Sonos Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a blogger looking for a lucrative program in the audio equipment industry?

Try the Sonos affiliate program!

Thousands of people seek 

high-quality sound systems that integrate seamlessly with smart home technology.

Here is proof: Look at the audio equipment market from 2024 to 2029:

Audio equipment market projections

Sonos offers one of the best wireless audio solutions.

This company offers a lucrative affiliate scheme.

This post will show you how to get started, the program’s commission rates, pros and cons, success tips, potential earnings, and more.

So, you will do well to read this entire article to learn everything you need to know about this partnership.


Well, let’s get started now!

Does Sonos Have an Affiliate Program?

Yes, Sonos has an affiliate scheme in the audio equipment niche.

Sonos Affiliate Program home page

This program is run through the CJ affiliate marketing network.

Company Profile

Sonos website home page

John MacFarlane, Craig Shelburne, Tom Cullen, and Trung Mai founded Sonos in 2002.

Its headquarters is in Santa Barbara, California.

Sonos is a company that sells innovative wireless sound systems.

The company offers superior sound quality products that simplify the listening experience. 

It sells smart speakers, home theater sets, streaming devices, and more.

These are high-quality audio solutions.

This company provides a comprehensive range of audio products.

The company sells state-of-the-art devices that enhance your reader’s listening pleasure.

Reviews show that the customers are not satisfied with the company’s products:

customer review - sonos

What is the Sonos Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s wireless sound system products.

Affiliates promote smart speakers, subwoofers, and premium home theater setups through affiliate links or banners in return for commissions.

They are paid a 10% commission for each sale made through their referral affiliate link or banner.

Secrets to Success!

Recommend their innovative, stylish, and high-fidelity audio products to the right audience.

Make your music and sound system content engaging by including images.

Remember to place affiliate links in your leading-edge audio solutions content.

How Does the Sonos Affiliate Program Work?

As I said earlier, the CJ affiliate network manages the Sonos partnership program.

So, affiliates first sign up for the program through the CJ affiliate marketing network.

When approved, log in to your dashboard to access the referral links and banners for promoting wireless audio solutions products.

Copy the referral links and paste them into your music and sound system articles.

When readers click on the links, they will be directed to the product page on the Sonos website.

You will get paid a commission of 10% each time a customer buys through your affiliate link.

How to Sign Up Step By Step

Go to the Commission Junction network and sign up as a publisher. 

Submit your information – your name, email address, and preferred language. 

Click the “Next” button.

commission junction sign up

Go to your email inbox to validate your email.

Click the green button “Create my CJ Publisher Account”:

cj affiliate account creation page

You will be taken to the Publisher Sign-Up Form. 

Provide your details and click “Accept Terms” to complete registration.

Once you sign up, you’ll be taken to your CJ Account Manager.

This is a dashboard that contains important details – network stats, performance summary, and messages.

Firstly, click Account > Network Profile. (Complete this profile to join affiliate programs.)

cj affiliate network - Network profile creation page

You’ll notice these 3 sections in the Network Profile:

  • Website description (Share your website’s strengths and relevant statistics.)
  • Promotion methods (Share affiliate channels you use to promote advertisers. eg,  a blog post, email, social media, or other digital marketing platforms?)
  • Documents (This is optional.)

Then, click Account > Administrative Settings to update your payment and tax information.

cj affiliate payment tax information

Update your Payment Information and select your preferred mode of payment – direct deposit, check, or Payoneer.

Edit your Tax Information. 

The CJ affiliate requires affiliates to submit their tax forms for payout.

For the US:

  • Its W-9 Request for Taxpayer Identification and Certification

For Non-US:

  • Its W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Or Certificate of No United States Activities

Alternatives to the Sonos Affiliate Program

I researched dozens of music partner programs to find which ones offer competitive commission rates.

Therefore, keep reading for more music-oriented referral programs:


Navigate to Sweetwater affiliate program details.

Commission: $0.07 per click

Cookie duration: Not disclosed

Guitar Center

Commission: 6%

Cookie duration: 14 days

Navigate to Guitar Center affiliate program details.


Commission: 60%

Cookie duration: 90 days

Join the Pianoforall affiliate program.

Guitar Tricks 

Commission: $25 – $30 per sale

Cookie duration: 5 years

Click this link to explore Guitar Tricks affiliate program opportunities.


Commission: $20

Cookie duration: 120 days

Check out the JamPlay affiliate program.

Fender Play

Commission: Unknown

Cookie duration: Unkown

Navigate to Fender Play affiliate program details.

Sam Ash 

Commission: 3% – 8% per sale

Cookie duration: 30 days

Navigate to Sam Ash’s affiliate program details.


Commission: 1%

Cookie duration: 7 days

Check out the Reverb affiliate program.


Commission: 6%

Cookie duration: 30 days

See what the Zzounds affiliate program offers.


Commission: $7 – $20 

Cookie duration: 30 days

Gain insights into the Tidal affiliate program.

Is the Affiliate Program Free to Join?

Yes, the Sonos referral program is free to join.

Affiliates usually join and promote innovative audio technology free of charge.

Are you looking to promote smart sound systems and other audio products?

You can give the Sonos affiliate scheme a try.

