How To Make Money On YouTube In Kenya: A Guide for beginners

Written by Beatious Kahale

Last updated

Make Money Online

Thinking about how to make money on Youtube in Kenya? With YouTube, you can! 

Generating income through YouTube is much simpler than one might think. 

Utilizing the right resources combined with a creative methodology can help you to produce a successful and long-lasting income through this platform. 

The initial step is to establish your own YouTube channel in Kenya. 

You will need to pick a title, upload a profile photo, and create unique content. 

When your channel is active and ready for viewers, you can generate revenue from your videos through ads, views, subscribers, and sponsorships. 

To make sure your content stands out and performs well, you should optimize it for search engines. 

This includes creating content that appeals to a wide range of viewers and using SEO-friendly keywords to get more exposure. 

You can earn money indirectly by advertising your other ventures or professional services, such as podcasts, e-books, and classes. 

You can share links to these products or services in your videos or even create sponsored content partnerships. 

How To Make Money On YouTube In Kenya: Monetization Requirements

It’s important to understand the requirements for monetizing your videos before you get started. 

You are required to have 1,000 subscribers and 4,000 watch hours in the past 12 months. 

You must be over 18 years old or have a parent or guardian manage your account. 

Your AdSense account must be active.  You can apply for an AdSense account through YouTube. 

Fourth, you must comply with YouTube’s Partner Program policies. 

Follow all copyright laws and do not post any offensive or inappropriate content. 

Lastly, you must have a valid payment method for receiving your payments from YouTube. 

You can do this by enabling ads on your videos and setting up a channel membership. 

Read also: How to make money on Fiverr in Kenya

How To Join YouTube Partner Program

If you live in Kenya, you may be wondering if the YouTube partnership program is available in your country. 

The answer is yes! 

YouTube has recently opened up its partnership program to Kenyan creators, allowing them to monetize their content and earn money from their videos.

Begin by ensuring your channel meets the eligibility requirements. 

This means having at least 1000 subscribers, having 4,000 hours of watch time within the last 12 months, and having a valid AdSense account.

Once you’ve fulfilled all those criteria, log into your Creator Studio page and click on the ‘Apply for YouTube Partner Program’.

How To Make Money On YouTube In Kenya: How To Apply For Monetization

1. Create a YouTube account. You’ll need to have a Google account to sign up for YouTube. 

Once you’ve created your account, you’ll be able to access the YouTube Creator Studio.

2. Set up your channel. You’ll need to create a channel to start monetizing your videos. 

You can customize your channel with a profile picture, channel art, and a description.

3. Enable monetization. Once you’ve set up your channel, you’ll need to enable monetization. 

To do this, go to the “Monetization” tab in the Creator Studio and click “Enable.”

4. Link your AdSense account. You’ll need to link your AdSense account to your YouTube channel in order to get paid. 

To do this, go to the “Monetization” tab in the Creator Studio and click “Link AdSense.”

5. Agree to the YouTube Partner Program terms. Once you’ve linked your AdSense account, you’ll need to agree to the YouTube Partner Program terms. 

To do this, go to the “Monetization” tab in the Creator Studio and click “Accept.”

Once you’ve completed these steps, you’ll be able to start making money on YouTube. 

Keep in mind that you’ll need to create high-quality content and follow YouTube’s guidelines in order to be successful.

Tips On How To Make Money On YouTube In Kenya

1. Create quality content: Quality content is the key to success on YouTube. 

2. Promote your videos: Once you have created quality content, you need to promote it.  

3. Build an audience: Building an audience is essential for making money on YouTube. 

You can do this by engaging with your viewers, responding to comments, and creating content that is tailored to your audience’s interests.

How To Make Money On YouTube In Kenya: Monetization Strategies

But before you start, it’s important to understand the different monetization options available to you. 


The most popular way to make money on YouTube is through ads. 

YouTube offers two types of ads: pre-roll ads, which play before a video, and mid-roll ads, which play during a video. 

Both are effective ways to promote a product or service online. 

Pre-roll ads introduce the viewer to a brand or product or provide entertainment to drive viewership. 

While mid-roll ads target those specifically interested in the content, making for a more focused approach.

By becoming a partner with YouTube, creators can see their videos monetized, usually through clickable or skippable ads. 

This is a common strategy amongst the most popular channels, as it typically yields the most consistent income. 

Affiliate marketing

Another option for those interested in YouTube monetization in Kenya is affiliate marketing. 

YouTube users can join an affiliate network, choose partners and products to promote, and then create videos about those products and include links to the website or product page. 

