Macy’s Affiliate Program: Tips & Tricks To Help You Succeed

Written by Beatious Kahale

Last updated

Affiliate Marketing

Searching for extra income? Macy’s affiliate program could be it! 

A fantastic program that earns money by promoting Macy’s products and services. 

Strategies make a decent passive income. Let’s explore the affiliate program and find out how to start.

What Is Macy’s Affiliate Program?

Macy’s affiliate program is a performance-based marketing initiative that rewards affiliates for promoting their products and increasing sales. 

As an affiliate, you can get commissions by advertising Macy’s products on your website/blog, driving traffic to their online store & generating sales. 

Here are five main points:

  • Commission rate: Affiliates can earn up to 10% commission on each sale from their referral link.
  • Cookies duration: Affiliates can get credit for all sales within seven days of referral.
  • Joining process: Easily join the program through affiliate networks, such as Rakuten Advertising & Commission Junction.
  • Marketing tools: Macy’s provides its affiliates with banner ads, textual links & other resources to promote their products.
  • Payouts: Payments are made every month via direct deposit/check when the minimum commission threshold of $25 is met.

Monetize your website/blog using the affiliate program & make passive income through online promotion. 

Leverage your existing platform & audience to drive traffic to Macy’s online store & get rewarded for each sale generated.

Fun Fact – Macy’s was founded in 1858 as R.H. Macy & Co. in NYC as a dry goods store.

Read also: Best affiliate programs for beginners

How To Join Macy’s Affiliate Program

It is a renowned American department store with an amazing affiliate marketing program! 

If you’re interested in earning commissions through partnering with Macy’s, here’s what you need to know.

Below is a 5-step guide that’ll help you join the affiliate program seamlessly:

  1. Visit Macy’s website and scroll to the bottom of the page. Click on “Affiliate Program” under the “Resources” section.
  2. You’ll be directed to Rakuten Advertising’s page. Click the “Apply Now” button under Macy’s listing.
  3. Complete and submit your application via Rakuten Advertising. Make sure you meet all requirements such as website traffic, brand alignment, and other eligibility criteria.
  4. If your application is approved, Rakuten Advertising will give you access to Macy’s data feed to create links on your website/s to promote Macy’s merchandise.
  5. Start promoting Macy’s products on your platform/s using the unique affiliate links from Rakuten Advertising. You’ll earn commissions on any transactions made through your links or banners.

It’s important to abide by the affiliate program’s compliance policies at all times.

The affiliate program began in 2010 and has since become one of the most sought-after programs globally. 

People from different sectors such as lifestyle blogs, fashion & beauty influencers, and coupon websites have the chance to join this program.

Read also: Best fashion affiliate programs

What Products Can You Promote?

Be part of the program and promote their products. Earn commissions from your website and social media.

Products to promote:

  • Fashion Apparel – Women, men & kids clothing.
  • Home Goods – Furniture, bedding, bath, kitchen appliances & gadgets.
  • Beauty Products – Makeup, skincare and more from brands customers love.

Reward programs and perks make it even more attractive. Last year one affiliate earned over $70k in commission! 

Imagine the impact on your earnings if your followers buy products under your name.

Case study:

Last year one of our partners joined the program. She promoted fashion apparel on her blog and saw an increase in traffic. 

Also, she benefited from discounts on workwear outfits which improved her engagement metrics.

Read also: Urban Outfitters affiliate program

Commission Rate

The program offers a competitive commission structure. Affiliates can earn commissions ranging from 2-10%

Home, furniture, and mattresses get higher commissions, while jewelry and tech accessories get lower commissions. 

Affiliates can potentially make a good income with this program. 

The commission rate policy can change depending on the performance of affiliates and sales.

Exclusive bonus opportunities are available for affiliates who meet certain criteria. 

Bonuses can increase earnings potential, making the program more attractive.

Applying for the program is free and easy, but approval is not guaranteed. 

Applicants are reviewed based on website quality, traffic, and audience relevance.

The history of commission rates in affiliate programs has changed. Initially, fixed commission rates were offered. 

But market competition has led to dynamic commission structures. 

This incentivizes top performers, while still providing some compensation for those with lower sales volumes.

Read also: Revolve affiliate program

Cookie Duration

It grants a 10-day cookie duration. This means any conversions in this time frame will be tracked and rewarded correctly. 

Plus, the tracking system works without a hitch, allowing affiliates access to conversion data in real time.

Not just that, but the affiliate program has a top-notch tracking system too. 

This ensures affiliates get the right commission for their referrals. 

With 10 days of tracking, affiliates can take advantage of Macy’s great deals and get great commissions.

Macky’s affiliate program is not just about good commissions and great tracking. 

It also has a large selection of quality products for affiliates to pick from.

Whether you’re a pro or new to affiliate marketing, the affiliate program offers great growth prospects and profits. 

Start today and don’t miss out on the rewards!

Read also: Asos affiliate program

What Promotional Materials Are Available?

Be a part of the affiliate program! Here’s what you’ll get: Banners, Text Links, Coupons – and HTML code for widgets with exclusive deals. 

