West Elm Affiliate Program: Cons, Pros, Requirements & More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a blogger looking for a lucrative program in the home improvement niche?

Try the West Elm affiliate program!

Thousands of people are looking for eco-friendly furniture options, crafted with sustainable materials.

The company offers a lucrative affiliate scheme.

Look at the home improvement market of the United States alone:

evidence showing how lucrative home improvement niche is

Source: Statista

This post discusses the program’s commission rates, how to get started, potential earnings, and more.

You will do well to read the entire article to learn everything you need to know about this partnership program.


Well, let’s dive in now!

Program Overview 

A Synopsis Of The Program

West elm product - bedroom furniture

You will learn more about how the West Elm partnership scheme works—qualifications, payments, and much more.

Commission Rate: 5%

Cookie Duration: 30 days

Minimum Payout Threshold: $65

Payment Options: PayPal and direct deposit

Platform: Skimlinks

Want to join now? Well, here is the link.

Via Skimlinks

Does West Elm Have an Affiliate Program?

Yes, West Elm has an affiliate scheme in the home improvement niche.

West Elm affiliate program page

This program is run through the Skimlinks affiliate marketing network.

Company profile

west elm home page

Chuck Williams founded West Elm in 2002.  Its headquarters is in Brooklyn, New York.

It shares the same parent company as Pottery Barn and Williams Sonoma.

West Elm is a retailer that sells modern furniture and home decor furnishings. 

The company offers functional and stylish products that blend form and function. 

It sells kitchenware, houseware, office furniture, home furnishings, linen, upholstery, and more.

These are high-quality craftsmanship.

West Elm sofas offer both comfort and modern style to enhance living space.

This company offers almost all furniture and home decor products.

The company sells contemporary designs that enhance your reader’s dining experience.

They also sell mirrors. 

These products adorn walls and serve both as functional and decorative elements. 

Reviews show that the company offers great products.

reviews of west elm products

What is the West Elm affiliate program?

Eat sleep burn partnership summary

This is a partnership program that pays affiliates who promote the brand’s products.

Affiliates promote the products through affiliate links or banners in exchange for commissions.

They are paid 5% for each sale made through an affiliate link or banner.

Secrets to Success!

Promote the furniture and home decor products to the right audience.

Make your home decor content engaging by including images.

Promote your affiliate links on different social media platforms.

How does the West Elm affiliate program work?

how west elm partnership program works

As I said earlier, this affiliate program is run through the Skimlinks affiliate marketing network.

So, affiliates first sign up for the program through the Skimlinks affiliate marketing network.

When approved, log in to your dashboard to access text links and banners.

Copy the referral links and paste them into your content.

When readers click on the links, they will be directed to the product page on the West Elm website.

You will get paid a commission of 5% each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Skimlinks official website

Provide your name, and email address. You will also be required to create a password.

Once you are done, click the ‘Sign Up’ button.

Skimlinks sign up process step 1

Step #2: Submit your website

Write the name of your website and business name.

When you finish, click the ‘Get Started’ button to proceed to the next step.

The Skimlinks sign up process step 2

Step #3: verify your email address 

Skimlinks will send you an email address to verify your email address.

Skimlinks Email verification notification page

Step #4: Wait for approval

Once you verify your email address, Skimlinks will tell you that your account is pending approval.

skimlinks application review message page

While you wait for your account to be reviewed, you can look for similar partnership programs.

Simply click the ‘See merchants’ button.

Skimlinks - page for checking affiliate programs

Alternatives to the West Elm Affiliate Program

If you don’t want to join this partnership program, consider joining the following alternatives:

Home Depot

Commission: 1%

Cookie duration: 1 day

Dive into the Home Depot affiliate program.


Commission: 5%

Cookie duration: 30 days

Click this link to explore Houzz affiliate program opportunities.


Commission: 0.8%

Cookie duration:  1 day

More information on the Lowe’s affiliate program.


Commission: 1%

Cookie duration:  2 days 

Unlock the potential of the Sears affiliate program.


Commission: 7%

Cookie duration:  30 days 

See what the  IKEA affiliate program offers.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

More information on the Pottery Barn affiliate program.


Commission: 1% – 18%

Cookie duration:  3 days 

Navigate to the Walmart affiliate program details.


Commission: 6%

Cookie duration:  14 days

Check out the Overstock affiliate program.


Commission: $10 – $25

Cookie duration:  Session-based

See what the  Handy affiliate program offers.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Gain insights into the Crate & Barrel affiliate program.


Commission: 1% – 6%

Cookie duration:  14 – 30 days

More information on the Wayfair affiliate program.


Commission: 8%

Cookie duration:  7 days Gain insights into the Target affiliate program.

Is the affiliate program free to join?

Yes, the West Elm partnership program is free to join

Affiliates usually join the program free of charge.

They are not charged anything, as it is free to join.

Are you looking to join a home improvement affiliate program?

You can give the West Elm partnership program a try.

What Products Can You Promote?