When people click on this link, the influencers get a cut from whatever gets purchased.  


Creators can work directly with sponsors and brands to create paid content on their channels. 

This can range from simple product placements to complex collaborations. 

Who Should Start a YouTube Channel In Kenya

Content creators, affiliate marketers, web designers, media producers, and influencers should all consider starting a YouTube channel in Kenya. 

A YouTube channel serves as a platform for reaching a larger audience. 

Content creators

Content creators of all kinds can use it to promote their profession, generate revenue, and give their fans the content they crave. 

Affiliate marketers

Affiliate marketers can benefit from the platform by providing useful information through videos and promoting products or services. 

This helps to create an income stream and establish their brand. 

Web designers

Web designers can use their channel to demonstrate their expertise, explain concepts, and show off their work. 

It’s also a great tool to scout new opportunities and generate more business.

Media producers

Media producers can also benefit from creating a YouTube channel. 

It is a perfect platform for showcasing their work and achievements. 

It can reach new audiences, which could potentially be beneficial for the production. 

A YouTube channel is a means of connecting with dedicated fans, reaching out to potential advertisers, and further growing their brands.

Content creators, affiliate marketers, web designers, media producers, and influencers promote their work, generate revenue and grow their brands by creating and maintaining a YouTube channel.  

It also provides an excellent platform for connecting with their dedicated fans and a potential for reaching out to advertisers.  

All these groups of people should consider starting their own YouTube channel.

How Often Should You Upload Videos To Youtube To Make Money In Kenya

But it’s not as easy as just uploading a few videos and watching the money roll in. 

If you’re just starting out, it’s best to upload videos at least once a week. 

It’s also important to consider the type of content you’re creating. 

If you’re creating videos that are educational or entertaining, then you should aim to upload videos more often. 

If you’re creating videos that are more promotional in nature, then you can get away with uploading less often.

It’s important to remember that consistency is key. 

If you’re able to upload videos on a regular schedule, your audience will know when to expect new content and be more likely to watch and engage with your videos.

How YouTube Pays For 1,000 Pageviews

To start, it’s important to understand that YouTube pays its content creators based on a revenue-sharing model. 

YouTube, the video streaming giant, pays creators for 1000 pageviews. 

But how does it work? YouTube uses an ad-driven revenue model to pay creators for views. 

Whenever an ad is clicked upon, the creator behind the video receives a fraction of the money being paid by the advertiser to YouTube. 

For instance, the creator can expect a share of $0.001 per pageview if the advertiser pays $1 for a thousand pageviews. 

This payment fluctuates depending on the advertisement, where it is located, and a variety of other reasons. 

YouTube has initiated an affiliate program where creators can earn extra money by adding affiliate links to their descriptions. 

This is a great way for content creators to make passive income since they don’t have to actively advertise or market the products they’re promoting. 

Generally, YouTube pays its content creators between $2 and $5 per 1000 pageviews. 

Why Most YouTubers Fail To Make Money On YouTube In Kenya

The primary cause of this problem is that these YouTubers aren’t taking the right steps to ensure their success. 

They aren’t investing in the right equipment, creating high-quality content, and/or reaching out to their target audience. 

One of the key steps to making money on YouTube is utilizing high-quality equipment. 

A YouTuber will generally have a low chance of success if they are going up against a high-quality production studio with a bigger budget. 

Numerous YouTubers are using their smartphones to film their videos which is hindering their chances of success on the platform. 

YouTube videos must have time and effort placed into them to become successful, and this can only be done with the right tools and equipment. 

In addition to having the correct equipment, YouTubers must create content of high quality. 

Although there are different kinds of videos that can be made for YouTube, consistent videos must be created for a YouTuber to be successful. 

Youtubers need to be sure that they create videos of high quality if YouTubers want to become successful on YouTube. 

Their content isn’t worth watching, so nobody bothers to watch and subscribe to their channels. 

Most Youtubers don’t focus on a narrow niche. They make videos about anything.

Final Thoughts 

Produce high-quality content to draw and maintain a devoted audience.

Have an attractive banner. An attractive and professional channel will attract more subscribers.

Invest in a banner and trailer that effectively represents your channel and make sure to optimize them.

To keep viewers engaged, try to make conversation with them. 

Make money off your channel, and consider the different approaches available. 

Keep your viewers updated by consistently posting fresh and original content. 

It’s important to remember that earning money and gaining a wide audience takes time and dedication.

Leave a Comment

I started this blog to help others achieve financial freedom through online income generation. I invite you to explore my blog if you are prepared to take control of your financial future.


An Entrepreneurship Blog