How To Start a YouTube Channel In Kenya: A Guide For Beginners

Written by Beatious Kahale

Last updated

Make Money Online

Are you a marketer thinking about how to start a successful Youtube channel in Kenya? 

Look no further.  

In this post, we’ll explore everything you need to know to make an impactful, profitable channel in Kenya. 

From selecting a topic to creating content, exploring monetization options, and promoting your growth. 

The knowledge will help you establish yourself in the industry, and make money from your efforts. 

Let’s get started!

To Start a YouTube Channel In Kenya, What Kind Of Equipment Is Needed?

Starting a YouTube channel can be an exciting venture, but there are a few items of equipment that you’ll need in order to start making money in Kenya. 

Here’s what you will need: 


A camera is an essential piece of equipment in order to film your videos. 

Depending on your budget, you have different options from which to choose- DSLRs, action cameras, and other types. 

Think about the quality of your shots, as this will affect the perception of your channel. 

A good quality camera is important for providing crystal clear images with great color and detail. 


A tripod will help to steady your shot and add a professional feel to your video. 

Pick up a tripod for a relatively inexpensive price. 

Tripods can help ensure stability while recording footage, while green screens allow for creative backgrounds and special effects. 


Lighting is often overlooked. But it can make your videos look better. 

Try to pick up a couple of lighting stands and softboxes to improve the overall exposure and color of your shots. 

Lights will help you to provide evenly lit images with good visibility. 


Your videos will shine and stand out from the competition with the improved audio quality of a good microphone. 

Consider investing in an external microphone, as this will help to reduce background noise and pick up voices more clearly. 

A good microphone is essential for providing a crisp, clear sound that won’t make listening to your videos unbearable. 


Having high-quality graphics is essential for a professional-looking YouTube channel. 

Investing in powered graphic software packages can give you an edge and make your videos look even more professional.

Editing software 

Editing software will help you to refine your videos. Adobe Premiere Pro and Final Cut Pro can produce stunning videos. 

Simply add text, transitions, and effects to the footage. 

A reliable video editing software will help you edit and polish your footage so it looks professional. 

These are just some of the items of equipment that you’ll need to help you get started on your YouTube journey. 

Investing in quality equipment will help to make sure your videos stand out from the competition.

Read also: How to start a blog in Kenya

How To Create Quality Content For Your YouTube Channel In Kenya

Creating quality content for your channel is an important aspect of maintaining an audience. 

Create content that is engaging, interesting, timely, and relevant to your viewers to be successful. 

Crafting quality content increases viewer engagement, giving your audience something to come back to. 

When creating content for your channel in Kenya, start with a plan. 

Consider the kind of content to generate and how it must be illustrated. 

You can break your plan down into sections if needed. 

You must consider the logistics of the content after you create your plan. 

This requires you to establish where you plan to film, the tools you need, and who will be helping you with the filming cycle.

Get the best footage by using a steady tripod and a camera with high quality. 

Carefully take your time when shooting to get the best quality footage. 

Editing should then be the main focus when it comes to the post-production stage. 

This includes trimming the video, adding effects, and adding music. 

You may include text, images, and other elements to perk up your video. 

How To Grow Your Audience 

An ambitious goal, like creating and expanding an online fan base, can be a daunting task. 

With the right knowledge and some creative thinking, you can make a passionate fan base that loves your videos. 

Suggestions on making money from videos in Kenya, and ways to grow, are here for you.

Tip 1: Use effective titles and thumbnails

Creating effective titles and thumbnails for your videos is essential for drawing the attention of potential viewers. 

Choosing a title that accurately portrays what the video is about while staying interesting and offering a benefit to the viewer, is an important part of creating videos. 

Additionally, thumbnails should be eye-catching and provide viewers with a sneak peek at your content. 

Tip 2: Utilize SEO

Optimization of search engines or SEO can be a great method to boost your presence in search listings and bring in fresh watchers. 

To maximize your SEO results, strive to include relevant keywords in your video titles, descriptions, and tags. 

Use backlinks on other websites and social media platforms to gain more organic traffic.

Tip 3: Consistency is key

A key component to growing your audience in Kenya is remaining consistent. 

This means posting on a regular schedule in order to ensure that viewers know when to expect new content. 

Having a unified style across your videos and staying true to your brand image is imperative to establishing a recognizable brand.

Tip 4: Take advantage of social media

By creating accounts on major platforms, you can use social media to increase your reach and share content to generate new viewers. 

Tip 5: Engage with your audience

Engaging with your viewers is essential in fostering loyalty and creating an engaged audience. 

Making yourself available for questions and responding to comments is essential in creating a personal connection with your viewers. 

Additionally, making sure to show appreciation for comments and even just liking comments can go a long way in showing your viewers that you care. 

Tip 6: Find ways for monetization

Content monetization is possible once you’ve built a sizable online audience, though it takes time to build that foundation. 

