Hertz Affiliate Program: Discover Pros, Cons & More

Written by Beatious Kahale

Last updated

Affiliate Marketing

Want to join the Hertz affiliate program?

This is a growing industry.

The program will empower you to earn commissions while you promote a network of car rental partners.

Statistics show how this industry is growing.

The industry is projected to reach a market volume of US$111.70bn by 2027.

What a vast market!

Read this article to learn everything you need to know to succeed as an affiliate.

Program Overview

A Synopsis Of The Program


You will learn more about how the Hertz affiliate scheme works—qualifications, payments, and much more.

Platform: Commission Junction  

Commission: 3%

Cookie duration:  1 day

Payment payout threshold: $50

Payment Options: Check, Direct Deposit, Payoneer

Want to join now? Well, here is the link.

Via Commission Junction

Does Hertz Have an Affiliate Program?

Hertz car rental home page

Yes, it has an affiliate program in the travel niche.

This partnership program is managed by the Commission Junction affiliate network.

Hertz is a car rental company based in Estero, Florida.

It was founded by Walter L. Jacobs in 1918.

He started with a fleet of just 12 Model T Ford cars, but the business quickly grew.

The company has continued to innovate and grow over the years.

Currently, its services are available in more than 10,000 locations in 145 different countries and six continents.

Hertz offers economy cars, SUVs, vans, and luxury cars.

It offers its customers free upgrades, discounts, and rewards points.

What is the Hertz affiliate program?

The Hertz affiliate program is a partnership program that pays affiliates who promote Hertz services through affiliate links in exchange for a commission.

Just like I indicated earlier, Hertz is a car rental company.

Secrets to Success!

High-quality content: Your content should offer solutions to readers problems.

Do keyword research: Find keywords that people are searching online.

Optimize your content: Place keywords in the title, alt, and more.

How does the Hertz affiliate program work?

Hertz is a famous car rental company.

It is available in more than 10,000 locations in 145 different countries and six continents. 

Affiliates partner with Hertz to promote car rental services through affiliate links.

When readers click on the links, they are directed to the product page.

If a reader converts into a customer and makes a purchase, the affiliate gets paid a commission.

I hope the explanation makes a lot of sense.

Read also: The top car rental affiliate programs

Is the Hertz affiliate program free to join?

Yes, it is free to join.

Affiliates just join the program for free.

They are not usually charged a dime because it is absolutely free to join.

Want to join?

Well, give the program a try.

What Products Can You Promote?

Hertz offers different services.

Affiliates have a pool to choose from.

  • Daily, weekly, and monthly car rentals
  • One-way and round-trip car rentals
  • Airport and off-airport car rentals
  • Economy, midsize, full-size, luxury, and SUV car rentals
  • Moving van rentals

How Much Do Hertz Affiliates Make?

Sincerely speaking, it is difficult to answer this one-million-dollar question.

Why is it difficult?

It has no specific answer.

Usually, affiliates make different amounts of money depending on their efforts, skills, and other factors. 

So they don’t make the same amount of money.

Nevertheless, I will give you an idea.

I’m going to give you an idea.

Affiliates who are just starting make nothing per month.

However, hard-working affiliates make $1,000 or even more per month.

I think this satisfies your curiosity.

What are the commission rates?

The program pays a 3% commission on all completed car rentals in the US, Canada, Australia, and New Zealand. 

The program has a three-month EPC of $89.07.

How long does the cookie last?

The cookie only lasts for 24 hours. 

Honestly speaking, this is shorter than most other affiliate programs. 

How Do Affiliates Get Paid From Hertz?

This program is managed through the Commission Junction affiliate network.

Commission Junction pays affiliates through direct deposit, check, or Payoneer.

Marketing Materials and Promotional Tools 

Once approved, affiliates gain access to different tools and resources.

Text links: From personal experience, text links are usually the most powerful affiliate resources. 

I often use them, and they have proven to be effective.

They are embedded in the content.

When readers click on them, they are sent to the affiliate page.

Just update your content to include calls to action to guide readers on what they should do.

For example, you can tell your readers to sign up or buy something.

Banners: I also use banners, though I don’t use them often.

I learned that they are not as effective as text links.

However, I don’t want you to get me wrong.

They are also effective if used properly.

Therefore, you will have to use them properly to get the best results.

For example, I have discovered that the best place for using affiliate banners is the sidebar.

Who Should Join the Hertz Affiliate Program?

Travel bloggers

Travel bloggers are the best candidates for this affiliate program.

You are missing out on an important opportunity if you are a travel blogger.

Promote Hertz’s affordable car rental rates.

Write about budget travel blog posts to promote Hertz’s affordable car rental rates.

Social media influencers

Social media is another platform affiliates can use to promote Hertz.

So social media influencers are free to join the program.

Social media is a great platform.

What makes it a good platform?

It gives you the chance to meet potential customers from different parts of the world.

Share your luxury travel and recommend Hertz by creating more engaging content for your followers.

Email marketers

Did you know that an email list of subscribers is a gold mine?

Start Promoting travel insurance could promote Hertz’s services to their subscribers.

You will earn a commission on every car rental booked through the affiliate links in your emails.

I have a strategy for how to do it properly.

Segment your email list.

Then send targeted messages to subscribers who are most likely to be interested in the brand’s services.


If you are a YouTuber, you have the golden opportunity to make money with Hertz services.

I’m just talking about YouTubers who create content related to car rentals or travel niches.

Create videos about travel to promote Hertz’s car rental services.

Is the Hertz Affiliate Program Worth It?

Before the question is answered, let’s look at these aspects of the company.

