Build with Ferguson Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home renovation and fixtures niche?

Then try the Build with Ferguson affiliate program!

Thousands of people are looking for home improvement solutions and premium fixtures.

Look at the Worldwide home improvement market value from 2020 to 2027 (in billion USD):

Worldwide home improvement market value from 2020 to 2027(in billion USD)

Source: Statista

Build with Ferguson offers one of the best home appliances and plumbing fixtures.

The company offers a rewarding affiliate scheme.

This post will show you how to become a successful Build with Ferguson affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to understand the intricacies of the partnership.

Ready?

Well, let’s get started now!

Does Build with Ferguson Have an Affiliate Program?

Build with Ferguson has an affiliate scheme in the home improvement products niche.

This program is run through the Impact Radius  Affiliate marketing network.

Company profile

Build.com website home page

Christian Friedland and David Boctor founded Build in 2000.

Its headquarters is in Chico, California. Build with Ferguson is a company that sells fixtures, building materials, and home appliances.

The company offers diverse and high-quality products. It sells lighting, furniture, HVAC products, and more.

Build with Ferguson products cover comprehensive home improvement needs to facilitate renovation projects. 

This company offers many home appliances, plumbing, and lighting solutions.

The company sells choices that cater to diverse customer preferences and styles.

Reviews show that customers are not satisfied with the Build With Ferguson services:

Build.com rating on Trustpilot

What is the Build With Ferguson Affiliate Program?

Build.com affiliate program website page

This is a partnership program that pays affiliates who promote the brand’s home renovation and building supplies.

Affiliates promote fixtures, tools, and construction materials through affiliate links or banners in exchange for commissions.

Thus, they are paid a commission for each sale through their referral link or banner.

Secrets to Success!

Recommend their building and fixture products to the appropriate audience.

Make your home improvement products content engaging by including images.

Remember to place affiliate links in your renovation content.

How Does the Build with Ferguson Affiliate Program Work?

As I said earlier, the Impact Radius  Affiliate marketing network manages the Build with Ferguson partnership program.

So, affiliates first sign up for the Impact Radius  Affiliate marketing network. Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting building supplies and home improvement products.

Copy the referral links and paste them into your home renovation and appliances articles.

When readers click on the links, they will be directed to the product page on the Build with Ferguson website.

You will get paid a commission of 1% each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Impact Radius’s official website.

You can sign up with your email address. 

Alternatively, you can sign up with Apple, Facebook, Google, Twitter, or LinkedIn account.

When you click your preferred method, you will be taken to the next step.

Impact Radius: Sign up page step first step

Provide the information needed – First name, last name, username, email address, and phone number. Click the “Get Started” button.

Impact radius sign up page step second stage

You will receive a message. Enter the code in the box below and click the “Verify” button to continue.

page for Code verification

Step #2: Choose your primary business model

Choose what you blog about.

Impact radius sign up page step third page

Step #3: Choose your preferred promotion method.

Choose the method you will use to promote the products.

Click “Add Website” to proceed to the next step.

Impact radius sign up page fourth stage

Enter the details of your website.

page for adding website

Click the “ Submit” button to continue.

Website submit button

Step  #4: Provide information about yourself

State whether you are an individual or a company. 

Provide all the information needed.

Once you finish, click the “Submit” button”.

Impact radius sign up page sixth step

Ensure that you have chosen the right currency. Once you choose, click the “Ok” button.

Impact radius sign up page step 7

Step #5: Profile creation

Create your profile and click the “Get Started” button to continue.

Profile creation

Provide your tax information and click the “Save” button.

Provide tax information

State what your blog is all about.

information about your website

Step #6: Site verification

Verify your website. Click on not yet verified to initiate the process.

Site verification

Choose your preferred method of verification.

Site verification step 1

Copy the text and paste it into the body section of your content.

