Walmart Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the retail affiliate marketing niche?

Then try the Walmart affiliate program!

Thousands of people are looking for consumer products offered at competitive prices.

Look at Walmart’s sales compound annual growth rate (CAGR) from 2022 to 2027:

Walmart sales

Source: Statista

Walmart offers one of the best selections of consumer goods.

The company offers a profitable affiliate scheme.

This post will show you how to become a successful Walmart affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to master the essentials of the partnership.


Well, let’s get started now!

Does Walmart Have an Affiliate Program?

Walmart Affiliate Program page

Yes, Walmart has an affiliate program in the retail marketing niche.

This program is run by the company itself.

Company profile

Walmart home page

Sam Walton founded Walmart in 1962.

Its headquarters is in Bentonville, Arkansas. 

Walmart is a multinational corporation that sells an extensive range of products from electronics to home furnishings.

The company offers diverse and high-quality choices

It sells electronics, home essentials, toys, clothing, groceries, and more.

These are high-quality products.

Walmart’s online presence provides exceptional shopping convenience. This company offers almost all the goods required for day-to-day life.

The company offers options that cater to a broad consumer base.

They also sell additional services like Walmart+ membership.

Reviews show that customers are not satisfied with the company’s services:

Walmart reviews according to Trustpilot

What is the Walmart Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s wide array of merchandise.

Affiliates promote electronics, home essentials, and an extensive catalog of products through affiliate links or banners in exchange for commissions.

Thus, they are rewarded with a commission for each qualifying purchase made through their referral.

Secrets to Success!

Recommend Walmart’s broad product offerings to the right audience.

Make your content about Walmart’s diverse catalog engaging by including images.

Remember to place affiliate links in your content.

How Does the Walmart Affiliate Program Work?

As stated, Walmart manages its partnership program.

When approved, log in to your dashboard to access your referral links and banners for promoting Walmart’s wide range of products.

Copy the referral links and paste them into your consumer-oriented content.

When readers click on the links, they will be directed to the product page on the Walmart website.

Commissions are earned for qualifying purchases made through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Walmart’s official website

Once on the home page, click the “Sign up” button to proceed to the next step:

Walmart affiliate program page

Step #2: User information

Provide personal information:

Walmart - account creation page for personal information submission

Provide your company information:

Walmart - account creation page for company  information submission

State your methods of promotion:

Walmart - account creation page for promotion information submission

This is a confirmation that your application has been submitted:

Walmart - Application submission acknoledgement page

Alternatives to the Walmart Affiliate Program

Researching dozens of e-commerce affiliate programs to find which ones offer competitive commission rates.

Therefore, keep reading for more e-commerce referral programs:


Commission: 1%

Cookie duration: 1 day

Dive into the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

See what the  Home Depot affiliate program offers.


Commission: 1%

Cookie duration:  2 days 

Join the Sears affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Learn about the West Elm affiliate program.


Commission: 7%

Cookie duration:  30 days 

Unlock the potential of the IKEA  affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Unlock the potential of the Pottery Barn affiliate program.


Commission: 3% – 6%

Cookie duration:  Session-based

Gain insights into the Costco affiliate program.


Commission: 6%

Cookie duration:  14 days

Find out more about the Overstock affiliate program on our site.


Commission: $10 – $25

Cookie duration:  Session-based

Dive into the Handy affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

See what the  Crate & Barrel affiliate program offers.


Commission: 1% – 6%

Cookie duration:  14 – 30 days

Find out more about the Wayfair affiliate program on our site.


Commission: 8%

Cookie duration:  7 days 

Join the Target affiliate program.

Is the Affiliate Program Free to Join?

Yes, it has an affiliate program and it is free to join.

Therefore, affiliates generally join and promote products free of charge.

Are you looking to promote a diverse range of products at competitive prices?

Then give this partner program a try.

All about the Home Improvement affiliate programs: Benefits & details.

What Products Can You Promote?

Walmart offers a vast array of products that affiliates can promote:

General merchandise.

These are a wide variety of goods, from personal electronics to household necessities.

They provide a convenient shopping experience for customers.

Groceries. Walmart offers food items both online and in-store.

It’s a one-stop shop for all grocery needs.

Apparel and clothing.

Walmart provides fashion items for the entire family.

They feature brands and private labels at various price points.

Home improvement items.

These products enhance home living, providing solutions for renovation and decoration efforts.

Outdoor and sporting goods.

