Car Rental Affiliate Programs: Pros, Cons And More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Car rental affiliate programs have a promising future. 

The global car rental market is growing at lightning speed.

The industry is projected to reach $137 billion by 2029

Presently, this industry serves 417 million customers worldwide, a number expected to skyrocket to over 602 million by 2026.

If you’re a blogger in the travel or automotive niche who aims to help leisure travelers maximize their vacation moments, this guide is for you.

This guide will help you navigate through some of the best car rental affiliate programs available.

13 Top Car Rental Affiliate Programs

1. home page

Of course, there are many car rental agencies. 

However, happens to be a major online car rental company.

This company serves more than 4,000,000 customers from 46,000 different places worldwide.

I discovered that the agency provides rental options from famous companies.

It partners with big companies like Avis, Enterprise, Hertz, Thrifty, and many local brands. has an affiliate program.

This program is managed through the Travel Payouts affiliate network.

This affiliate program pays affiliates a commission rate of 6% on each completed car rental booking.

The affiliate program has a cookie duration of 30 days.

2. Discover Cars

Discover Cars  home page offers unique car rental services.

It is a car rental comparison website.

Customers are given all the necessary tools to find, compare, and rent cars in more than 145 countries and over 10,000 locations worldwide.

The company makes sure that customers find the best and most affordable deals.

Well, I like their business model.

It is a genius idea.

You can partner with this company to promote its car rental services to your audience.

The company runs one of the lucrative car rental affiliate programs.

You can sign up for the program through the Shareasale affiliate network.

Its commission rate is a testament to that.

This affiliate program pays affiliates 40% of qualifying revenue made from each car rental, plus an additional 23% on itsfull-coveragee insurance service sales.

Honestly speaking, this is an attractive commission structure.

The program presents a 365-day cookie window, which is longer than any other rental car affiliate program I have come across.

So affiliates get a generous commission and a long cookie duration.

3. Enterprise

Enterprise  home page

Enterprise was founded in 1957.

It has been working hard over the years.

Today, Enterprise is a globally recognized car rental company.

It provides truck and car rentals in more than 8,000 busy destinations worldwide.

The company has a mission, which is to provide a good car rental experience, different kinds of vehicles, and exceptional customer service.

You can promote the brand’s products.

The company has an active affiliate program.

This affiliate program is managed through the Impact Radius affiliate network.

With Enterprise affiliate marketing, affiliate marketers promote car rentals, van rentals, and truck rentals to their audience.

The program gives affiliates a cookie window of 180 days

I like this cookie because it is longer than other cookies I have come across in the industry.

However, this program has a downside.

It offers affiliates a commission rate of 1% per sale.

4. National Car Rental

National Car Rental  home page

The National Car Rental is an old car rental agency. 

In my research, I learned that it is part of Enterprise Holdings.

Enterprise Holdings is a big player in the car rental industry.

The National Car Rental has thousands of happy customers in more than 1,500 places in the US, Africa, Latin America, and other places.

It is popular because of the Emerald Club Rewards program.

This program offers special privileges to regular customers.

Members earn credits for every successful car rental.

Seven credits add up to a free rental day.

The National Car Rental affiliate program is managed by the Impact Radius affiliate network.

It gives a cookie window of 180 days, while the commission rate offered is 3% on all sales made through an affiliate’s URL links.

The cookie duration is long, but the only downside is the commission rate.

It is lower than I expected.

5. Alamo

Alamo  home page

Alamo is also part of the Enterprise Holdings family.

However, it is unique.

It is unique in that it offers affordable car rental services.

The company has different cars ranging from economy, full-size, hybrid, luxury cars, SUVs, minivans, and trucks. 

Customers receive exceptional customer car rental services.

Some of the services offered include travel directions, fun travel activities, and many others.

This company has an amazing rewards program that offers members up to 5% off base car rental rates.

The Alamo affiliate program is managed by the FlexOffers affiliate network.

With the Alamo affiliate program, affiliates get paid a commission rate of 5% on all sales, which gives them a cookie window of 180 days.

6. Budget Rental Car

Budget Rental Car homepage

Hard work pays.

A few years ago, Budget was a small company.

However, the company has grown, and it is now a global company now.

While doing my research, I discovered that the company also offers its services in the US.

Its services are available in more than 3,000 places worldwide.

I also learned that this company is also part of the Budget Group, just like Avis and Zipcar.

The Budget rental car affiliate is run through the Parnerize affiliate network.

Affiliates get paid up to 4% commission per sale.

I’m pleased to inform you that top performers get a higher commission rate.

Before you apply, make sure that your website is live.

The affiliate team checks websites before accepting affiliates into the program.

Sadly, the program is only partnering with affiliates based in the US and Canada.

