce quality content

Your website or social media channel should have high-quality, original content related to outdoor activities and gear.

Comply with ethical standards

You must comply with ethical standards, such as not promoting Rei’s products through unsolicited emails or misleading advertising.

Provide accurate information

It is essential to provide precise details such as your name, contact information, and website or social media channel When applying to the program.

Agree to the terms and conditions

Reading and accepting Rei’s terms and conditions is mandatory, as they outline the rules and regulations of the affiliate program.

Once you have met these requirements, you can apply to the affiliate program through their website. 

If your application is approved, you will receive access to REI’s affiliate dashboard, where you can access marketing materials, track your performance, and receive commissions for sales generated through your affiliate links.

Alternatives To REI Affiliate Program

If you are looking for alternatives to the affiliate program, here are a few options to consider:

The North face affiliate program

They offer a competitive commission rate. They also provide marketing materials to help you promote their products effectively.

Patagonia affiliate program

Patagonia’s affiliate program allows you to promote its eco-friendly outdoor clothing and gear products. 

Patagonia’s products are popular among environmentally conscious consumers.

Backcountry affiliate 

Backcountry’s affiliate program allows you to promote its outdoor gear and clothing products. 

They offer a commission rate of up to 12%. They provide marketing materials to help you promote their products effectively.

Moosejaw affiliate program

Moosejaw’s affiliate program allows you to promote its outdoor gear and clothing products, with a focus on humor and irreverence. 

They offer a commission rate of up to 10% and provide marketing materials to help you promote their products effectively.

Bass pro shops affiliate program

Bass Pro Shops’ affiliate program allows you to promote its outdoor gear and equipment products. 

By exploring these alternatives to the  affiliate program, you can find a suitable affiliate program that aligns with your interests and helps you generate additional income through commissions.

Final Thoughts

REI affiliate program is an excellent opportunity for individuals who are passionate about outdoor activities and want to earn extra income by promoting REI’s products. 

By following the program’s guidelines and utilizing effective marketing strategies, you can maximize your earnings potential and build a successful affiliate partnership with REI. 

With its competitive commission rates and extensive product range, the affiliate program is a great choice for anyone looking to monetize their website or social media channels through affiliate marketing.

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