Guitar Center Affiliate Program: Pros, Cons & Success Tips

Written by Beatious Kahale

Affiliate Marketing

Are you a blogger looking for a lucrative program in the music gear and instruments niche?

Try the Guitar Center affiliate program!

Thousands of people are looking for quality musical instruments and audio equipment.

Here is the proof: Look at the global Guitar sales statistics:

Guitar sales statistics globally

Guitar Center offers some of the best guitar brands and music production gear. This company offers a lucrative affiliate scheme.

This post will guide you through how to get started, the program’s commission rates, pros and cons, success tips, potential earnings, and more.

So, you will do well to read this entire article to learn everything you need to know about this partnership.


Well, let’s get started now!

Does Guitar Center Have an Affiliate Program?

Yes! Guitar Center has an affiliate scheme in the music and audio niche.

Guitar center affiliate program web page

This program is run through the Commission Junction affiliate marketing network.

Company profile

Guitar Center website home page

James Park founded Guitar Center in 1959. Its headquarters is in Westlake Village, California. 

Guitar Center is a company that sells musical instruments and equipment

The company offers a wide range of musical instruments and professional audio equipment that cater to musicians and audio engineers

It sells guitars, basses, drums, keyboards, amplifiers, recording gear, and more. These are high-quality instruments and professional audio gear. 

Guitar Center’s products offer both high performance and modern design to enhance your music journey. 

This company offers almost all musical instruments and audio equipment

The company sells state-of-the-art designs that enhance your reader’s music experience. 

They also sell accessories

These products enhance musical performances and serve as stylish elements.

 Reviews show that customers are not customers satisfied with Guitar Center’s products:

Guitar center ratings

What is the Guitar Center affiliate program?

This is a partnership program that pays affiliates who promote the brand’s music and audio products.

Affiliates promote guitars, drums, keyboards, and studio gear through affiliate links or banners in exchange for commissions.

They are paid an industry-competitive percentage for each sale made through their referral affiliate link or banner.

Secrets to Success! 

Recommend their advanced, high-quality, and audio gear to the right audience.

Make your musical instruments and sound equipment content engaging by including images.

Remember to place affiliate links in your ideal musical solutions content.

How Does the Guitar Center Affiliate Program Work?

As mentioned, the Commission Junction affiliate network manages this partner program.

So, affiliates first sign up for the program through the CJ affiliate marketing network.

When approved, log in to your dashboard to access the referral links and banners for promoting musical instruments and audio gear products.

Copy the referral links and paste them into your music and sound articles.

When readers click on the links, they will be directed to the product page on the Guitar Center website.

You will get paid a commission each time a customer buys through your affiliate link.

How To Sign Up For Step By Step

Visit the Commission Junction affiliate network and sign up as a publisher. 

Supply your information – your name, email address, and preferred language. 

Click the “Next” button.

Commission Junction network sign up page

Wait for the confirmation email in your inbox to validate your email.

Then Click the green button “Create my CJ Publisher Account”:

Commission Junction affiliate network sign up page

You will be taken to the Publisher Sign-Up Form. 

Furnish your details and click “Accept Terms” to complete registration.

After signing up, you’ll be taken to your CJ Account Manager.

This is a dashboard that has important details – network stats, performance summary, and messages.

Firstly, click Account > Network Profile. (Once you do this, you will join affiliate programs.)

Commission Junction affiliate network - Dashboard

You’ll observe these 3 sections in the Network Profile:

  • Website description (Show your website’s strengths and relevant statistics.)
  • Promotion methods (Show affiliate channels you use to promote advertisers. For example,  a blog post, email, social media, or other digital marketing platforms?)
  • Documents (This is optional.)

Then, click Account > Administrative Settings to update your payment and tax information.

cj affiliate payment tax information page

Provide your Payment Information and select your preferred mode of payment – direct deposit, check, or Payoneer.

Submit your Tax Information. 

CJ Affiliate requires affiliates to submit their tax forms for payout.


  • Its W-9 Request for Taxpayer Identification and Certification


  • Its W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Or Certificate of No United States Activities

Alternatives to the Guitar Center Affiliate Program

I researched dozens of home improvement partner programs to find which ones offer reasonable commission rates.

Hence keep reading for more music referral programs:


Check out the Sweetwater affiliate program.

Commission: $0.07 per click

Cookie duration: Not disclosed

Guitar Tricks 

Commission: $25 – $30 per sale

Cookie duration: 5 years

Learn more about the Guitar Tricks affiliate program.


Commission: 60%

Cookie duration: 90 days

Learn more about the Pianoforall affiliate program.


Commission: $20

Cookie duration: 120 days

Navigate to JamPlay affiliate program details.

Fender Play

Commission: Unknown

Cookie duration: Unkown

Learn more about the Fender Play affiliate program.

Sam Ash 

Commission: 3% – 8% per sale

Cookie duration: 30 days

Learn more about the Sam Ash affiliate program.


Commission: 1%

Cookie duration: 7 days

Click this link to explore Reverb  affiliate program opportunities.


Commission: 6%

Cookie duration: 30 days

Click this link to explore Zzounds  affiliate program opportunities.


