Houzz Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home renovation and design niche?

Then try the Houzz affiliate program!

Thousands of people are looking for home furnishings and decor selections.

Houzz offers one of the best home decor solutions.

The company offers a profitable affiliate scheme.

This post will show you how to become a successful Houzz affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to get the full details of the partnership.


Well, let’s get started now!

Does Houzz Have an Affiliate Program?

Houzz affiliate program page

Yes, Houzz has an affiliate scheme in the home renovation and design niche.

This program is run through the Viglink Affiliate marketing network.

Company profile

Houzz home page

Alon Cohen, Adi Tatarko, and others Houzz in 2009.

Its headquarters is in Palo Alto, California. Houzz is a company that sells home renovation and decoration products.

The company offers trendsetting and trustworthy items

It sells furniture, lighting solutions, kitchen fixtures, bathroom accessories, and more.

These are high-quality products with a focus on enhancing home interiors.

Houzz furniture and decor pieces provide aesthetic appeal and functionality to elevate a home’s style

This company offers almost all items related to home decoration and design.

The company sells options that transform your reader’s living spaces.

They also sell home improvement tools.

Reviews show that customers are satisfied with Houzz’s products:

Houzz rating according to Trustpilot

What is the Houzz Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home improvement and decor products.

Affiliates promote furniture, decor, and renovation tools through affiliate links or banners in exchange for commissions.

Thus, they are paid a commission for each sale through their referral link or banner.

Secrets to Success!

Recommend their renovation tools and decor items to the right audience.

Make your home renovation and decor content engaging by including images.

Remember to place affiliate links in your design content.

How Does the Houzz Affiliate Program Work?

As I said earlier, the Viglink marketing network manages the Houzz partnership program.

So, affiliates first sign up for the Viglink Affiliate marketing network. Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting home renovation and decor products.

Copy the referral links and paste them into your home renovation and decor articles.

When readers click on the links, they will be directed to the product page on the Houzz website.

You will get paid a 5% commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Sovrn Commerce

Note: Sovrn and Viglink are the same.

Once you visit the home page, click on the ‘Join Sovrn Commerce’ button:

Houzz affiliate website home page

Step #2: Select sign up method

Choose the signing up method from the options given. 

It is important to state from the onset that using your Google account is the quickest option or using an email address and password instead:

Create Account On Viglink/Sovrn

You’ll then get a confirmation email with a verification link, which then redirects you to the VigLink/Sovrn login page.

Step #3: Tell them about yourself

When you click on that, you will be taken to the next step. Here, you will be required to submit your name, business name, and business website URL:

Viglink/Sovrn Signup Info

Step #3: Submit your site

And then finally submit the URL you want to add VigLink publisher links to:

Viglink/Sovrn Submit Url

Click the “Finish” button to end the process. Then wait for approval.

Next is a friendly and short tutorial covering the VigLink/ Sovrn affiliate dashboard:

Review page

You can enter your tax and payment information later.

Alternatives to the Houzz Affiliate Program

I researched dozens of home decor partnership programs to find which ones offer reasonable commission rates.

Therefore, keep reading for more home improvement referral programs:


Commission: 1%

Cookie duration: 1 day

Click this link to explore Build affiliate program opportunities.

Home Depot

Commission: 1%

Cookie duration: 1 day

Check out the Home Depot affiliate program.


Commission: 1% – 6%

Cookie duration:  14 – 30 days

Learn more about the Wayfair affiliate program.


Commission: 0.8%

Cookie duration:  1 day

Learn more about the Lowe’s affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Check out the Crate & Barrel affiliate program.


Commission: $10 – $25

Cookie duration:  Session-based

Discover the benefits of the Handy affiliate program.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Click this link to explore Philips Hue affiliate program opportunities.


Commission: 6%

Cookie duration:  14 days

Learn more about the Overstock affiliate program.


Commission: 3% – 6%

Cookie duration:  Session-based

Learn more about the Costco affiliate program.


Commission: 8%

Cookie duration:  7 days 

Click this link to explore Target affiliate program opportunities.


Commission: 1% – 18%

Cookie duration:  3 days 

Read more about the Walmart affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Discover the benefits of the Pottery Barn affiliate program.


Commission: 7%

Cookie duration:  30 days 

Learn more about the IKEA  affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Check out the West Elm affiliate program.


Commission: 1%

Cookie duration:  2 days 

Discover the benefits of the Sears affiliate program.

Is the Affiliate Program Free to Join?

Yes, the Houzz affiliate program is free to join.

Thus, affiliates typically join and promote sophisticated home decor products free of charge.

Are you looking to market home renovation essentials and stylish decor?

Then give the affiliate program a try.

Curious about the Home Improvement affiliate programs? Learn more.

What Products Can You Promote?

Houzz offers different products that affiliates can promote:

Home furniture and decor.

These encompass a vast range of items. For example, sofas, tables, light fixtures, and wall art.

They cater to various styles and preferences, such as modern, traditional, or eclectic. 

Outdoor living products

These items extend comfort and design outdoors with patio sets and garden features.

The selection offers enhancements for entertainment and relaxation areas outside.

Home improvement essentials.

They cover tools and supplies for DIY enthusiasts and professional contractors.

They are geared towards facilitating successful home renovation projects.