Living Room Furniture

Image of West Elm living room furniture

Bedroom Furniture

Image of West Elm bedroom furniture

Dining Room Furniture

Image of West Elm dining room furniture

Home office furniture

Image of West Elm home office furniture

Outdoor Furniture

Image of West Elm outdoor furniture

How Much Do West Elm Affiliates Make?

Well, this is a tough question.

You will agree with me that there is no single answer to this question.

Are you wondering why this is the case?

Well, affiliates make different amounts of commission.

However, I will give you a clue.

One research shows that some affiliates make nothing.

On the other hand, others make $1,000 or even more in a month.

Chart showing what affiliates make annually

Source: Finch Sells

What are the commission rates?

This affiliate scheme pays affiliates an average of 5% per sale. 

How long does the cookie last?

The cookie window is usually 30 days.

So the affiliate links expire only after 30 days of clicking on the affiliate link.

How Do Affiliates Get Paid from West Elm?

As I said earlier, this affiliate program is managed through the Skimlinks affiliate marketing network.

Skimlinks pays affiliates through direct deposits, and PayPal.

The minimum payout is $65. So affiliates request their pay once they reach the minimum threshold.

Marketing Materials and Promotional Tools 

The marketing and promotional tools that I came across are text links and banners.

Text links produce positive results when they are used in the content.

Banners are also useful.

I feel the right area to place the banners is the sidebar.

Who Should Join the West Elm Affiliate Program?

Individuals and companies that must promote West Elm products

Home and interior design bloggers

I think home, interior, and influencers are the best candidates for this program.

They write reviews about the products on their blogs. 

They place affiliate links in the content. Once readers click the links, they are directed to the affiliate page.

You will earn 5% each time a customer purchases a product through your affiliate link.

Lifestyle bloggers

You can tap into this program.

Promote furniture and home decor products to your followers in exchange for a commission.

DIY and crafting bloggers

Sites that feature  DIY projects and home improvement products can incorporate the company in their projects.

You can inspire your audience with the company’s creativity and earn commission.

Real estate agents and interior stagers 

Help people buy or sell homes, or stage homes for sale.

Recommend West Elm products to your clients to help them create a stylish and inviting space. 

You can even earn commissions on any purchases they make through your affiliate link.

Comparison and review sites

Are you a comparison or review site owner? 

Provide comparisons, reviews, and recommendations for home decor and furniture products in exchange for commission.

Is the West Elm Affiliate Program Worth It?

Well, before we answer the question, let’s look at certain aspects of this program.

What facts are these aspects?

Commission rate and the cookie window period.

This program pays affiliates a 5% commission and a cookie for 30 days.

Is it a profitable program?

Yes, it is!

Honestly speaking, with a well-planned strategy, affiliates can make substantial money.

The brand is well known.


Reasonable commission: The program pays a 5% commission rate. 

This percentage sounds small, but I think it is better compared to other affiliate programs.

High conversion rate: Many people want to illuminate their spaces with the latest trends in lighting.

Thus, they are searching for different furniture and home decor products.

The eco-friendly West Elm products are in high demand.

It will be easier for you to promote them to your audience – sofas, lighting, rugs, tables, chairs, mirrors, blankets, dinnerware and more.


High competition: You need to know that the home improvement industry is extremely competitive.

So it is difficult to promote West Elm products and make sales.

Conclusion: Is the West Elm affiliate program worth it?

Yes, the West Elm partnership scheme is worth joining.

The commission rate is 5%, which is reasonable.

Affiliates make reasonable amounts of money with this program.

Requirements to join the affiliate program

  • Accept the West Elm and conditions before joining the program.
  • The furniture and home decor website should have decent traffic.
  • The blog content should be related to the home improvement industry.

Does West Elm Support Affiliates?

Yes, West Elm does support affiliates.

They support them in different ways.

Dedicated affiliate support.

This brand’s affiliate team answers questions from affiliates about home decor and troubleshoots their problems 

Affiliate training.

The company desires to see its home decor affiliates succeed.

So, they offer their affiliates training.

They teach them how to promote the furniture products and accessories effectively and ethically.

Tips For Success As An Affiliate

Success tips for West Elm affiliates

Create good content

Create content about the company’s eco-friendly products that has a human touch.

The content should help them find the best products.

Build among your followers

How? …

I’m sure that is the question you are asking yourself.

It is easy to gain trust among your readers.

Simply publish honest West Elm product reviews

I feel you can only do this if you review products that you have used before.

Alternatively, review products that you conversant with.

Diversify your traffic sources

It is not healthy to depend on one source of traffic.

I tell bloggers to diversify their website traffic sources.

For example, don’t depend on Google as your only source of website traffic.

A Google Core update may hit you.

Try social media, email marketing and other methods.

Optimize your conversion rate

Calls to action are very important in affiliate marketing.

They optimize the conversion rate.

So make enticing calls to action.

Final Thoughts

This home improvement partnership program is a lucrative opportunity for affiliates in the furniture and home decor business.

It has a high conversion rate.

Thus, affiliates easily promote the company’s products.

The program pays affiliates a commission of 5%.

It also gives affiliates a 30-day cookie to track their performance.

I recommend this program to bloggers and influencers in the home improvement industry.

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