Site verification step 1

Alternatives to the Build with Ferguson Affiliate Program

I researched dozens of building and home improvement partner programs to find which ones offer reasonable commission rates.

Therefore, keep reading for more home improvement referral programs:

Home Depot

Commission: 1%

Cookie duration: 1 day

Learn more about the Home Depot affiliate program.

Houzz

Commission: 5%

Cookie duration: 30 days

Learn more about the Houzz affiliate program.

Lowe’s

Commission: 0.8%

Cookie duration:  1 day

Discover the benefits of the Lowe’s affiliate program.

Wayfair

Commission: 1% – 6%

Cookie duration:  14 – 30 days

Check out the Wayfair affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Discover the benefits of the Crate & Barrel affiliate program.

Sears

Commission: 1%

Cookie duration:  2 days

Discover the benefits of the Sears affiliate program.

Handy

Commission: $10 – $25

Cookie duration:  Session-based

Explore the Handy affiliate program.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Discover the benefits of the Philips Hue affiliate program.

Overstock

Commission: 6%

Cookie duration:  14 days

Discover the benefits of the Overstock affiliate program.

Costco

Commission: 3% – 6%

Cookie duration:  Session-based

Check out the Costco affiliate program.

Target

Commission: 8%

Cookie duration:  7 days 

Discover the benefits of the Target affiliate program.

Walmart

Commission: 1% – 18%

Cookie duration:  3 days 

Check out the Walmart affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Check out the Pottery Barn affiliate program.

IKEA

Commission: 7%

Cookie duration:  30 days 

Discover the benefits of the IKEA  affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Click this link to explore West Elm affiliate program opportunities.

Is the Affiliate Program Free to Join?

Yes, the Build with Ferguson referral program is free to join.

So, affiliates usually join and promote products free of charge.

Are you looking to enhance homes with quality fixtures and hardware?

Then give the Build with Ferguson referral program a try.

Ready to earn with home improvement affiliate programs? Explore their affiliate programs.

What Products Can You Promote?

Build with Ferguson offers different products that affiliates can promote:

Building supplies.

These are essential materials for construction projects.

They include lumber, concrete, bricks, and plumbing supplies.

Lighting units.

These fixtures illuminate interior and exterior spaces.

They come in various options such as ceiling lights, lamps, and outdoor lighting setups.

Bathroom fixtures.

They consist of essential items for bathroom renovations.

Items include vanities, sinks, faucets, and bath accessories.

Kitchen appliances.

These products include refrigerators, ovens, range hoods, and dishwashers that enhance the functionality of a kitchen.

How Much Do Build with Ferguson Affiliates Make?

Well, this is a variable question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The home improvement and fixture affiliates make different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

Nevertheless, I will give you a clue.

One research shows that some affiliates don’t make substantial sales.

However, others generate significant income in a month.

What are the commission rates?

This affiliate scheme pays affiliates an average commission of 1% per sale.

How long does the cookie last?

The cookie window usually lasts for 1 day

So, the affiliate links expire 24 hours after clicking on the affiliate link.

How Do Affiliates Get Paid from Build with Ferguson?

As mentioned earlier, the Impact Radius  marketing network handles this affiliate program.

Impact Radius  Affiliate pays affiliates through checks, direct deposits, and PayPal.

The minimum payout is $100.

So affiliates request their pay once they reach the minimum threshold.

Marketing and Promotional Tools

The marketing tools provided for promoting home improvement products are text links and banners.

Text links produce positive results when they are used in content related to home renovation and DIY projects.

Banners are also effective.

Nonetheless, place the banners in the sidebar.

Who Should Join the Build with Ferguson Affiliate Program?

If you have a platform that talks about home renovations, construction, or interior design, then Build with Ferguson is the best fit for you:

Home improvement bloggers

I think home DIY enthusiasts and interior design commentators are the best candidates for this program.

They provide insights and advice on home transformations, DIY projects, and the latest decor trends on their blogs.

