Home Depot Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a blogger looking for a lucrative program in the home improvement industry?

Try the Home Depot affiliate program!

Thousands of people are looking for innovative home improvement equipment made with advanced technology.

Here is proof: Look at the home improvement market size in the USA alone:

home improvement market size in the USA

Home Depot offers one of the best home improvement products.

This company offers a lucrative affiliate scheme.

This post will show you how to get started, the program’s commission rates, pros and cons, success tips, potential earnings, and more.

So, you will do well to read this entire article to learn everything you need to know about this partnership.


Well, let’s get started now!

Does Home Depot Have an Affiliate Program? 

Home Depot website home page

Yes, Home Depot has an affiliate scheme in the home improvement niche.

This program is run through the Impact Radius affiliate marketing network.

Company profile

Home Depot

Arthur Blank and Bernie Marcus founded Home Depot in 1978.

Its headquarters is in Atlanta, Georgia, U.S.

Home Depot is a company that sells home improvement and construction equipment.

The company offers innovative and reliable equipment that supports home improvement projects

It sells building materials, tools, hardware, appliances, and more.

These are high-quality home improvement products.

This company offers almost all home improvement and construction equipment.

They also sell home improvement accessories.

These products enhance home improvement projects and serve as stylish elements.

Reviews show that customers are not satisfied with the company’s products:

Home Depot customer review

What is the Home Depot Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home improvement products.

Affiliates promote tools, appliances, and home improvement devices through affiliate links or banners in exchange for commissions.

They are paid 1%  – 8% commission for each sale through their referral affiliate link or banner.

Secrets to Success!

Recommend their advanced, stylish, and home improvement products to the right audience.

Make your tools and home improvement devices content engaging by including images.

Remember to place affiliate links in your innovative home gadgets solutions content.

How Does the Home Depot Affiliate Program Work?

As I said earlier, the Impact Radius affiliate network manages the Home Depot partnership program

So, affiliates first sign up for the program through the Impact Radius affiliate marketing network. 

When approved, log in to your dashboard to access the referral links and banners for promoting home improvement and construction equipment

Copy the referral links and paste them into your home improvement and construction articles. 

When readers click on the links, they will be directed to the product page on the Home Depot website. 

You will get paid a commission of 1% – 8% commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Impact Radius‘s official website.

There are different methods of signing up.

You can sign up with your email address. 

Alternatively, you can sign up with Apple, Facebook, Google, Twitter, or LinkedIn account.

When you click your preferred, you will be taken to the next step.

Impact Radius network: Sign up page step 1

Submit the information needed – First name, last name, username, email address, and phone number. Click the “Get Started” button.

Impact radius network  sign up page step 2

You will receive a message. Enter the code in the box below and click the “Verify” button to continue.

Code verification page

Step #2: Choose your primary business model

Choose what you blog about.

Impact radius network sign up page step 3

Step #3: Choose your preferred promotion method.

Select the method you will use to promote the products.

Click “Add Website” to proceed to the next step.

Impact radius network sign up page step 4

Enter the details of your website.

Impact Radius website submission page

Click the “ Submit” button to continue.

Website submission website

Step  #4: Provide information about yourself

State whether you are an individual or a company. 

Submit all the information needed.

Once you finish, click the “Submit” button”.

Impact radius sign up page step 6

Ensure that you have chosen the right currency. Once you choose, click the “OK” button.

Impact radius network sign up page step 7

Step #5: Profile creation

Create your profile and click the “Get Started” button to continue.

Imapct: Profile creation page

Provide your tax information and click the “Save” button.

Provide tax information - Impact Radius

State what your blog is all about.

information about your website - Imapct radius

Step #6: Site verification

Verify your website. Click on not yet verified to initiate the process.

Impact Radius - Site verification

Choose your preferred method of verification.

Site verification step 2

Copy the text and paste it into the body section of your content.

Site verification step 3 page

Alternatives to the Home Depot Affiliate Program


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Learn more about the Target affiliate program.


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Discover the benefits of the Walmart affiliate program.

Pottery Barn

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Check out the IKEA affiliate program.

West Elm 

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Gain insights into the Sears affiliate program.

Is the Affiliate Program Free to Join?

Yes, the Home Depot referral program is free to join.

Affiliates usually join and promote home improvement and construction equipment free of charge.

Are you looking to promote home improvement and construction products?

You can give the Home Depot referral program a try.

The home improvement affiliate programs: Your ticket to extra income.

What Products Can You Promote?

Home improvement tools 

These are tools for various tasks. For example, power tools, hand tools, or DIY accessories.

They have features to facilitate different home improvement projects and tasks.

Paints and coatings

 These products add color and protection to surfaces.

