Wayfair Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home decor niche?

Then try the Wayfair affiliate program!

Thousands of people are looking for household items that enhance their living spaces.

Look at the home furnishings market size projections by 2031:

Home furnishings market

Wayfair offers one of the best home essentials.

The company offers a rewarding affiliate scheme.

This post will show you how to become a successful Wayfair affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to gain insights into the partnership.


Well, let’s get started now!

Does Wayfair Have an Affiliate Program?

Wayfair affiliate program

Yes, Wayfair has an affiliate scheme in the home furniture and decor niche.

This program is run through the CJ affiliate marketing network.

Company profile

Wayfair home page

Niraj Shah and Steve Conine founded Wayfair in 2002.

Its headquarters is in Boston, Massachusetts. Wayfair is a company that sells furnishings, decor, and home improvement products.

The company offers a diverse and extensive catalog. It sells furniture, lighting, cookware, and more.

Wayfair furniture offers a variety of styles to enhance any home’s aesthetic. 

This company offers almost all home goods and furnishings solutions.

The company sells products that elevate your reader’s living environment.

Reviews show that customers are not satisfied with Wayfair’s products:

Wayfair rating on Trustpilot

What is the Wayfair Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home furnishing and decor products.

Affiliates promote living room sets, kitchen essentials, and other home accessories through affiliate links or banners in exchange for commissions.

Thus, they are paid a commission for each sale through their referral link or banner.

Secrets to Success!

Recommend their home decor and furniture collections to the right audience.

Make your home lifestyle content engaging by including images.

Remember to place affiliate links in your home improvement content.

How Does the Wayfair Affiliate Program Work?

As I said earlier, the CJ affiliate network manages the Wayfair partnership program.

So, affiliates first sign up for the CJ affiliate marketing network. Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting home furnishings and decor products.

Copy the referral links and paste them into your home interior and decoration articles.

When readers click on the links, they will be directed to the product page on the Wayfair website.

You will earn a commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Visit CJ affiliate and sign up as a publisher

Fill in your information – your name, email address, and preferred language. 

Click the “Next” button.

Cj - Wayfair affiliate program home page

Check the confirmation email in your inbox.

Click the green button “Create my CJ Publisher Account”:

CJ account affiliate sign up email

You will be taken to the Publisher Sign-Up Form. 

Provide your details and click “Accept Terms” to complete registration.

Once you sign up, you’ll be taken to your CJ Account Manager.

This is a dashboard that contains important details – network stats, performance summary, and messages.

Firstly, click Account > Network Profile. (Complete this profile to join affiliate programs.)

cj  account creation - affiliate network

You’ll notice these 3 sections in the Network Profile:

  • Website description (e.g. Tell them your website’s strengths and relevant statistics.)
  • Promotion methods (e.g. Tell them the affiliate channels you use to promote advertisers. For example,  a blog post, email, social media, or other digital marketing platforms?)
  • Documents (This is optional.)

Then, click Account > Administrative Settings to edit your payment and tax information.

CJ account creation - affiliate payment tax information

Update your Payment Information and select your preferred mode of payment – direct deposit, check, or Payoneer.

Edit your Tax Information. 

CJ Affiliate requires affiliates to submit their tax forms for payout.


  • Its W-9 Request for Taxpayer Identification and Certification


  • Its W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Or Certificate of No United States Activities

Alternatives to the Wayfair Affiliate Program

I researched dozens of home decor affiliate programs to find which ones offer reasonable commission rates.

Therefore keep reading for more decor partnership opportunities:


Commission: 1%

Cookie duration: 1 day

Learn more about the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

Explore the Home Depot affiliate program.


Commission: 0.8%

Cookie duration:  1 day

Explore the Lowe’s affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Explore the Crate & Barrel affiliate program.


Commission: $10 – $25

Cookie duration:  Session-based

Click this link to explore Handy affiliate program opportunities.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Find out more about the Philips Hue affiliate program on our site.


Commission: 6%

Cookie duration:  14 days

Read more about the Overstock affiliate program.


Commission: 3% – 6%

Cookie duration:  Session-based

Explore the Costco affiliate program.


Commission: 8%

Cookie duration:  7 days 

Check out the Target affiliate program.


Commission: 1% – 18%

Cookie duration:  3 days 

Join the Walmart affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Explore the Pottery Barn affiliate program.


Commission: 7%

Cookie duration:  30 days 

Explore the IKEA  affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Explore the West Elm affiliate program.


Commission: 1%

Cookie duration:  2 days 

Click this link to explore Sears affiliate program opportunities.

Is the Affiliate Program Free to Join?

Yes, the Wayfair partnership program is free to join.

Thus, affiliates can join and promote exquisite home items free of charge.

Are you looking to equip homes with stylish furniture and accessories?

Then give the Wayfair partnership program a try.

Are the Home Improvement Affiliate programs right for you? Find out here.

What Products Can You Promote?

Wayfair offers different products that affiliates can promote:

Home furniture and decor.

These include indoor and outdoor items, ranging from sofas and tables to garden accessories.

They help customers personalize their living spaces and make them more functional. 

Lighting solutions

These essential fixtures offer illumination and enhance the ambiance of a room.

The lighting selection includes chandeliers, lamps, pendants, and more.

Rugs and floor coverings.

They adorn floors and add comfort and style to any room.

