Target Affiliate Program: Pros, Cons, Requirements, Tips & More

Written by Beatious Kahale

Affiliate Marketing

Are you a content creator looking for a lucrative program in the retail affiliate marketing niche?

Then try the Target affiliate program!

Thousands of people are looking for consumer products via e-commerce platforms.

Look at the global retail sales estimations:

Global retail sales estimations

Target offers one of the best consumer product selections.

The company offers a rewarding affiliate scheme.

This post will show you how to become a successful Target affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to acquire comprehensive knowledge about the partnership.


Well, let’s get started now!

Does Target Have an Affiliate Program?

Yes, Target has an affiliate scheme in the retail affiliate marketing niche.

This program is run through the Impact Radius affiliate marketing network.

Company profile

Target home page

George Draper Dayton, a real estate investor and banker, founded Target in 1902.

Its headquarters are located in Minneapolis, Minnesota. 

Target is a company that sells a diverse range of household goods, apparel, electronics, and more.

The company offers high-quality and affordable products. It sells furniture, home decor, clothing, electronics, and toys, among others..

Target’s product lineup provides insightful retail solutions to elevate every shopper’s experience. 

This company offers almost all home essentials and personal items one could need.

The company sells products designed to enhance your reader’s lifestyle.

They also sell brand-specific merchandise and Target exclusives.

Reviews show that customers are not satisfied with the company’s product services:

Target rating on Trustpilot

What is the Target Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s retail offerings.

Affiliates promote a vast array of products across multiple categories through affiliate links or banners in exchange for commissions.

Thus, they are paid a commission for each sale made through their referral link or banner.

Secrets to Success!

Recommend their retail products to the right audience.

Make your consumer goods content engaging by including images.

Remember to place affiliate links in your shopping content.

How Does the Target Affiliate Program Work?

As I said earlier, the Impact Radius affiliate network manages the Target partnership program.

So, affiliates first sign up for the Impact Radius affiliate marketing network. Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting retail and consumer goods products.

Copy the referral links and paste them into your retail and consumer goods articles.

When readers click on the links, they will be directed to the product page on the Target website.

You will get paid a commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit Target’s official website.

Click the “Apply now” button.

Target publisher home page

Click the “Sign Up” button to proceed to the next step:

Target sign up for initiating account creation

Read the contract terms and click the “ Accept” button to continue:

Target contract terms

Sign up with your email address. 

Alternatively, you can sign up with Apple, Facebook, Google, Twitter, or LinkedIn account.

Once you click your preferred, you will be taken to the next step.

Sign up options

Provide the information needed – First name, last name, username, email address, and phone number. Click the “Get Started” button.

Impact radius sign up page step 2

You will receive a message. Enter the code in the box below and click the “Verify” button to continue.

Code verification

Step #2: Choose your primary business model

Choose what you blog about.

Impact radius sign up page step 3

Step #3: Choose your preferred promotion method.

Choose the method you will use to promote the products.

Click “Add Website” to proceed to the next step.

Impact radius sign up page step 4

Enter the details of your website.

Channel of promotion submission button

Click the “ Submit” button to continue.

page for website submission

Step  #4: Provide information about yourself

State whether you are an individual or a company. 

Provide all the information needed.

Once you finish, click the “Submit” button”.

Impact radius sign up page step 6

Ensure that you have chosen the right currency. Once you choose, click the “OK” button.

Impact radius sign up page step 7

Step #5: Profile creation

Create your profile and click the “Get Started” button to continue.

Profile creation

Provide your tax information and click the “Save” button.

Provide tax information

State what your blog is all about.

information about your website

Step #6: Site verification

Verify your website. Click on not yet verified to initiate the process.

Site verification

Choose your preferred method of verification.

Site verification step 1

Copy the text and paste it into the body section of your content.

Site verification step 1

Alternatives to the Target Affiliate Program

I researched dozens of retail affiliate programs to find which ones offer reasonable commission rates.

Therefore keep reading for more retail referral programs:


Commission: 1%

Cookie duration: 1 day

Join the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

Gain insights into the Home Depot affiliate program.


Commission: 5%

Cookie duration: 30 days

See what the  Houzz affiliate program offers.


Commission: 0.8%

Cookie duration:  1 day

Dive into the Lowe’s affiliate program.


Commission: 1% – 6%

Cookie duration:  14 – 30 days

Unlock the potential of the Wayfair affiliate program.

Crate & Barrel

Commission: 5%

Cookie duration:  45 days

Dive into the Crate & Barrel affiliate program.


Commission: 1%

Cookie duration:  2 days

Explore the Sears affiliate program.


Commission: $10 – $25

Cookie duration:  Session-based

Join the Handy affiliate program.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Unlock the potential of the Philips Hue affiliate program.


Commission: 6%

Cookie duration:  14 days

Gain insights into the Overstock affiliate program.


Commission: 3% – 6%

Cookie duration:  Session-based

See what the  Costco affiliate program offers.


Commission: 1% – 18%

Cookie duration:  3 days 

Explore the Walmart affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Dive into the Pottery Barn affiliate program.


Commission: 7%

Cookie duration:  30 days 

Dive into the IKEA  affiliate program.

West Elm 

Commission: 5%

Cookie duration:  30 days 

See what the  West Elm affiliate program offers.

Is the Affiliate Program Free to Join?

Yes, the Target referral program is free to join.

Thus, affiliates typically join and promote a wide variety of goods free of charge.

Are you looking to market a comprehensive range of products?

Then give the Target referral program a try.