Commission: $7 – $20 

Cookie duration: 30 days

Explore the Tidal affiliate program by clicking this link.


Commission: 10%

Cookie duration: 30 days

Click this link to explore Sonos affiliate program opportunities.

Is the Affiliate Program Free to Join?

Yes, the Guitar Center referral program is free to join. 

Affiliates typically join and advocate for innovative audio gear and instruments free of charge.

Are you looking to promote guitars, drums, keyboards, and studio equipment?

You can give the Guitar Center referral program a try.

What Products Can You Promote?

Electric guitars

This includes a range of electric guitars suitable for various music genres, such as rock, blues, and metal.

Drum kits

These are complete drum sets, including drums, cymbals, hardware, and accessories for drummers and percussionists.

Keyboards and synthesizers

This category features a variety of keyboards and synthesizers suitable for studio and live performance use.

Microphones and recording equipment

This includes microphones, audio interfaces, and studio recording equipment for sound professionals and home studios.

These are high-quality musical instruments and audio gear designed to enhance musical performances and recordings.

How Much Do Guitar Center Affiliates Make?

Well, this is a challenging question.

From personal experience, there is no single answer to this question.

The music and audio affiliates earn varying amounts of commission.

Commissions are influenced by your audience size, engagement, and marketing abilities.

However, I will give you a hint.

Research suggests that some affiliates make minimal returns while others earn substantial incomes monthly.

What are the commission rates?

This affiliate program offers affiliates a 6% commission per sale.

How long does the cookie last?

The cookie duration is generally 14 days, giving affiliates an ample tracking window for their referrals.

How Do Affiliates Get Paid from Guitar Center?

As mentioned previously, this affiliate program is managed through the Commission Junction (CJ) affiliate network.

Commission Junction pays affiliates via direct deposit, check, or Payoneer.

The minimum payout is $50 for direct deposits and $100 for checks. 

Affiliates can request their payment once they reach the minimum thresholds.

Promotional Tools for the Guitar Center Affiliate Program

The marketing tools provided for promoting musical instruments and audio equipment are text links and banners.

Text links produce positive results when they are used in the music gear and studio equipment content.

Banners are also effective.

Simply place the banners in the sidebar.

Who Should Join the Guitar Center Affiliate Program?

Music and audio equipment reviewers

 I think music, audio equipment, and studio gear reviewers are the best candidates for this program. 

They write reviews and provide recommendations for various music and audio-related products on their platforms. 

You will earn commissions on any purchases made through your affiliate link.

Music producers and fans

You can tap into this affiliate program and recommend music and recording equipment to your audience.

Tech and gadget fans

People who are interested in music equipment and tech innovations can incorporate the company’s products into their projects.

Audio engineers and sound designers 

Help others achieve their creative goals in music and sound production by recommending high-quality equipment from Guitar Center.

Product review and comparison sites 

If you operate a product review or comparison site, consider providing valuable insights and recommendations.

Is the Guitar Center Affiliate Program Worth It?

Yes, the Guitar Center partnership scheme is worth joining.

The commission rate is 6%, which is reasonable.

Affiliates make decent amounts of money with this program.

Guitaor center monthly wesite traffic according to Similaweb

Requirements to join the Guitar Center Affiliate Program

  • Accept the Guitar Center’s terms and conditions.
  • The music and audio equipment website should have decent traffic.
  • The blog content should be related to music, audio equipment, and studio gear.

Does Guitar Center Support Affiliates?

Yes, Guitar Center does support affiliates.

They support them in different ways.

Dedicated affiliate support.

This brand’s affiliate team answers questions from affiliates about music and audio equipment products and troubleshoots their problems.

Affiliate training.

The company desires to see it’s music and audio affiliates succeed. 

So, they offer their affiliates training.

They teach them how to promote the latest music equipment effectively and ethically.

Tips For Success As An Affiliate

Create compelling content

Create content focusing on music and audio equipment that your audience will enjoy.

The content should guide them in discovering the finest musical instruments and high-quality audio gear.

Build trust among your followers

How? …

I’m sure that is the question you are asking yourself.

Building trust among your readers is simple.

Publish genuine product reviews of the equipment.

I believe you can achieve this by reviewing contemporary designs that you have personally used.

Alternatively, review products that you are familiar with.

Diversify your traffic channels

It is not advisable to rely solely on one source of traffic.

I recommend music and audio equipment bloggers diversify their website traffic sources.

For instance, don’t solely depend on Google for your website traffic.

A Google Core update could impact you.

Explore social media, email marketing, and other methods.

Enhance your conversion rate

Effective calls to action play a crucial role in affiliate marketing.

They contribute to optimizing the conversion rate.

So, create compelling calls to action.

Final Thoughts

This music and audio equipment partnership program is a lucrative opportunity for affiliates in the music and audio industry.

It has a high conversion rate.

Thus, affiliates easily promote the company’s products.

The program pays affiliates a commission of 6%.

It also gives affiliates a 14-day cookie to track their performance.

I recommend this program to bloggers and influencers in the music and audio equipment industry.

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