Lowe’s Affiliate Program: Pros, Cons, Success Tips And Much More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a blogger looking for a lucrative program in the home improvement industry?

Try the Lowe’s affiliate program!

Thousands of people are looking for innovative home improvement products made with advanced technology.

The home improvement market is huge.

Read for yourself:

Home improvement market

Lowe’s offers one of the best home improvement products.

This company offers a lucrative affiliate scheme.

This post will show you how to get started, the program’s commission rates, pros and cons, success tips, potential earnings, and more.

So, you will do well to read this entire article to learn everything you need to know about this partnership.


Well, let’s get started now!

Does Lowe’s Have an Affiliate Program? 

Yes, Lowe’s has an affiliate scheme in the home improvement niche.

Lowe's affiliate program on CJ network

This program is run through the CJ affiliate marketing network.

Company profile

Lowe's website home page

Lucius Lowe founded Lowe’s in 1921.

Mooresville, North Carolina, United States. Lowe’s is a company that sells home improvement tools and products.

The company offers innovative and reliable tools] that [support various home improvement projects. 

It sells power tools, hand tools, DIY accessories, and more.

These are high-quality home improvement devices.

Lowe’s tools offer advanced features and modern designs to enhance your home improvement projects. This company offers almost all home improvement products.

The company sells cutting-edge designs that enhance your reader’s home improvement experience

They also sell accessories.

These products boost home improvement projects and serve as stylish elements.

Reviews show that customers are not satisfied with Lowe’s products:

Customer reviews: Lowe's

What is the Lowe’s Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home improvement and construction products

Affiliates promote building materials, tools, hardware, and appliances through affiliate links or banners in exchange for commissions. 

They are paid 2% for each sale through their referral affiliate link or banner.

Secrets to Success

Recommend their innovative, stylish, and home improvement products to the right audience.

Make your home improvement and construction products content engaging by including images.

Remember to place affiliate links in your home improvement solutions content.

How Does the Lowe’s Affiliate Program Work?

As I said earlier, CJ network manages the Lowe’s partnership program

So, affiliates first sign up for the program through the CJ affiliate marketing network. 

When approved, log in to your dashboard to access the referral links and banners for promoting home improvement and construction products. 

Copy the referral links and paste them into your home improvement and construction articles. 

When readers click on the links, they will be directed to the product page on the Lowe’s website. 

You will get paid a commission of 2% each time a customer buys through your affiliate link.

How to Sign Up Step By Step

Visit cj.com and sign up as a publisher. 

Fill in your information – your name, email address, and preferred language. 

Click the “Verify Email” button.

Account creation

Check the confirmation email in your inbox.

Click the green button “Create my CJ Publisher Account”:

CJ account affiliate sign up email

You will be taken to the Publisher Sign-Up Form. 

Provide your details and click “Accept Terms” to complete registration.

Once you sign up, you’ll be taken to your CJ Account Manager.

This is a dashboard that contains important details – network stats, performance summary, and messages.

Firstly, click Account > Network Profile. (Complete this profile to join affiliate programs.)

cj  account creation - affiliate network

You’ll notice these 3 sections in the Network Profile:

  • Website description (e.g. Tell them your website’s strengths and relevant statistics.)
  • Promotion methods (e.g. Tell them the affiliate channels you use to promote advertisers. For example,  a blog post, email, social media, or other digital marketing platforms?)
  • Documents (This is optional.)

Then, click Account > Administrative Settings to edit your payment and tax information.

CJ account creation - affiliate payment tax information

Update your Payment Information and select your preferred mode of payment – direct deposit, check, or Payoneer.

Edit your Tax Information. 

CJ Affiliate requires affiliates to submit their tax forms for payout.

For US:

  • Its W-9 Request for Taxpayer Identification and Certification

For Non-US:

  • Its W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Or Certificate of No United States Activities

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Is the Affiliate Program Free to Join?

Yes, the Lowe’s referral program is free to join. 

Affiliates usually join and promote (home improvement and construction products) free of charge. 

Are you looking to promote home improvement and construction products

You can give the Lowe’s referral program a try.

Get the inside scoop on the Home Improvement affiliate programs.

What Products Can You Promote?

Outdoor power equipment

These are tools for outdoor tasks. For example, lawnmowers, trimmers, or leaf blowers.

They have features to facilitate various outdoor projects and tasks.

Paints and coatings

These products add color and protection to surfaces.

The paints provide long-lasting coverage and protect against environmental elements.

Home organization products

 They help in optimizing living spaces

They usually come in a variety of styles and designs to suit different preferences.

Home improvement tools

These are tools for various tasks. For example, power tools, hand tools, or DIY accessories.

The tools offer features to support different home improvement projects and tasks.