The paints provide long-lasting coverage and protect against environmental elements.

Home décor items

They enhance the aesthetic appeal of living spaces.

They usually come in a variety of styles to suit different preferences.

Outdoor furniture

These are items for enhancing outdoor spaces. For example, patio furniture and garden accessories.

The furniture adds comfort and style to outdoor living areas.

One research shows that some affiliates make nothing.

On the other hand, others make $1,000 or even more in a month.

How Much Do Home Depot Affiliates Make?

Well, this is a complex question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The home improvement and construction products affiliates make different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

However, I will give you a hint.

What are the commission rates?

This affiliate scheme pays affiliates an average of 1% – 8% commission per sale. 

How long does the cookie last?

The cookie window usually lasts for 1 day.

So, the affiliate links expire only after 24 hours after clicking on the affiliate link.

 How Do Affiliates Get Paid from Home Depot?

 As mentioned previously, the Impact Radius affiliate marketing network manages this affiliate program.

Impact Radius pays affiliates via Paypal, check, wire transfer, direct deposits, and ACH transfer.

The minimum payout is $10

So affiliates request their pay once they reach the minimum threshold.

Marketing Materials and Promotional Tools 

The marketing tools provided for promoting home improvement and construction products are text links and banners.

Text links produce positive results when they are used in the home improvement and construction products content.

Banners are also effective.

Nevertheless, place the banners in the sidebar.

Who Should Join the Home Depot Affiliate Program? 

Home improvement and DIY bloggers 

I think home improvement, DIY bloggers, and construction influencers are the best candidates for this program. 

They write reviews about home improvement and construction products on their blogs. 

You will earn commissions on any purchases made through your affiliate link. 

DIY and home improvement lovers

Tap into this home improvement affiliate scheme

Promote various home improvement and construction products to your audience in exchange for a commission. 

Construction and renovation bloggers 

Sites that feature construction innovations and home improvement gadgets can incorporate the company in their projects. 

You can inspire your audience with the company’s range of products and earn a commission. 

Home improvement influencers and contractors 

Help people with their home improvement and renovation goals. 

Recommend Home Depot products to your clients to assist them with their home improvement projects.

Is the Home Depot Affiliate Program Worth It?

Yes, the Home Depot partnership scheme is worth joining.

The commission rate is 1% – 8%, which is reasonable.

Affiliates make satisfactory amounts of money with this program.

Monthly web traffic  according to Similarweb - Home Depot


Reasonable commission: The program pays a 1% – 5% commission. 

This percentage may sound small but it is better than other affiliate programs.

High conversion rate: Many people desire to improve their homes and living spaces with the latest trends in home improvement

Therefore, they are looking for various home improvement and construction equipment.

It will be simpler for you to recommend home improvement tools, building materials, appliances, and more.


High competition: You need to know that the home improvement industry is competitive.

So, it is difficult to promote Home Depot products and make sales.

Requirements to Join the Home Depot affiliate program

  • Accept the Home Depot’s terms and conditions.
  • The home improvement and construction website should have decent traffic.
  • The blog content should be related to home improvement and DIY projects.

Does Home Depot Support Affiliates?

Yes, Home Depot does support affiliates.

They support them in different ways.

Dedicated affiliate support

This brand’s affiliate team answers questions from affiliates and troubleshoots their problems

Affiliate training

The company desires to see its home improvement and construction affiliates succeed. 

So, they offer their affiliates training.

They teach them how to promote the latest home improvement and construction equipment effectively and ethically.

Tips For Success As An Affiliate

Create compelling content

Create content focusing on Home Depot’s home improvement and construction products that your audience will enjoy.

The content should guide them in discovering the latest home improvement and construction products.

Build trust among your followers

How? …

I’m sure that is the question you are asking yourself.

Building trust among your readers is simple.

Publish genuine Home Depot product reviews.

You can achieve this by reviewing contemporary designs that you have personally used.

Alternatively, review products that you are familiar with.

Diversify your traffic channels

It is dangerous to depend on one traffic source.

I recommend home improvement and construction bloggers diversify their website traffic sources.

For instance, don’t solely depend on Google for your website traffic.

A Google Core update could impact you.

Explore social media, email marketing, and other methods.

Improve your conversion rate

Effective calls to action play a crucial role in Home Depot affiliate marketing.

They contribute to optimizing the conversion rate.

So, create compelling calls to action.

Final Thoughts

This Home Depot referral program is a lucrative opportunity for home improvement and construction business affiliates.

It has a high conversion rate.

Thus, affiliates easily promote the company’s products.

The program pays affiliates a commission of 1% – 8%.

It also gives affiliates a 24-hour cookie to track their performance.

I recommend this program to bloggers and influencers in the home improvement and construction industry.

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