Overstock Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home decor niche?

Then try the Overstock affiliate program!

Thousands of people are looking for quality homeware and stylish furnishings.

Look at the home furnishing market value projections: 

Home furnishing market value projections

Overstock offers one of the best selections of home products.

The company offers a rewarding affiliate scheme.

This post will show you how to become a successful Overstock affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to gain comprehensive insights into the partnership.


Well, let’s get started now!

Does Overstock Have an Affiliate Program?

Overstock affiliate program page

Yes, Overstock has an affiliate scheme in the home furnishings niche.

This program is run through the CJ affiliate marketing network.

Company profile

Overstock website home page

Patrick M. Byrne founded Overstock in 1999.

Its headquarters is in Midvale, Utah. Overstock is a company that sells a wide range of furniture and home decor items.

The company offers stylish and durable products. It sells sofas, rugs, kitchen appliances, garden furniture, and more.

These are high-quality items.

The furnishings provide home enhancement solutions that cater to various style preferences. 

This company offers almost all home decoration and furnishing products.

The company sells items that elevate the aesthetic appeal of your reader’s living space.

They also sell home improvement tools and accessories.

Reviews show that customers are not satisfied with the company’s services:

Overstock customer reviews

What is the Overstock Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home furnishing products.

Affiliates promote furniture, decor, and other home goods through affiliate links or banners in exchange for commissions.

Thus, they are paid a commission for each sale made through their referral link or banner.

Secrets to Success!

Recommend their home improvement tools and accessories to the right audience.

Make your home decor content engaging by including images.

Remember to place affiliate links in your home improvement content.

How Does the Overstock Affiliate Program Work?

As I said earlier, CJ affiliate network manages the partner program.

So, affiliates first sign up for the CJ affiliate marketing network.

Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting home furnishings and decor products.

Copy the referral links and paste them into your home decor and furnishings articles.

When readers click on the links, they will be directed to the product page on the Overstock website.

You will get paid a commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Visit cj.com and sign up as a publisher. 

Click the “Join” button to proceed.

CJ home page

Fill in your information – your name, email address, and preferred language. 

Click the “Verify Email” button.

Commission Junction email verification page

Check the confirmation email in your inbox.

Click the green button “Create my CJ Publisher Account”:

CJ account affiliate sign up email page

You will be taken to the Publisher Sign-Up Form. 

Provide your details and click “Accept Terms” to complete registration.

Once you sign up, you’ll be taken to your CJ Account Manager.

This is a dashboard that contains important details – network stats, performance summary, and messages.

Firstly, click Account > Network Profile. (Complete this profile to join affiliate programs.)

cj  account creation - affiliate network

You’ll notice these 3 sections in the Network Profile:

  • Website description (e.g. Tell them your website’s strengths and relevant statistics.)
  • Promotion methods (e.g. Tell them the affiliate channels you use to promote advertisers. For example,  a blog post, email, social media, or other digital marketing platforms?)
  • Documents (This is optional.)

Then, click Account > Administrative Settings to edit your payment and tax information.

CJ account creation - affiliate payment tax information

Update your Payment Information and select your preferred mode of payment – direct deposit, check, or Payoneer.

Edit your Tax Information. 

CJ Affiliate requires affiliates to submit their tax forms for payout.


  • Its W-9 Request for Taxpayer Identification and Certification


  • Its W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Or Certificate of No United States Activities

Alternatives to the Overstock Affiliate Program

I researched dozens of home furnishing partner programs to find which ones offer reasonable commission rates.

Therefore, keep reading for more home decor referral programs:


Commission: 1%

Cookie duration: 1 day

Learn about the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

Access Home Depot affiliate program information.


Commission: 5%

Cookie duration: 30 days

Join the Houzz affiliate program.


Commission: 0.8%

Cookie duration:  1 day

Join the Lowe’s affiliate program.


Commission: 1% – 6%

Cookie duration:  14 – 30 days

Dive into the Wayfair affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Access Crate & Barrel affiliate program information.


Commission: $10 – $25

Cookie duration:  Session-based

Access Handy affiliate program information.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Dive into the Philips Hue affiliate program.


Commission: 3% – 6%

Cookie duration:  Session-based

Dive into the Costco affiliate program.


Commission: 8%

Cookie duration:  7 days 

Access Target affiliate program information.


Commission: 1% – 18%

Cookie duration:  3 days 

More information on the Walmart affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Join the Pottery Barn affiliate program.


Commission: 7%

Cookie duration:  30 days 

Join the IKEA  affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Access West Elm affiliate program information.


Commission: 1%

Cookie duration:  2 days 

Find out more about the Sears affiliate program on our site.

Is the Affiliate Program Free to Join?

Yes, the Overstock referral program is free to join.

Therefore, affiliates usually join and promote an impressive variety of home products free of charge.

Are you looking to adorn homes with quality furniture and stylish decor pieces?

Then give the Overstock referral program a try.

The Home Improvement affiliate programs: Learn how they work.

What Products Can You Promote?

Overstock offers different products that affiliates can promote:

Home furnishings.

These include pieces such as couches, coffee tables, and bedroom sets.