7. Avis Car Rental

Avis Car Rental home page

Avis was the pioneer of car rentals from airports.

In case you did not know, Avis is part of the Avis Budget Group, just like Budget and Zipcar.

Avis car rental services are available in more than 5,500 places in more than 165 countries.

I like the business model of the company.

If a customer finds a cheaper rate elsewhere, Avis matches the base rate and offers a further 10% discount.

What a genius initiative!

The Avis affiliate program is run through the Partnerize affiliate network.

Affiliates get paid a commission rate of 4% on each successful sale.

It also offers incentives to its high performing affiliates.

Sadly, this affiliate program is only partnering with affiliates from Canada and the United States of America.

8. Hertz

Hertz home page

Hertz is a global car rental company.

The company’s services are available in more than 10,000 airports and other places in 145 countries.

Honestly speaking, Hertz is a big company in the car rental industry.

I think you have noticed that its services are almost everywhere worldwide.

This program has an attractive rewards program called Hertz Gold Plus Rewards.

The membership is huge.

There are more than 11 million members worldwide.

The Hertz affiliate program is managed through the Commission Junction.

So before you sign up, sign up for a Commission Junction account.

If approved, then sign up for the program.

The program pays a commission of 3% on all completed car rentals in the US, New Zealand, Australia, and Canada.

Once approved, you will have access to many marketing tools like newsletters, banners, and more.

  • URL: Hertz affiliate program
  • Commission rate: 3% on completed car rentals in select markets
  • Cookie duration: 1 day

9. Thrifty

Thrifty home page

Thrifty is another car rental company. 

It is owned by Dollar Thrifty Automotive Group.

The Dollar Thrifty Automotive Group is also owned by Hertz.

Thrifty is available in more than 1,000 places in 77 countries.

It has an attractive scheme – Thrifty Blue Chip Rewards.

The Thrifty Blue Chip Rewards allow members to save 15% on bookings.

The Thrifty affiliate program is managed through the Rakuten Advertising affiliate network.

Affiliates are paid a 1% commission on all rentals and have a cookie window of 14 days.

10. Auto Europe Car Rentals

Auto Europe Car Rentals home page

The Auto Europe car rental is a car rental comparison website.

This company partners with brands like Avis, Europcar, Hertz, Budget, Dollar, Enterprise and other brands.

It offers car rental services at affordable rates at 20,000 places in more than 180 countries.

I was shocked to learn that the company has served 8,000 satisfied customers worldwide since its establishment.

Bookings on Auto Europe offer free cancellation for up to 48 hours before pickup.

The Auto Europe Car Rental affiliate is run through the Commission affiliate network.

The program pays a commission rate of 5% on completed car rentals and gives affiliates a 7-day cookie window.

11. EconomyBookings

economybookings home page

EconomyBookings is an online car rental platform.

It is a major online rental service with more than 25,000 rental places worldwide and has high ratings for the cars offered.

The website provides a full description of every car presented on the website.

The EconomyBookings affiliate program offers a 60% revenue share.

This program is run through the Travel Payout Affiliate Network.

EconomyBookings is available in Italy, Spain, Portugal, Australia, Great Britain, Greece, Germany, Cyprus, and Poland. 

Join the Economy Bookings program and promote this brand to earn more.

12. QEEQ

QEEQ homepage

QEEQ is a service that helps you find, compare, and book cars around the world. 

Well, these are some of the things you can do with QEEQ.

QEEQ partners with global rental car companies and big payers in the industry to provide customers with the best deals.

The company operates in more than 100,000 rental places and offers the lowest prices from reliable global suppliers

The QEEQ affiliate program offers 5% for completed car reservations and 10% for sales of the QEEQ Diamond Membership.

You can join this program on the Travel Payouts affiliate network.

Once you join, you can use links, widgets, banners, and APIs.

Join the QEEQ program 

13. Localrent

localrent car rental home page

Localrent is an online car rental service that operates in Montenegro and other European countries. 

The company partners only with local providers to offer them the lowest prices and the best services. 

This company is experiencing massive growth.

The Localrent affiliate program pays its affiliates 6.5–99% of the advertiser’s revenue on every booking.

Join this program through the Travel Payout affiliate network.

Its conversion rate stands at 7.5%.

Once you join, you will have access to the White Label tool.

The White Label tool can increase your conversion by up to 2.7%.

Final Thoughts

I like the car rental affiliate programs.

They offer high commissions with some programs.

I think you saw that some affiliates got paid up to a 6.5–99% commission rate.

However, I will be unfair if I don’t look at the other side of the coin.

I must state that the car rental niche is fiercely competitive.

I’m scaring you.

However, you need to be tactical before you join any of the car rental affiliate programs.

To succeed, you need well-optimized, high-converting affiliate content on your website.

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