This could include implementing donations, utilizing sponsored content, or joining affiliate marketing networks. 

Strategies To Start Making Money From Your YouTube Channel In Kenya

1. Merchandise

You can also make money by selling branded merchandise related to your YouTube channel in Kenya. 

This could include t-shirts, mugs, and other items with your logo or design that viewers can purchase from you.

2. Sponsorships

Brands will often pay you to promote their products or services in a video, either through a single sponsored video or an ongoing series of videos.

3. Donations

You can also ask viewers to make donations of money to support your channel in Kenya. 

Tips For Staying Motivated When Creating Videos In Kenya

Crafting videos can be daunting, particularly if you don’t feel motivated or inspired. 

Here are 6 tips for staying motivated when creating videos: 

1. Set achievable goals

Setting concrete goals for yourself and breaking those goals down into smaller, more achievable chunks can help you stay motivated. 

It will give you not only something to strive for, but it will help track your development too, and upon meeting smaller goals, a sense of accomplishment will be bestowed.

2. Take breaks

Staying motivated may involve making sure to take regular breaks. 

Refreshing and reenergizing your mind, time away from your work aids creativity and gives way to the exploration and investigation of ideas.

3. Reward yourself 

Giving rewards to yourself after accomplishing tasks can be very useful in order to maintain your enthusiasm. 

Whether it’s a special treat or just taking time off to relax, rewarding yourself can go a long way in helping you stay motivated. 

4. Keep it interesting 

Try to find ways to make your video creation process interesting. 

Brainstorm different ideas, experiment with new techniques, or even collaborate with other people who can bring something unique to the table. 

5. Get feedback 

Obtaining critiques regarding videos can be a necessary action during the creative journey. 

Make sure to get the opinion of someone else, whether it’s your team, friends, or even strangers. 

It will help you identify any weaknesses in your video and provide ideas for improvement. 

6. Celebrate your successes 

Celebrating successful creations can be both a great reward and a great motivator. 

Take time to recognize the small victories and celebrate your successes to help keep you motivated. 

With the right attitude and motivation, you’ll be able to create great videos that will help your business take off.

The Best Ways To Promote Your YouTube Channel In Kenya To Start Making Money

A successful YouTube channel can be incredibly rewarding, allowing you to share your message with a vast audience. 

To do this, you need to make sure you’re taking the right steps to promote your channel and get more viewers. 

A handful of key strategies exist to aid you in this endeavor.

The first is to create great content for your channel in Kenya. 

Make sure you’re generating interesting and engaging videos that stand out with helpful content for your audience. 

Make sure you’re always putting out your best work and always try to be as creative and unique as possible when creating content. 

Once you have content that you’re proud of, the next step is to start promoting it. 

Share the videos on social media, collaborate with influencers, and write blog posts or articles that refer back to your channel – these are all great ways to gain views. 

This will help you get more views and increase your channel’s reach. 

Another great way to promote your channel is to use YouTube’s advertising tools. 

Maximize your reach even further by utilizing online platforms such as Google AdWords to precisely reach potential viewers. 

Make a custom URL for your channel and add it to your other social media accounts’ links. 

This will permit customers to keep up with your channel and guarantees that new content is always provided.

Troubleshooting Common Problems With Starting a YouTube Channel

Starting a YouTube channel can be a difficult process. 

A YouTube channel’s beginnings can be frustrating due to the many potential issues that can manifest. 

The first issue that many people run into is not having any content to upload. 

It can be incredibly overwhelming when thinking about creating content as you may feel like you have little to no ideas. 

One of the best ways to combat this is to simply start researching and finding ideas for content. 

Look at other channels in your same niche and see what types of content are working for them. 

Another issue is having low-quality videos. 

Low-quality videos will get fewer views and can lead to people not subscribing to your channel. 

To fix this be sure to invest in quality cameras, microphones, and lighting. 

Third, YouTube is regularly making changes to its platform. 

Keeping up on the news, and staying aware of the features available, can be difficult to do. 

Checking YouTube’s blog and staying up to date with the news will help to make sure you don’t miss out on any new opportunities. 

Fourth, it is important to understand copyright laws and content ID policies. 

Copying someone else’s content can result in your videos being taken down, and even your account being suspended. 

Make sure to completely read YouTube’s copyright law policies, and try to always use original content. 

Final Thoughts

Thinking about how to start making money from your Youtube channel in Kenya? First, you’ll need to decide on a topic for your channel. 

This could be anything from cooking and baking to travel and lifestyle.

There are countless possibilities, so take some time to think about what you’re passionate about and what content will be engaging to your target audience.

Once you decide on the name, you’ll be ready to move on to the next step. 

Next, you’ll need to create a channel name and URL, create content, promote, and make money from your YouTube channel in Kenya.

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