Sears Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home appliance and tool niche?

Then try the Sears affiliate program!

Thousands of people are looking for quality home improvement products.

Look at the global household appliances market size projections:

Household appliances market size in the USA

Sears offers one of the best home maintenance solutions.

The company offers an attractive affiliate scheme.

This post will show you how to become a successful Sears affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to unlock the full potential of the partnership.


Well, let’s get started now!

Does Sears Have an Affiliate Program?

Sears affiliate program website page

Yes, Sears has an affiliate scheme in the home appliance and tool niche.

This program is run through the Sovrn affiliate network.

Company profile

Sears website home page

Richard Warren Sears Alvah Curtis Roebuck in 1886.

Its headquarters is in Hoffman Estates, Illinois, U.S.

Sears is a company that sells a wide variety of goods, including home appliances, tools, and lawn and garden equipment.

The company offers high-quality and durable products

It sells major appliances, power tools, fitness equipment, auto parts, and more.

These are high-quality products.

Sears products offer practical solutions to homeowners and DIY enthusiasts. This company offers almost all home and garden essentials and repair tools.

The company sells appliances and tools that enhance your reader’s home improvement projects.

Reviews show that customers are satisfied with Sears’ services:

Sears customer review according to Trustpilot

What is the Sears Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home improvement products and services.

Affiliates promote a wide range of merchandise including appliances, tools, and lawn care equipment through affiliate links or banners in exchange for commissions.

Thus, they are paid a 1% commission for each sale through their referral link or banner.

Secrets to Success!

Recommend their repair and maintenance solutions to the right audience.

Make your home improvement product content engaging by including images.

Remember to place affiliate links in your workshop and DIY content.

How Does the Sears Affiliate Program Work?

As I said earlier, the Sovrn commerce network manages the Sears partnership program.

So, affiliates first sign up for the Sovrn commerce marketing network. Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting home improvement products.

Copy the referral links and paste them into your home renovation and gardening articles.

When readers click on the links, they will be directed to the product page on the Sears website.

You will get paid a 1% commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Viglink/Sovrn Commerce network

Once you visit the home page, click on the ‘Sign Up’ button:

Sears affiliate program website page on Viglink

Step #2: Select sign-up method

Choose the signing up method from the options given. 

It is important to state from the onset that using your Google account is the quickest option or using an email address and password instead:

Create Account On Viglink/Sovrn

You’ll then get a confirmation email with a verification link, which then redirects you to the VigLink/Sovrn login page.

Step #3: Tell them about yourself

When you click on that, you will be taken to the next step. Here, you will be required to submit your name, business name, and business website URL:

Viglink/Sovrn Signup Info

Step #3: Submit your site

And then finally submit the URL you want to add VigLink publisher links to:

Viglink/Sovrn Submit Url

Click the “Finish” button to end the process. Then wait for approval.

Next is a friendly and short tutorial covering the VigLink/ Sovrn affiliate dashboard:

Page showing site is being reviewwd by affiliate team

You can enter your tax and payment information later.

Alternatives to the Sears Affiliate Program

I researched dozens of home industry partner programs to find which ones offer reasonable commission rates.

Therefore keep reading for more home and garden referral programs:


Commission: 1%

Cookie duration: 1 day

Explore the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

Discover the benefits of the Home Depot affiliate program.


Commission: 5%

Cookie duration: 30 days

Find out more about the Houzz affiliate program on our site.


Commission: 0.8%

Cookie duration:  1 day

Read more about the Lowe’s affiliate program.


Commission: 1% – 6%

Cookie duration:  14 – 30 days

Learn about the Wayfair affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Find out more about the Crate & Barrel affiliate program on our site.


Commission: $10 – $25

Cookie duration:  Session-based

Learn more about the Handy affiliate program.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Explore the Philips Hue affiliate program.


Commission: 6%

Cookie duration:  14 days

Join the Overstock affiliate program.


Commission: 3% – 6%

Cookie duration:  Session-based

Read more about the Costco affiliate program.


Commission: 8%

Cookie duration:  7 days 

Read more about the Target affiliate program.


Commission: 1% – 18%

Cookie duration:  3 days 

See what the  Walmart affiliate program offers.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Read more about the Pottery Barn affiliate program.


Commission: 7%

Cookie duration:  30 days 

Navigate to the IKEA affiliate program details.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Learn more about the West Elm affiliate program.

Is the Affiliate Program Free to Join?

Yes, the Sears referral program is free to join.

Additionally, affiliates usually join and promote home maintenance and renovation products free of charge.

Are you looking to promote quality tools and household appliances?

Then give the Sears referral program a try.

Check out the details of the Home Improvement affiliate programs today.

What Products Can You Promote?

Sears offers different products that affiliates can promote:

Appliances and tools.

These are essential products for home improvement projects. For example, refrigerators, washing machines, or power drills.

They serve the purpose of enhancing home functionality and project efficiency.

Lawn and garden equipment

These items include lawnmowers and garden hoses.