You will earn a commission each time a customer purchases a product through their affiliate link.

Interior designers

You can leverage this affiliate venture.

Promote premium fixtures and unique home decor items to your client base in exchange for commissions.

DIY and craft enthusiasts

Websites that explore DIY projects and craft inspiration can include Build with Ferguson’s product range in their content.

You can show your audience how to revamp their spaces with Build with Ferguson’s product line while earning a commission.

Contractors and builders

Assist homeowners in selecting the best materials and fixtures for their construction projects.

Recommend Build with Ferguson products to your clients to streamline their building process and enhance their homes.

So, you will earn commissions on any purchases made through your affiliate link.

Product review and comparison sites

Are you involved in a product review or a comparison website?

Offer insights, comparisons, and thoughtful reviews of Build with Ferguson’s products to help consumers make informed decisions, all while earning a commission.

Is the Build with Ferguson Affiliate Program Worth It?

This is the question many would-be Build with Ferguson affiliates ask themselves.

So, you are not alone.

The answer to this question depends on two aspects.

And what might those aspects be?

Undoubtedly, these are the commission rate, and the cookie duration.

This program pays affiliates a commission of 1% and provides a cookie for 1 day

Is it a profitable program?

Being a well-known brand in the home improvement market, it surely is.

In all sincerity, with a well-orchestrated approach, building and home renovation affiliates can make a substantial amount of revenue.

Build.com website traffic according to similarweb

Pros

High conversion rate: Homeowners and DIYers often seek out quality materials and stylish fixtures for their renovation projects. 

Hence, there is a good demand for Build with Ferguson’s wide range of home improvement products.

It can be relatively straightforward for you to suggest lighting options, plumbing fixtures, and DIY tools.

Cons

High competition: The building supplies and home fixtures marketplace is highly competitive.

It can be a challenge to distinguish Build with Ferguson products and generate consistent sales.

Requirements to join the affiliate program

  • Accept Build with Ferguson’s terms and conditions.
  • Ensure that your home improvement website has a good level of traffic.
  • Your blog’s content should be relevant to building materials, home improvement, or interior design.

Does Build with Ferguson Support Affiliates?

Yes, Build.com indeed supports affiliates.

They offer support in various ways:

Dedicated affiliate support

The affiliate team responds to queries from building and home renovation affiliates and resolves any issues.

Affiliate training

The company is keen on the success of its building and home decor affiliates.

Hence, they guide how to recommend different home improvement products responsibly and effectively.

Tips For Success As An Affiliate

If you’re aiming to thrive as a building and fixtures promoter, heed the following advice:

Create engaging content

Develop material that spotlights Build with Ferguson’s extensive catalog of home improvement products, which will resonate with your audience.

Therefore, your content should facilitate the discovery of the best building materials and stylish home fixtures.

Build trust among your readership

The strategy here is straightforward.

Pose authentic Build with Ferguson product critiques.

You can accomplish this by evaluating products you’ve directly dealt with.

Alternatively, comment on products you are well-acquainted with.

Diversify your visitor streams

It’s unwise to depend solely upon a single source of visitors.

I advise home renovation and DIY bloggers to expand their traffic avenues.

Therefore, don’t just count on organic search for your site’s visitors.

Brand out into social platforms, email marketing, and other potential avenues.

Bolster your conversion rate

A precise call to action (CTA) is vital in Build with Ferguson’s affiliate maneuverings.

They significantly contribute to the enhancement of the conversion rate.

So, devise your CTAs to be persuasive.

Final Thoughts

This home renovation and fixtures affiliate program is an excellent opportunity for affiliates in the home improvement sector.

It boasts a solid conversion rate.

Affiliates can conveniently endorse the company’s offerings.

The program rewards affiliates with a commission of 1%.

It also allocates a 1 day to monitor sales.

Hence, I suggest this program to bloggers and influencers within the home decor and construction niches.

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