IKEA Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home decor niche?

Then try the IKEA affiliate program!

Thousands of people are looking for stylish and functional home solutions.

IKEA offers one of the best furniture collections.

The company offers a profitable affiliate scheme.

This post will show you how to become a successful IKEA affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to maximize your earnings with the partnership.

Ready?

Well, let’s get started now!

Does IKEA Have an Affiliate Program?

IKEA affiliate program home page

Yes, IKEA has an affiliate scheme in the home decor and furniture niche.

This program is run through the AWIN affiliate marketing network.

Company profile

IKEA home page

Ingvar Kamprad founded IKEA in 1943.

Its headquarters is in Delft, Netherlands. IKEA is a company that sells furniture and home accessories.

The company offers versatile and affordable products. 

It sells modern furniture, kitchen appliances, home accessories, and more.

These are high-quality designs.

IKEA furniture offers practical home solutions to enhance your living space. This company offers almost all home furnishing items.

The company sells products that improve your reader’s home environment.

They also sell decorative accessories.

Reviews show that customers are not satisfied with the company’s services:

IKEA reviews on Trustpilot

What is the IKEA Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home furnishing items.

Affiliates promote furniture, kitchen appliances, and other home decor items through affiliate links or banners in exchange for commissions.

Thus, they are paid a 7% commission for each sale made through their referral link or banner.

Secrets to Success!

Recommend their home decor items to the right audience.

Make your home furnishings content engaging by including images.

Remember to place affiliate links in your home decor content.

How Does the IKEA Affiliate Program Work?

As I said earlier, IKEA runs its partnership program.

When approved, log in to your dashboard to access your referral links and banners for promoting home furnishings and decor items products.

Copy the referral links and paste them into your home decor and furnishings articles.

When readers click on the links, they will be directed to the product page on the IKEA website.

You will get paid a commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit the IKEA  affiliate program home page

Click the “Sign up” to proceed to the next stage:

IKEA affiliate program home page

Step #2: Provide personal  information

Provide your email address and create a password:

Provide your email address and create a password

Provide the URL of your website and your promotion method:

Provide the URL of your website and your promotion method

Submit your company details:

company details

Alternatives to the IKEA Affiliate Program

I researched dozens of home improvement partner programs to find which ones offer reasonable commission rates.

Hence keep reading for more home furnishing referral programs:

Build

Commission: 1%

Cookie duration: 1 day

Unlock the potential of the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

More information on the Home Depot affiliate program.

Houzz

Commission: 5%

Cookie duration: 30 days

Unlock the potential of the Houzz affiliate program.

Lowe’s

Commission: 0.8%

Cookie duration:  1 day

Unlock the potential of the Lowe’s affiliate program.

Sears 

Commission: 1%

Cookie duration:  2 days 

Dive into the Sears affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Unlock the potential of the West Elm affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

See what the  Pottery Barn affiliate program offers.

Walmart

Commission: 1% – 18%

Cookie duration:  3 days 

Click this link to explore Walmart affiliate program opportunities.

Costco

Commission: 3% – 6%

Cookie duration:  Session-based

More information on the Costco affiliate program.

Overstock

Commission: 6%

Cookie duration:  14 days

Gain insights into the Overstock affiliate program.

Handy

Commission: $10 – $25

Cookie duration:  Session-based

Unlock the potential of the Handy affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Unlock the potential of the Crate & Barrel affiliate program.

Wayfair

Commission: 1% – 6%

Cookie duration:  14 – 30 days

Gain insights into the Wayfair affiliate program.

Target

Commission: 8%

Cookie duration:  7 days 

See what the  Target affiliate program offers.

Is the Affiliate Program Free to Join?

Yes, the IKEA referral program is free to join.

Thus, affiliates usually join and promote home furnishings and decor items free of charge.

Are you looking to market furniture and home improvement items?

Then give the IKEA referral program a try.

Your guide to the Home Improvement affiliate programs starts here.

What Products Can You Promote?

IKEA offers different products that affiliates can promote:

Home furniture.

These include a wide array of couches, tables, and storage solutions.

They provide a variety of furniture items catering to multiple home areas like the living room, bedroom, and office. Textile and rugs. These items add comfort and style to any space.

The range includes everything from throw pillows and bed linens to carpets and curtains.

Kitchenware and gadgets.

These items assist with both the function and aesthetics of a kitchen space.

They usually range from cookware and utensils to kitchen islands and cabinets.

Lighting solutions.

These fixtures add ambiance and functionality to indoor and outdoor spaces.

The collection includes everything from desk lamps to intricate ceiling lights.

Decorative accessories.