Kitchen and bathroom upgrades.

These improve functional spaces. The items contribute to achieving aesthetic and practical renovation goals.

Lighting solutions.

These illuminate indoor and outdoor spaces with style and efficiency.

How Much Do Houzz Affiliates Make?

Well, this is a variable question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The home decor and renovation product affiliates earn different amounts of commission.

Your audience size, engagement, and marketing skills determine commissions.

Nonetheless, I will give you a clue.

One research shows that some affiliates earn minimal amounts.

On the other hand, others pull in $1,000 or even more in a month.

What are the commission rates?

This affiliate scheme pays affiliates 5% commission.

How long does the cookie last?

The cookie window typically lasts between 30 days depending on the affiliate program.

So, the affiliate links expire only after this period following the affiliate link click.

How Do Affiliates Get Paid from Houzz?

As stated earlier, the Viglink network manages this affiliate program.

Viglink pays affiliates via check, direct deposit, and PayPal.

The minimum payout depends on the affiliate’s chosen payment method.

So affiliates request their pay once they reach the minimum threshold.

Marketing and Promotional Tools

The marketing tools provided for promoting home decor products are text links and banners.

Text links yield positive results when integrated into home improvement and design content.

Banners are also effective.

However, it’s recommended to strategically place the banners within the content or on prominent site locations.

Who Should Join the Houzz Affiliate Program?

If your platform talks about home design, remodeling, or lifestyle, Houzz is an excellent match for you:

Interior design bloggers

I believe interior designers, home bloggers, and decor influencers are well-suited for this program.

They craft articles and reviews about home decor and renovation products on their websites. You will earn a commission each time a customer purchases a product through your affiliate link.

DIY and Home Improvement bloggers

Capitalize on this home improvement affiliate opportunity.

Showcase DIY projects and recommend Houzz’s array of products to your readers for a commission.

Architecture and Home Planning sites

Portals focusing on architectural design and home planning can incorporate Houzz products into their content.

You can support your audience’s home design aspirations and monetize through the program’s rewards.

Home and Lifestyle influencers

Support your followers in beautifying their homes.

Highlight Houzz products that make a home more functional, stylish, or comfortable.

In doing so, you’ll gain commissions on any sales made through your affiliate links.

Furniture and Decor Review Sites

Do you operate a review or comparison site dedicated to home furnishings?

Furnish insights, appraisals, and pickouts for Houzz’s product selection in return for monetary compensation.

Is the Houzz Affiliate Program Worth It?

This is a question that many aspiring Houzz affiliates ponder.

And you’re not alone.

The answer to this question hinges on two considerations.

What are these considerations?

Indeed, they’re the commission rate and the cookie lifespan.

This program varies in its commission compensation and offers a cookie window of 30 days.

Is it a beneficial partnership?

Houzz is a well-established brand.

Frankly, with a well-directed approach, home decor affiliates can rake in significant income.


Advantageous commissions: Houzz affiliates can expect competitive commission rates relative to the industry which are considered attractive given the nature of the home improvement market.

High purchase intent

Customers frequently seek to update or refurbish their living spaces with fresh decor and modern amenities, resulting in a receptive market for Houzz’s comprehensive product range.


Fierce rivalry: The home decor and renovation sector is highly competitive.

Consequently, it can be a challenge to market Houzz products effectively and garner substantial sales.

Requirements to join the affiliate program

  • Agree to Houzz’s policies and guidelines.
  • Possess a home improvement and design-themed website with adequate traffic.
  • Maintain blog content that resonates with home makeover and styling themes.

Does Houzz Support Affiliates?

Houzz supports its affiliates.

They do so through several means:

Dedicated affiliate support

The affiliate team responds to queries from home decor affiliates and rectifies any issues they encounter.

Affiliate training

Houzz is keen on affiliate success.

Hence, they coach them on how to proficiently and morally market premium home renovation products.

Tips For Success As An Affiliate

To thrive as a home decor promoter, heed these suggestions:

Craft compelling content

Develop content that centers on Houzz’s home improvement and styling offerings that captivate your readers.

Therefore, the material should facilitate their exploration of the top home furnishings and accessories.

Foster trust among your audience

How, you might wonder?

Fostering confidence with your audience is straightforward.

Provide honest Houzz item critiques.

This aspect can be fulfilled by examining products you have personally interacted with or are well-acquainted with.

Expand your traffic sources

Relying solely on a single channel for traffic generation is not recommended.

I urge home decor bloggers to utilize a mix of web traffic systems.

For instance, do not depend exclusively on Google for web visits.

So, delve into social media, email outreach, and other viable platforms.

Optimize your conversion rate 

Effective calls to action are pivotal in Houzz affiliate promotion.

They thus play an instrumental part in enhancing the conversion quotient.

Therefore, engineer compelling calls to action.

Final Thoughts

The Houzz partnership program presents a profitable chance for affiliates in home improvement and furnishing commerce.

It boasts a strong conversion propensity.

Thus, affiliates can effortlessly advocate the brand’s offerings.

The program compensates affiliates with commissions that are competitive in the home decor market.

It also extends an adaptable cookie duration to assess their promotional headway.

As such, this scheme is strongly endorsed for bloggers and influencers within the home design and lifestyle arena.

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