What Products Can You Promote?

Wireless speakers

These are premium-quality audio devices. 

For example, smart soundbars, compact speakers, and voice-controlled speakers offer users a versatile sound experience.

Home theater systems

They are designed to provide an immersive cinematic sound that complements any in-home viewing experience, including soundbars and surround sound setups.

Streaming devices

Their products facilitate the smooth streaming of high-quality audio from various online sources, enhancing the ease of listening.

Outdoor speakers

These weatherproof audio devices are fantastic for superior sound quality in outdoor environments. 

For example, outdoor amplifiers and architectural speakers that blend with the aesthetics.


They include mounting brackets, speaker stands, and voice assistants to complement and enhance the user’s Sonos experience.

How Much Do Sonos Affiliates Make?

Well, this is a contemplative question.

From personal experience, audio equipment affiliates earn different amounts of money.

Commissions depend on your audience size, engagement, and promotional skills.

However, I will give you an insight.

Some affiliates earn nothing. However, others make a lot of money.

What Are the Commission Rates?

This affiliate scheme pays affiliates an average of 10% per sale.

How Long Does the Cookie Last?

The cookie window typically remains valid for 30 days.

This means that affiliate links will bring you commissions if purchases are made within 30 days of clicking.

How Do Affiliates Get Paid from Sonos? 

As mentioned previously, the CJ affiliate marketing network manages this affiliate program.

CJ pays affiliates through direct deposits, checks, and Payoneer.

The minimum payout is $50 for direct deposits or $100 for checks

So affiliates request their pay once they reach the minimum threshold.

Marketing and Promotional Tools 

The marketing tools provided for promoting Sonos products are text links and banners.

Text links produce positive results when they are used in the audio equipment and wireless speakers content.

Banners are also effective.

Nevertheless, place the banners in the sidebar.

Who Should Join the Sonos Affiliate Program?

Audio and sound lovers

I think are the best candidates for this program.

They write reviews about the [audio and sound products on their blogs.

You will earn 5% each time a customer purchases a product through their affiliate link.

Music fans

You can tap into this audio affiliate scheme.

Promote high-quality sound technology and home audio systems to your followers in exchange for a commission.

Tech and gadget bloggers

Sites that feature [tech innovations and audio-related gadgets can incorporate the company in their projects.

You can inspire your audience with the company’s audio technology and earn a commission.

Personal trainers and fitness influencers

Help people achieve their audio and entertainment goals.

Recommend Sonos products to your clients to help them enhance their home audio experience.

You will earn commissions on any purchases you make through your affiliate link.

Product review and comparison sites

Are you a product review or comparison site?

Provide comparisons, reviews, and recommendations for Sonos products in exchange for a commission.

Is the Sonos Affiliate Program Worth It?

Yes, the Sonos partnership scheme is worth joining.

The commission rate is 10%, which is reasonable.

Affiliates make a lot of money with this program.

Monthly website traffic - Sonos


Reasonable commission: The Sonos partner program pays a 10% commission rate. 

This percentage may sound small but it is better than other affiliate programs.

High conversion rate: Many people want to improve their audio experiences with the latest in sound technology. 

Therefore, they are actively seeking various audio equipment and wireless speakers.

It will be easier for you to recommend audio equipment, wireless speakers, and more.


High competition: You need to know that the audio technology industry is extremely competitive.

So it is difficult to promote the products and make sales.

Requirements to Join the Affiliate Program

  • Accept Sonos’s terms and conditions before joining.
  • The audio equipment and wireless speakers website should have decent traffic.
  • The blog content should be related to music and audio technology.

Does Sonos Support Affiliates?

Yes, They do support affiliates.

They support them in different ways:

Dedicated affiliate support.

This brand’s affiliate team answers questions from affiliates about audio equipment and wireless speakers and troubleshoots their problems

Affiliate training.

The company desires to see its music and audio technology affiliates succeed. 

So, they offer their affiliates training.

They teach them how to promote the latest audio devices effectively and ethically.

Tips For Success As An Affiliate

Create compelling content

Develop content focusing on Sonos audio products that your audience will enjoy.

The content should guide them in discovering the latest audio devices.

Build trust among your followers

How? …

I’m sure that is the question you are asking yourself.

Building trust among your readers is simple.

Publish genuine Sonos product reviews.

I believe you can achieve this by reviewing contemporary designs that you have personally used.

Alternatively, review devices that you are familiar with.

Diversify your traffic channels

It is not advisable to rely on one source of traffic.

I recommend audio and technology bloggers diversify their website traffic sources.

For instance, don’t solely depend on Google for your website traffic.

A Google Core update can cripple your website overnight.

Try social media, email marketing, and other methods.

Improve your conversion rate

Effective calls to action play a crucial role in Sonos affiliate marketing.

They contribute to optimizing the conversion rate.

So, create compelling calls to action.

Final Thoughts

This Sonos referral program is a lucrative opportunity for affiliates in the audio technology business.

It has a high conversion rate.

Thus, affiliates easily promote the company’s products.

The program pays affiliates a commission of 5%.

It also gives affiliates a 30-day cookie to track their performance.

I recommend this program to bloggers and influencers in the audio technology industry.

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