The equipment aids in maintaining the exterior appearance and health of one’s yard.

Home renovation supplies.

They support the enhancement projects of homeowners.

They usually consist of building materials, fixtures, and paint.

Fitness equipment.

These products support home exercise routines. They help individuals maintain a healthy lifestyle.

Automotive tools.

These are appropriate for DIY car repairs and maintenance. For example, wrench sets and car lifts.

How Much Do Sears Affiliates Make?

Well, this is a challenging question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The appliance and tool affiliates make different amounts of commission.

Your audience size, engagement, and marketing skills determine commissions.

Yet, I will give you an indication.

One research shows that some affiliates may not generate substantial earnings.

Still, others achieve an impressive income per month.

What are the commission rates?

This affiliate scheme pays affiliates an average commission of 1% per sale.

How long does the cookie last?

The cookie window usually lasts for 2 days.

How Do Affiliates Get Paid from Sears?

Previously stated, the Sovrn affiliate network manages this affiliate program.

Sovrn pays affiliates through PayPal, Wire Transfer, ACH, Check, and eCheck.

The minimum payout is $25.

So affiliates request their pay once they reach the minimum threshold.

Marketing and Promotional Tools

The marketing tools provided for promoting Sears products are text links and banners.

Text links produce positive results when they are used in content about appliances and DIY projects.

Banners are also effective.

However, place the banners in visible areas on your website for maximum effectiveness.

Who Should Join the Sears Affiliate Program?

If you have a platform that talks about home improvement, DIY projects, or appliance reviews, the Sears is the best fit for you:

DIY and home improvement bloggers

I think DIY enthusiasts and home bloggers are the best candidates for this program.

They craft tutorials and reviews about the tools and appliances on their blogs. 

You will earn a percentage each time a customer purchases a product through their affiliate link.

Lifestyle bloggers

Engage in this lucrative home improvement affiliate program.

Introduce practical tools and home appliances to your audience in exchange for a commission.

Gadget and tool reviewers

Websites that discuss the latest tools, gadgets, and home maintenance can feature Sears products in their reviews.

Provide your followers with insights into the best tools for their projects and collect a commission as a reward.

Influencers with a focus on home and garden

Support your community in their home endeavors.

Suggest Sears products to your followers for their home improvement needs.

Consequently, you will receive commissions for successful purchases made through your affiliate link.

Product comparison websites

Do you run a product comparison website?

Deliver detailed comparisons and insights about Sears’ merchandise for a commission.

Is the Sears Affiliate Program Worth It?

This is the question many potential Sears affiliates ponder.

So, you are not alone.

The answer to this question revolves around the aspects of commission rate and cookie duration.

This program pays affiliates a respective commission and provides a designated cookie duration.

Is it a profitable program?

As an established company, it is likely to engage customers.

Realistically speaking, with strategic planning, home improvement affiliates can generate a substantial income.

Website traffic traffic according similarweb


  • High conversion rate: Because Sears is a recognized brand, numerous consumers are seeking high-quality appliances and tools for their homes, resulting in higher potential conversions for affiliates.


  • Intense competition: The home improvement sector has many competing brands and products.

Therefore, it can be challenging to stand out and generate sales for Sears items.

Requirements to join the Sears affiliate program

  • Agree to Sears’s policies and terms.
  • Your home improvement or DIY website should have a decent amount of traffic.
  • Your content should be relevant to home improvement and tool usage.

Does Sears Support Affiliates?

Yes, Sears does offer support to affiliates.

They assist them in various ways:

Dedicated affiliate management

The affiliate management team provides assistance to home and garden affiliates by answering their inquiries and solving any issues they may encounter.

Affiliate resources and education

The company aims to foster the success of its home improvement affiliates.

Thus, they instruct them on the most effective methods to market current appliances and tool offerings both ethically and effectively.

Tips For Success As An Affiliate

If you aspire to achieve success as a home improvement promoter, consider the following suggestions:

Create high quality content

Develop compelling content that centers on the Sears range of home and garden products that will captivate your audience.
The content should serve as a guide for them to find the most suitable home improvement solutions.

Build trust among your followers

Establish trust with your readers by publishing authentic Sears product reviews.
Achieving this objective is possible by evaluating items that you have personally used or with which you are well-acquainted.

Broaden your sources of traffic.

Do not put all your faith in a single traffic source.
Instead, home and garden bloggers should explore diverse traffic sources such as social platforms, email campaigns, and others.

Increase your conversion rate

Optimize your conversion rate with effective call-to-action prompts that significantly impact the success of Sears affiliate marketing.
Consequently, develop persuasive call-to-action prompts.

Final Thoughts

This home and garden partnership program is a promising opportunity for affiliates operating in the home improvement sector.

It features a favorable conversion rate, enabling affiliates to efficiently market the company’s products.

The program remunerates affiliates with a 1% commission and tracks their performance with a specified cookie duration.

Therefore, I advocate this program for webmasters and influencers who specialize in home maintenance and DIY.

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