These are essential items for personalizing a living space.

They include wall art, plant pots, and decorative objects for various rooms.

How Much Do IKEA Affiliates Make?

Well, this is a variable question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The home decor and furniture affiliates make different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

However, I will give you a clue.

One research shows that some affiliates earn minimal amounts.

Nevertheless, others profit $1,000 or even more in a month.

What are the commission rates?

This affiliate scheme pays affiliates an average commission of 7% per sale.

How long does the cookie last?

The cookie window usually lasts for 30 days.

So, the affiliate links expire only after 30 days after clicking on the affiliate link.

How Do Affiliates Get Paid from IKEA?

As previously mentioned, IKEA manages its program.

IKEA pays affiliates via direct deposit, check, and PayPal.

Marketing and Promotional Tools

The marketing tools provided for promoting home furnishings and accessories are text links and banners.

Text links produce positive results when they are used in the furniture and home decor content.

Banners are also effective.

Moreover, place the banners strategically on your site.

Who Should Join the IKEA Affiliate Program?

If you have a platform that talks about interior design, home improvement, or modern living, IKEA is the best fit for you:

Home decor bloggers

I think home decor bloggers, interior designers, and lifestyle influencers are the best candidates for this program.

They share insights and inspirations for creating beautiful living spaces. 

You will earn a commission each time a customer purchases a product through their affiliate link.

Lifestyle bloggers

You can leverage this home decor affiliate opportunity.

Showcase stylish furnishing items and home accessories to your readers in exchange for a commission.

DIY and home improvement bloggers

Websites that specialize in DIY projects and home renovations can integrate IKEA products into their content.

You can guide your readers through home transformations while earning commissions.

Real estate professionals and stagers

Help clients envision their new homes.

Suggest IKEA products to enhance the appeal and functionality of properties.

Earn commissions for any IKEA items purchased via your recommendation.

Product review and home renovation sites

Are you running a product review or home renovation site?

Offer insights, comparisons, and deliberations on IKEA products to aid in consumer choices, all the while earning commissions.

Is the IKEA Affiliate Program Worth It?

This is the question many would-be IKEA affiliates ask themselves.

So, you are not alone.

The answer to this question depends on two factors.

What are these factors?

These are the commission rate and cookie duration.

This program pays affiliates a commission and a cookie period of 30 days.

Is it a profitable program?

IKEA is an internationally recognized brand.

Honestly speaking, with the right strategy, home decor affiliates can make substantial revenue.

ikea monthly website traffic according to Similarweb

Pros

Reasonable commissions: Commissions range from 7% which, given the average order value, can lead to healthy earnings.

High conversion rate: IKEA’s reputation for affordable and stylish home solutions drives consistent interest among consumers.

So it will be easier for you to promote varied home furnishings and appliances.

Cons

High competition: The home furnishing market is saturated.

It can be challenging to stand out while promoting IKEA products and securing sales.

Requirements to join the affiliate program

  • Agree to IKEA’s affiliate terms and conditions.
  • Your home decor or lifestyle website should attract a good number of visits.
  • The blog content must be relevant to home decor, interior design, or lifestyle.

Does IKEA Support Affiliates?

Yes, IKEA does support affiliates.

They assist in several ways:

Dedicated affiliate support

The affiliate team is available to answer questions from home decor affiliates and solve their problems.

Affiliate training

IKEA wants to see its home decor affiliates flourish.

So, they offer guidance on how best to market their stylish home products effectively and with integrity.

Tips For Success As An Affiliate

If you want to succeed as a home decor promoter, consider the following tips:

Create compelling content

Produce content that focuses on IKEA’s home and lifestyle products that will resonate with your audience.

This content should aid them in discovering the best home solutions.

Build trust among your followers

Building trust with your readers is essential.

Share honest opinions on IKEA products.

You can achieve this by reviewing items you have personally experienced or are well-informed about.

Diversify your traffic sources

It’s wise not to depend exclusively on one traffic source.

Home decor and lifestyle bloggers should broaden their traffic streams.

Consider using social media, email marketing, and more.

Increase your conversion rate

A well-placed call to action can significantly impact IKEA affiliate marketing results.

It’s key to boosting your conversion rates.

Therefore, develop engaging call-to-action prompts.

Final Thoughts

This home décor and furnishing partnership program offers an advantageous opportunity for affiliates in the home decor industry.

It enjoys a high conversion rate, making it straightforward for affiliates to market IKEA products.

The program offers a commission of 7% and an encouraging 30-day cookie window to monitor sales.

Consequently, I recommend this program to bloggers and influencers in the home styling and lifestyle realm.

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