They offer solutions to create a cohesive look for any room in the house. Home decor items. These products include wall art, throw pillows and vases.

They help homeowners personalize their space and add character to it.

Outdoor furniture and garden supplies.

These enhance outdoor living spaces and include patio sets and garden decor.

They enable individuals to extend their living area to the outdoors.

Office furniture and storage solutions.

These are designed for home office use and include desks and shelving units.

They help to create an efficient and organized work environment at home.

Lighting fixtures.

These products illuminate living spaces with various styles, from chandeliers to floor lamps.

How Much Do Overstock Affiliates Make?

Well, this is a complex question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The home furnishing and decor affiliates make different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

Nonetheless, I will give you a clue.

One research shows that some affiliates fail to earn significant amounts.

However, others achieve $1,000 or even more in a month.

What are the commission rates?

This affiliate scheme pays affiliates a 6% commission per sale.

How long does the cookie last?

The cookie window usually lasts for 14  days.

So, the affiliate links expire only after those days after clicking on the affiliate link.

How Do Affiliates Get Paid from Overstock?

As mentioned previously, the CJ affiliate marketing network manages this affiliate program.

CJ pays affiliates via direct deposit, check, or Payoneer.

The minimum payout is $50 for direct deposit and $100 for check.

So affiliates request their pay once they reach the minimum threshold.

Marketing and Promotional Tools

The marketing tools provided for promoting home goods are text links and banners.

Text links produce positive results when they are used in the home decor and furnishings content.

Banners are also effective.

However, place the banners in the sidebar.

Who Should Join the Overstock Affiliate Program?

If you have a platform that talks about home improvement, interior design, or lifestyle, Overstock is the best fit for you:

Home decor and lifestyle bloggers

I think interior design enthusiasts and home bloggers are the best candidates for this program.

They write articles and reviews about various home products on their platforms.

You will earn a commission each time a customer purchases a product through their affiliate link.

DIY and home improvement influencers

You can engage with this home decor affiliate program.

Promote unique home items and inspire your followers, earning a commission in the process.

Design and architecture sites

Platforms that showcase home design trends and architectural innovations can feature Overstock’s range in their content.

You can inform your audience about the latest in home fashion and earn a commission.

Furniture and home goods reviewers

Advise readers on quality furniture choices.

Suggest Overstock products to people looking to furnish their homes and gain commission on sales generated through your affiliate links.

Comparison shopping sites

Are you a product comparison or review platform?

Offer insights into the best home goods deals from Overstock and benefit from commissions on sales through your affiliate links.

Is the Overstock Affiliate Program Worth It?

This is the question many would-be Overstock affiliates ask themselves.

So, you are not alone.

The answer to this question depends on two factors:

Indeed, these are commission rate and cookie duration.

This program pays affiliates a commission and offers a cookie duration.

Is it a profitable program?

It is a well-established brand.

Honestly speaking, with a well-thought-out strategy, home and garden affiliates can make substantial profits.

Overstock traffic according to Similaweb


Reasonable commission: The program offers a competitive commission structure. This percentage may seem modest but is on par with or better than many other affiliate programs.

High conversion rate: Many individuals are continually looking to improve and beautify their homes. Therefore, they are on the lookout for quality home decorations and modern furniture.

So it will be easier for you to promote Overstock’s extensive inventory of home goods.


High competition: The home goods and decor market is highly competitive.

Thus, it can be challenging to stand out and make significant sales of Overstock’s products.

Requirements to join the Overstock affiliate program

  • Accept Overstock’s terms and conditions.
  • The home-focused website should have a good traffic base.
  • The content must relate to home decor and improvement.

Does Overstock Support Affiliates?

Yes, Overstock does support affiliates.

They offer various forms of support:

Dedicated affiliate support

The affiliate team addresses questions from home goods affiliates and resolves their issues.

Affiliate training

The company is committed to its home decor affiliates’ success.

Thus, they provide guidance on how to market the variety of home products effectively and ethically.

Tips For Success As An Affiliate

To succeed as a home improvement promoter, consider the following advice:

Create quality content

Produce content that focuses on Overstock’s range of home and garden items that will captivate your audience.

Therefore, the material should assist them in selecting the best home furnishings.

Build trust with your readers

Focus on offering honest Overstock product evaluations.

You can achieve this by assessing items that you have tried and tested yourself or are well-acquainted with.

Diversify your traffic sources

It’s not recommended to depend solely on one method for traffic.

Home decor and furniture websites should spread out their sources of web traffic.

For instance, don’t just rely on search engines for visitors.

Try to engage your audience through social media, email marketing, and other platforms.

Improve your conversion rate

Powerful calls to action play a vital role in Overstock affiliate marketing.

They contribute to boosting the conversion rate.

So, craft effective calls to action.

Final Thoughts

This home decoration and furniture partnership program offers a lucrative opportunity for affiliates with a presence in the home improvement sector.

It has a notable conversion rate, making it relatively easy for affiliates to market the brand’s assortment of products.

The program provides affiliates with a commission for sales and grants a cookie duration to monitor and assess affiliative efforts.

Therefore, I recommend this program to bloggers and influencers in the home interior and lifestyle space.

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