What’s in it for you? Explore the Home Improvement affiliate programs.

What Products Can You Promote?

Target offers different products that affiliates can promote:

Consumer electronics.

These include gadgets like laptops, tablets, smartphones, and entertainment systems.

They feature technology to enrich a user’s daily life. Apparel and accessories. These products range from everyday clothing to designer brands.

The items showcase the latest fashion trends and cater to various styles and occasions.

Home decorations and furniture.

These items enhance the aesthetic and function of living spaces.

They cover everything from lighting solutions to comfortable seating.

Toys and games.

These offerings add fun and learning experiences for children of all ages, featuring a mix of educational and recreational products.

Outdoor and sporting goods.

These products cater to outdoor adventures and fitness enthusiasts, including camping gear and sports equipment.

How Much Do Target Affiliates Make?

Well, this is a complex question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The retail affiliate earnings vary significantly.

Commissions are determined by your audience size, engagement, and marketing skills.

However, I will give you a clue.

One research shows that some affiliates do not earn any commissions.

But, others accumulate hundreds or even thousands of dollars in a month.

What are the commission rates?

This affiliate scheme pays affiliates an 8% commission.

How long does the cookie last?

The cookie window generally lasts from 7 days, with specific durations for different products.

So, the affiliate links expire only after this period following the initial click on the affiliate link.

How Do Affiliates Get Paid from Target?

As previously mentioned, the Impact Radius affiliate marketing network administers this affiliate program.

Impact Radius pays affiliates through direct deposits, checks, or PayPal.

The minimum payout threshold varies.

So affiliates collect their earnings after they cross the necessary amount.

Marketing and Promotional Tools

The marketing tools provided for promoting consumer products are text links and banners.

Text links yield effective results when they are utilized in retail content.

Banners are also useful.

However, it is best to place the banners strategically, such as in the sidebar or at the top of the content.

Who Should Join the Target Affiliate Program?

If you have a platform that talks about shopping, home improvement, or lifestyle, Target is an excellent match for you:

E-commerce and shopping bloggers

E-commerce bloggers, shopping gurus, and lifestyle influencers are ideal candidates for this program.

They produce content on the latest trends and recommendations for products across various categories. 

You will earn a commission each time a consumer purchases via your affiliate link.

Lifestyle and home decor bloggers

You can capitalize on this retail affiliate opportunity.

Promote a vast array of products including home decor and lifestyle items to your audience for a chance to earn commissions.

Technology and gadget reviewers

Websites that feature technology reviews and gadget analyses can incorporate Target’s product range in their content.

You can guide your audience through tech choices and gain commission on sales made via affiliate links.

Fashion influencers and style advisors

Assist followers in staying on trend.

Highlight Target’s apparel and accessories in your showcases and recommendations.

In doing so, you will earn commissions on any related purchases made through your affiliate links.

Parenting and toy review sites

Do you run a website specializing in parenting advice or toy reviews?

Share your thoughts on Target’s wide selection of children’s products and obtain commissions for referred sales.

Is the Target Affiliate Program Worth It?

This is a question many prospective Target affiliates ponder.

And rightly so.

The answer to this question hinges on various factors, namely commission rate, and cookie duration.

This program offers 8% commission and cookie lengths of 7 days.

Is it a financially viable program?

Target is a well-known and trusted retailer.

In truth, with a strategic approach, retail affiliates can earn significant income.


Reasonable commission: Target provides commission rates that are competitive within the affiliate marketing industry. 

Although rates vary, their program can be more advantageous than others, due to a wide product selection and frequent promotions.

High conversion rate: The breadth and reputation of Target’s product lines mean a broad audience is already cognizant and in search of these items.

Hence, it can be easier to promote a wide array of goods ranging from fashion to electronics.

Target traffic according to similarweb


High competition: The retail market is highly competitive.

Thus, it can be challenging to promote Target’s offerings and secure sales amidst many rival affiliates and advertisers.

Requirements to join the affiliate program

  • Agree to Target’s affiliate terms and conditions.
  • Own a retail or consumer-focused website with reasonable traffic.
  • Produce content that is pertinent to shopping and consumer interests.

Does Target Support Affiliates?

Yes, Target actively supports its affiliates.

Their support manifests in several ways:

Dedicated affiliate support

The affiliate team swiftly responds to queries from retail affiliates and solves any issues that arise.

Affiliate training

Target is keen on the success of its retail affiliates.

Hence, they guide how to market their extensive range of products both efficiently and ethically.

Tips For Success As An Affiliate

To excel as a retail promoter, consider the following pointers:

Create captivating content

Produce engaging material about Target’s assortment of products that resonates with your audience.

The content should aid them in discovering the best retail choices.

Foster trust with your audience


It’s simpler than you think.

Cultivate credibility among your readers by posting honest Target product evaluations.

Achieve this by reviewing items that you have personally tried or are well-acquainted with.

Broaden your traffic sources

It’s unwise to depend exclusively on a single traffic source.

E-commerce and retail-focused content creators should branch out beyond just search engines.

Explore social platforms, e-mail marketing, and more to diversify your reach.

Boost your conversion rate

Call-to-action statements are pivotal in retail affiliate marketing.

They significantly enhance conversion rates.

Therefore, develop persuasive calls to action within your content.

Final Thoughts

The Target affiliate partnership presents a profitable opportunity for retail affiliates.

The program commands a high conversion rate due to Target’s diverse product offerings and strong brand presence.

Affiliates receive 8% commissions and benefit from a 7 day cookie duration that accommodates the quick-shopping behavior of online consumers.

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