Outdoor furniture

These are items for enhancing outdoor spaces. For example, patio furniture and garden accessories.

The furniture adds comfort and style to outdoor living areas.

How Much Do Lowe’s Affiliates Make?

Well, this is a challenging question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The home improvement and construction products affiliates make different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

However, I will give you a hint.

One research shows that some affiliates earn no commission at all.

On the other hand, others make $1,000 or even more in a month.

What are the commission rates?

This affiliate scheme pays affiliates an average of 2% per sale. 

How long does the cookie last?

The cookie window usually lasts for 24 hours.

So, the affiliate links expire only after 24 hours after clicking on the affiliate link.

How Do Affiliates Get Paid from Lowe’s? 

As mentioned previously, CJ’s marketing network manages this affiliate program. 

CJ pays affiliates via bank transfer, wire transfer, check, or PayPal

The minimum payout is US$50 for direct deposit or US$100 for check. 

So affiliates request their pay once they reach the minimum thresholds.

Marketing Materials and Promotional Tools 

The marketing tools provided for promoting home improvement and construction products are text links and banners.

Text links produce positive results when they are used in the home improvement and construction products content.

Banners are also effective.

Nevertheless, place the banners in the sidebar.

Who Should Join the Lowe’s Affiliate Program?

Home improvement and DIY bloggers

I think home improvement, DIY bloggers, and renovation influencers are the best candidates for this program.

They write reviews about home improvement and DIY products on their blogs.

You will earn 0.8% each time a customer purchases a product through their affiliate link.

Renovation bloggers

You can tap into this home improvement affiliate scheme.

Promote tools and home improvement products to your followers for a commission.

Tech and gadget bloggers: Sites featuring tech innovations and tools-related gadgets can incorporate the company in their projects.

You can inspire your audience with the company’s innovative tools and earn a commission.

Contractors and home improvement influencers

Help people achieve their home improvement goals.

Recommend Lowe’s products to your clients to help them complete their projects.

You will earn commissions on any purchases you make through your affiliate link.

Product review and comparison sites

Are you a product review or comparison site?

Provide comparisons, reviews, and recommendations for Lowe’s products in exchange for a commission.

Is the Lowe’s Affiliate Program Worth It?

Yes, the Lowe’s partnership scheme is worth joining.

The company has a high conversion rate.

Affiliates make a lot of money with this program.

Lowes monthly web traffic according to Similarweb


Various products: There are thousands of products for affiliates to promote.

High conversion rate: Many people desire to enhance their living spaces with the latest trends in home improvement

Therefore, they are actively seeking various home improvement and construction products.

It will be easier for you to recommend home improvement and construction products.


Low commission: This partner program pays affiliates 2% commission per sale.

High competition: You need to know that the home improvement industry is extremely competitive.

So it is difficult to promote Lowe’s products and make sales.

Requirements to Join the affiliate program

  • Accept Lowe’s terms and conditions.
  • The home improvement and construction website should have decent traffic.
  • The blog content should be related to home improvement and DIY projects.

Does Lowe’s Support Affiliates?

Yes, Lowe’s does support affiliates.

They support them in different ways:

Dedicated affiliate support.

This brand’s affiliate team answers questions from affiliates about [home improvement products] and troubleshoots their problems.

Affiliate training.

The company desires to see its [home improvement] affiliates succeed.

So, they offer their affiliates training.

They teach them how to promote the latest home improvement devices effectively and ethically.

Tips For Success As An Affiliate

Create compelling content

Develop content focusing on Lowe’s’s home improvement products that your audience will enjoy.

The content should guide them in discovering the latest home improvement devices.

Build trust among your followers

How? …

I’m sure that is the question you are asking yourself.

Building trust among your readers is simple.

Publish genuine Lowe’s product reviews.

You can achieve this by reviewing modern designs that you have personally used.

Alternatively, review products that you are familiar with.

Diversify your traffic channels

It is dangerous to rely on one traffic source.

I recommend home improvement and DIY bloggers diversify their website traffic sources.

For instance, don’t solely depend on Google for your website traffic.

A Google Core update could impact you.

Explore social media, email marketing, and other methods.

Improve your conversion rate

Effective calls to action play a crucial role in Lowe’s affiliate marketing.

They contribute to optimizing the conversion rate.

So, create compelling calls to action.

Final Thoughts

This Lowe’s affiliate program is a lucrative opportunity for affiliates in the home improvement and construction business.

It has a high conversion rate.

Thus, affiliates easily promote the company’s products.

The program pays affiliates a commission of 2%.

It also gives affiliates a 1-day cookie to track their performance.

I recommend this program to bloggers and influencers in the home improvement and construction industry.

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