Offering a wide range of patterns, materials, and sizes.

Kitchenware and appliances.

These items facilitate cooking tasks and enhance culinary experiences. The gadgets help individuals enrich their kitchen functionality.

Outdoor furniture and accessories.

These are designed for comfort and durability in outdoor settings, such as patio sets and outdoor rugs.

How Much Do Wayfair Affiliates Make?

Well, this is a complex question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

Home furnishings and decor affiliates earn different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

Nonetheless, I will provide you with a glimpse.

One research shows that some affiliates do not earn any commission.

However, others generate $1,000 or even more in a month.

What are the commission rates?

This affiliate scheme pays affiliates an average commission of 1% – 6% per sale.

How long does the cookie last?

The cookie window usually lasts for up to 14 – 30 days.

So, the affiliate links expire only after 14 – 30 days of the user clicking on the affiliate link.

How Do Affiliates Get Paid from Wayfair?

As mentioned previously, the CJ affiliate marketing network manages this affiliate program.

CJ pays affiliates via direct deposit, check, or Payoneer.

The minimum payout is $100.

So affiliates can request their pay once they reach the minimum threshold.

Marketing and Promotional Tools

The marketing tools provided for promoting home decor and furniture items are text links and banners.

Text links produce positive results when they are used in home lifestyle and improvement content.

Banners are also effective.

However, place the banners in visible spots like the sidebar.

Who Should Join the Wayfair Affiliate Program?

If your platform talks about interior design, home remodeling, or general home topics, Wayfair is a perfect match for you:

Home decor bloggers

I believe interior design bloggers and home decor enthusiasts are the best candidates for this program.

They craft content about homeware and interior aesthetics on their blogs. You will earn a commission each time a customer purchases a product through your affiliate link.

DIY enthusiasts

Leverage this home decor affiliate opportunity.

Showcase DIY projects using Wayfair’s products to your followers in exchange for a commission.

Lifestyle influencers

Platforms focusing on lifestyle improvements and home trends can feature Wayfair’s range and earn through their audience’s purchases.

You can engage your followers with Wayfair’s diverse offerings and earn a commission.

Real estate agents and home stagers

Assist clients in envisioning their ideal living spaces.

Suggest Wayfair products to homeowners to furnish and style their properties effectively.

Therefore, you will earn commissions on any purchases made through your affiliate link.

Furniture comparison and review platforms

Do you run a furniture review or comparison website?

Deliver in-depth comparisons, critiques, and endorsements of Wayfair’s range in exchange for a commission.

Is the Wayfair Affiliate Program Worth It?

Many aspiring Wayfair affiliates ponder this question.

You’re not the only one seeking an answer.

The answer depends on a couple of factors.

Which are they?

Indeed, these are commission rates and the cookie duration.

This program pays affiliates a commission of up to 1% – 6% and a cookie duration of up to 14 – 30 days.

Is the program lucrative?

It is a renowned brand.

Frankly, with strategic efforts, home decor affiliates can earn significant revenue.

Wayfair website traffic according to similar web


Decent commission: The program offers up to a 1% – 6% commission rate. This percentage is competitive within the home goods affiliate programs industry.

High conversion potential: A vast audience desires to beautify and upgrade their living environments with Wayfair’s eclectic assortment. 

Therefore, they are in search of a spectrum of home items, from furniture to decor and beyond.

It will hence be more straightforward for you to market Wayfair’s extensive product line.


Intense competition: The home goods and interior design market is crowded.

It can be challenging to market Wayfair products successfully and consistently close sales.

Requirements to join the affiliate program

  • Agree to Wayfair’s policies and conditions.
  • Your home-themed website should attract a good amount of traffic.
  • The blog content should cover topics related to home lifestyles and improvement.

Does Wayfair Support Affiliates?

Yes, Wayfair offers support to affiliates.

They offer support in various ways:

Dedicated affiliate support

The affiliate team responds to questions from home goods affiliates and assists with any issues.

Affiliate training

The company is dedicated to the success of its home goods affiliates.

They guide them on how to market the latest in home commodities efficiently and in compliance with ethical standards.

Tips For Success As An Affiliate

If you aim to thrive as a home goods promoter, consider the following advice:

Create engaging content

Develop content centered on Wayfair’s home products that resonate with your audience.

The content should help them find the finest home goods and furnishings.

Build credibility with your audience


That might be the question you’re contemplating.

It’s straightforward to build credibility among your readers.

Provide truthful Wayfair product evaluations.

You can accomplish this by reviewing items you have personally experienced or are well-acquainted with.

Expand your traffic sources

Relying on a single traffic source is risky.

I advise home and decor bloggers to broaden their traffic sources.

For example, do not depend solely on search engines for website traffic.

Explore social media, email campaigns, and other avenues.

Optimize your conversion rates

Effective calls to action are critical in Wayfair affiliate marketing.

They contribute to enhancing the conversion rate.

So, develop compelling calls to action.

Final Thoughts

The Wayfair affiliate program represents a promising opportunity for affiliates in the home decor and furnishing sector.

It boasts an attractive conversion potential.

Thus, affiliates readily promote the company’s vast selection of products.

The program compensates affiliates with up to a 1% – 6% commission per sale.

It also offers a cookie duration of up to 14 – 30 days for performance tracking.

I endorse this program for bloggers and influencers in the home and lifestyle arena.

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