Hertz is a renowned car rental company based in Estero, Florida.

The company started with a fleet of just 12 Model T Ford cars, but the business quickly grew.

Currently, its services are available in more than 10,000 locations in 145 different countries and six continents.

The company has continued to innovate and grow over the years.

I’m sure these statistics speak volumes about how profitable the program is.

I think your readers will find the perfect car for their needs, no matter what their budget or travel plans are.

There is every reason to support the program.


Global reach: I was happy to learn that the services are available in more than 10,000 locations in 145 different countries and six continents.

No doubt, this company is a big player in the car rental industry.

Different marketing tools: Effective tools are extremely important in everything we do.

The company understands this.

This is the reason why it provides different marketing tools and resources to affiliates.

The resources given are text links, banners, and more.

Dedicated support team: Affiliates that are just beginning need support to succeed.

When you start, you will have more questions than answers.

Affiliates ask questions and experience challenges.

The team answers their questions and troubleshoots their problems.


High competition: The travel niche has high competition

Thus, it is not easy to stand and be noticed.

So several affiliates are promoting Hertz services.

Therefore, it is difficult to stand out from the crowd.

Conclusion: Is the Hertz affiliate program worth it?

Yes, it is worth joining.

I think you will get inspired just by looking at the brand statistics.

When they started, the company had a fleet of just 12 Model T Ford cars.

But the brand quickly grew.

It seems the company has continued to innovate and grow over the years. 

These services can be enjoyed in more than 10,000 locations in 145 different countries on six continents.

How To Join the Program

Just as I said earlier, the program is managed by the Commission Junction affiliate network.

Thus, to join the Hertz car rental affiliate program, you have to sign up for a CJ Affiliate account.

Once approved, apply for the affiliate program.

Just like I said earlier, this program is run through the Commission Junction affiliate network.

First, become a publisher at Commission Junction.

Visit cj.com and sign up as a publisher.

Fill in your name, email address, and preferred language.

Click Next.

commission junction sign up

Look for the confirmation email in your inbox and click the button ‘Create my CJ Publisher Account’

cj affiliate sign up email

You will be redirected to the publisher sign-up form.

Fill in your details and click ‘Accept Terms’ to complete the registration process.

When you sign up, you’ll be taken to your CJ Account Manager.

The Account Manager shows the network stats, performance summary, and messages.

cj affiliate network

You’ll find two main sections in the Network Profile:

  • Website description: For example, the website’s strengths and relevant statistics.
  • Promotion methods: For example, the channels you use to promote advertisers.

Next, click Account > Administrative Settings to update your payment and tax information.

cj affiliate payment tax information

Provide your payment information and choose a mode of payment.

Then, write down your tax information.

You should submit their tax forms for payout.


  • W-9 Request for Taxpayer Identification and Certification


  • W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Certificate of No United States Activities

Ask your tax advisor or visit your country’s IRS website if you have questions.

Requirements to join the program

  • The website or blog must be related to travel and car rentals.
  • Agree to Discover Cars’ terms and conditions
  • The blog must have decent traffic.

Does Hertz Support Affiliates?

Yes, affiliates are usually supported.

The partnership has a hard-working and dedicated support team whose mission is to help affiliates succeed.

This team ensures that all the questions from affiliates are answered.

The team also troubleshoots problems that affiliates face.

Hertz also gives affiliates an effective reporting system to track their sales and performance. 

Thus, be assured that your sweat will not go in vain.

Tips For Success As An Affiliate

Use SEO to your advantage

Do your keyword research properly.

Look for low-hanging fruits.

I mean looking for long-tail keywords with low competition in your niche.

This is the easiest and cheapest strategy to grow website traffic.

Be patient

Blogging requires patience.

Many bloggers do not succeed because they do not know that blogging requires patience.

I will start seeing results after a few months or even years.

So don’t get discouraged if you don’t start making money as soon as possible.

Create helpful content

Target to create high quality.

When you create content, aim to create content that will provide solutions to their problems.

This way, they keep returning to your site.

Alternatives To Hertz Affiliate Program

Rentalcars.com affiliate program

The Rentalcars.com affiliate program pays a commission of 6% from each completed car rental booking.

Its cookie duration is 30 days.

Discover Cars affiliate program

The Discover Cars affiliate program offers a commission rate of 40% of qualifying revenue generated from each transaction.

The cookie duration is 365 days.

National Car Rental affiliate program 

The National Car Rental affiliate program pays a commission of 3% per complete booking.

The cookie duration given is 80 days.

Alamo affiliate program 

The Alamo affiliate program pays a commission rate of 5% per sale, and the cookie duration is 180 days.

Welcome Pickups affiliate program

The Welcome Pickups affiliate program pays affiliates €5.00 per booked airport transfer and 10% of the total price on sightseeing rides.

Its cookie duration is 45 days.

EconomyBookings affiliate program 

The EconomyBookings affiliate program offers a 60% commission per sale, and the cookie duration is 30 days.

QEEQ affiliate program 

The QEEQ affiliate program pays 5%–10% commission, and the cookie lasts for 30 days.

Localrent affiliate program 

The Localrent affiliate program offers 6.5–9% commission and a cookie duration of 30 days.

Final Thoughts

Hertz was founded in 1918 by Walter L. Jacobs. 

The company started with a fleet of just 12 Model T Ford cars.

Currently, Hertz services are available in more than 10,000 locations in 145 different countries and six continents. 

The company has grown.

Promoting this brand comes with a lot of benefits.

It has a high conversion rate.

You will earn a commission of 3% on completed car rentals in select markets.

The cookie only lasts for a day.

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