Walmart supplies equipment for outdoor activities and sports, such as camping gear and exercise machines.

How Much Do Walmart Affiliates Make?

The amount Walmart affiliates make is variable.

Affiliate earnings depend on factors such as traffic volume, niche engagement, and promotional strategies.

Nevertheless, as an indication, commission rates typically range from 1% to 18%, dependent on product categories, with exceptional instances of higher rates.

What are the commission rates?

Walmart’s affiliate program offers commission rates typically ranging from 1% to 18% depending on the product category.

How long does the cookie last?

The cookie typically lasts for 3 days for Walmart’s affiliate program, giving a short window for consumers to make qualifying purchases.

How Do Affiliates Get Paid from Walmart?

As previously mentioned, the company manages its affiliate program.

It disburses payments via PayPal Prepaid debit cards, Gift cards, Checks, and direct deposit.

Usually, $50 is the minimum payment threshold that affiliates must meet before payouts are processed.

Marketing and Promotional Tools

The marketing tools provided for promoting Walmart’s products are creative assets like text links and banners.

Text links show positive outcomes when strategically placed within consumer-focused content.

Banners can be attractive and capture attention when displayed prominently on a website.

Who Should Join the Walmart Affiliate Program?

If you have a platform that discusses shopping, savings, or consumer products, this affiliate program is an ideal match for you:

Lifestyle and savings bloggers

Bloggers focused on smart shopping, deals, and budget-friendly advice are well-suited to this program.

They provide insights into how to save money on everyday purchases at Walmart.

Deal and coupon sites

Websites dedicated to sharing the latest deals and promotions may find the affiliate program promising.

They can earn commissions by driving shoppers to take advantage of Walmart’s deals.

Home and family sites

Blogs and websites catering to family life and home needs can promote Walmart’s wide range of relevant products.

Influencers and content creators

Those who have established a sizeable following on social media or other platforms can leverage their influence to earn commissions by recommending Walmart products they trust and use.

Is the Walmart Affiliate Program Worth It?

The affiliate program is a subject of consideration for many potential affiliates.

The attractiveness of the program can be assessed by looking at the brand’s broad market appeal and commission structure.

With strategic promotion and dedicated effort, affiliates can potentially earn substantial income.

Walmart traffic according to according to Similarweb


Attractive commission rates: Although variable, Walmart’s commission rates can be considered attractive in the retail affiliate market.

Broad audience appeal: Walmart’s extensive product range means there’s something to promote for many different consumer interests, potentially leading to high conversion rates.


Competitive landscape: The affiliate marketing space, especially in the retail sector, is highly competitive, which can present challenges in standing out and generating significant affiliate sales.

Requirements to join the affiliate program

  • Agree to Walmart’s program terms and participation requirements.
  • The affiliate’s website should receive good traffic volumes.
  • The content should align with the retail and e-commerce sectors.

Does Walmart Support Affiliates?

Yes, Walmart provides support to its affiliates.

They offer assistance through:

A dedicated affiliate support team

The affiliate support team provides help and addresses queries from affiliates, ensuring they have the needed support.

Comprehensive affiliate resources

Walmart wants its affiliates to succeed, so it offers a wealth of informational resources and best practices for the effective promotion of its vast product catalog.

Tips For Success As An Affiliate

If you’re aspiring to achieve success as a Walmart affiliate, consider these tips:

Create valuable content

Develop engaging content that focuses on the benefits and features of Walmart’s products, guiding consumers through their purchasing decisions.

Foster trust with your audience

Earn trust by providing honest reviews and personal experiences with Walmart products, thus increasing the credibility of your recommendations.

Diversify your traffic sources

Do not rely only on a single traffic channel. Expand your reach through multiple platforms, such as social media, YouTube, email marketing, and more.

Enhance your conversion tactics

Employ effective calls to action to increase conversions. Persuasive language and positioning can make a significant difference in affiliate performance.

Final Thoughts

The Walmart affiliate program holds promising potential for affiliates in the e-commerce and retail space. 

It offers a chance to monetize content through a well-established brand recognized for its extensive product offerings. 

Affiliates can earn commissions on a wide range of popular consumer products, and given Walmart’s broad audience, there is potential for high conversion rates. 

For content creators and bloggers within the shopping, saving, and consumer goods niche, this can be a fruitful partnership. 

With the right approach and commitment, the affiliate program could be a significant source of affiliate revenue.

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