Plus, you can add Macy’s banners to your blog content to suggest style ideas – which our affiliate marketer did and saw a big increase in clicks and revenue. 

Join now and marvel at these promotional materials!

Read also: Coach affiliate program


The affiliate program is amazing! You can earn money just by promoting Macy’s products. 

Here are the benefits of joining:

  • Potential to earn high commissions
  • Low entry requirements
  • Wide selection of items to promote
  • Regular sales and discounts for customers

Joining the affiliate program means you can make more money. 

There’s no minimum requirement, so it’s easy to join and benefit. 

Plus, you’ll have lots of products and brands to choose from that fit your target audience. 

And, your audience can take advantage of frequent sales and discounts.

To get the most out of the affiliate program, review and adjust your marketing strategies regularly. 

For example, use social media platforms to drive more traffic to your unique referral link. 

Plus, make sure to share upcoming sales events and promotional offers.

Read also: Express affiliate program


Earning opportunities exist with the affiliate program, but a few limitations are there.

  • Commission Rate: Lower than other programs.
  • Cookie Duration: Average, may not track conversions accurately.
  • Limited Creatives: Finding unique content is hard.
  • Geographic Restrictions: Some regions may not be available.

No additional benefits like bonuses or incentives are offered.

Weigh the potential earnings against these limitations before joining. Don’t miss out – assess it now!

Who Should Join Macy’s Affiliate Program?

Need to make money and love shopping? The affiliate program offers a chance to earn commission via a unique tracking link. 

Plus, access exclusive offers and promotions!

  • Fashion bloggers can give their followers invaluable tips and insights about Macy’s products.
  • Websites with heavy traffic can provide curated product lists and feature seasonal collections.
  • Social media influencers can create content that showcases Macy’s products and promotions.

Joining the program boosts earning potential and increases audience engagement. 

By creating original content and using Macy’s images, user experience is improved and conversion rates soar.

Pro Tip: Focus on your followers’ interests by providing helpful content and CTA’s in posts.

How To Maximize Your  Earnings

Maximizing earnings with the affiliate program needs a strategic approach. 

Adopt the right tips and strategies to drive traffic, boost conversions and earn more commissions. 

Here are three steps:

  1. Target Your Audience: Identify customer needs. Leverage Macy’s products to offer relevant offerings.
  2. Promote Deals and Offers: Utilize Macy’s materials, deals, offers, and discounts to attract customers and sales.
  3. Track Progress: Monitor daily earnings reports. Track performance metrics like clicks and conversion rates. Fine-tune based on customer feedback.

Pay attention to Program Terms & Conditions. Obey guidelines to avoid suspension and get higher commission rates.

Fun Fact: Macy’s affiliate program revenue grew by 1.5 times in six months after launching the VIP commission structure in 2019.

Requirements To Join Macy’s Affiliate Program

To join the affiliate program, certain criteria must be met. Here are the requirements:

  • An active website or blog related to Macy’s products
  • A decent amount of website traffic
  • High-quality content & adhering to Macy’s brand guidelines
  • Sharing website analytics to evaluate performance and promotion potential
  • Disclosing Macy’s affiliation & following federal regulations

Benefits include competitive commissions, promotions & seasonal offers. 

Sources say this affiliate program is ‘one of the most rewarding market programs’.

Key Takeaways

Here’s what you need to know:

  • Easy to join: Signing up is free and easy with no minimum website visits required.
  • High commission rates: Earn up to 10% on sales made through your unique link.
  • Access to useful tools: Macy’s provides tracking links and reporting dashboards.

Be aware that the cookie duration is only 24 hours, which may reduce earnings.

Pro Tip: Add Macy’s offers to your website to get more clicks and sales through your link.

8 Best Alternatives To Macy’s Affiliate Program

Are you searching for alternate programs like Macy’s? 

Here are 8 of the top picks:

  • Amazon Associates
  • Nordstrom affiliate program
  • JCPenney affiliate program
  • Saks Fifth Avenue affiliate program
  • Kohl’s affiliate program
  • Bloomingdale’s affiliate program
  • Target affiliates
  • Bonobos affiliate program

Each program has its own advantages which could be perfect for your audience. 

For example, Amazon Associates offer a plethora of products and good commission rates. 

Nordstrom boasts a large customer base and designer collaborations. 

Saks Fifth Avenue has a wide range of luxury brands and great customer service.

Before you decide, make sure to go through each program in detail. 

Consider the commission rate, discounts, and special offers.

Also, don’t forget – it’s always wise to have more than one affiliate program! So, explore all options before settling on one.

Final Thoughts

The Macy’s affiliate program is great for affiliates and influencers. It integrates with Impact Radius, which makes tracking sales and performance easy. 

Plus, it offers a competitive commission rate and product feeds for different niches.

You’ll get promotional support too. Macy’s will give you updates on new products, promotions, and sales. 

This lets you create content that appeals to your audience.

Macy’s looks for quality, not quantity. They prefer applicants with an online presence and high engagement rates.

One influencer earned thousands in commission during the holiday season. 

They promoted winter wear from Macy’s – showing the potential of the program.

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