Viator Affiliate Program: Everything You Need To Know

Written by Beatious Kahale

Last updated

Affiliate Marketing

Want to make money? Don’t miss out! Viator affiliate program is here! 

Earn cash by promoting travel experiences from all around the world. 

Make use of this money-making opportunity with our guide on the affiliate program. Get the guide now!

What Is Viator Affiliate Program?

Viator affiliate program is your chance to join the travel industry as a partner! 

Promote Viator’s tours and activities via unique links and earn commission on every successful booking. 

Track and report performance with real-time tools.

Choose from Viator’s huge selection of over 200,000 tours and activities in 2,400 destinations. 

Get complete support for making sales so you can focus on creating content.

Viator provides materials like banners and widgets you can easily add to blog posts or websites. 

Commission is based on the sales made through approved links. Tap into the power of affiliate partnerships today! 

You’ll make extra revenue and connect with travel enthusiasts. Don’t miss out on this great opportunity!

How To Join 

To be a viator affiliate, do this:

  1. Go to the Viator website. Scroll down.
  2. Click “Affiliates” or search “Affiliate Program” on Google.
  3. Fill out an application form. Include your website, marketing plan, and target audience.
  4. After Viator approves, you get access to their resources for affiliate integration.
  5. Choose what you want to use on your website. Start earning commission!

You need a live, successful website with unique visitors. You must meet their marketing parameters regularly.

Related post: Best travel affiliate programs

What Products Can You Promote?

Viator’s affiliate program offers a range of travel products to promote. 

These products include over 345,000 tours, activities, and experiences across 2,200 destinations.

Affiliates can showcase sightseeing tours, food & wine experiences, cultural excursions, museum visits, walking tours, and water sports. 

Plus hot air balloon rides, helicopter tours, or special events like the Northern Lights.

Viator provides tailored private tour packages for VIP clients or groups. 

Plus virtual experiences that affiliates can promote to viewers from around the world.

Business Wire’s survey recently awarded Viator Tours “Best Tours” in Rome and Greece Travel Guides by Trip Advisor.

Related post: Marriott affiliate program

Commission Rate

The program offers commissions! But what’s the commission rate? It depends on performance and ranges from 4% to 8%

You can get up to 8% off for each booking you refer to via your special link. The more bookings you make, the higher your rate will be. 

Viator also provides great tools and resources to help drive traffic, including banners, links, and product feeds.

For top performers who make many bookings each month, higher commission rates are available. You must negotiate these rates separately. 

To make the most of this lucrative opportunity, create content that provides value to your readers while promoting Viator products. 

Plus, have a well-designed website and use social media. Following these tips will help you increase sales and your earnings.

Related post: Kayak affiliate program

Cookie Duration

Promoting Viator products? It’s essential to know the cookie’s length. This info is crucial to get the most out of any referrals.

The cookie typically lasts 30 days. If a customer clicks your affiliate link and buys something within 30 days, you get a commission.

However, if they go to the website directly or use another affiliate’s link, you won’t get a commission.

This cookie duration helps plan better strategies and boosts chances of earning a commission. 

Remind customers before their session expires.

The affiliate program is cool. It offers competitive commission rates without affecting price points. 

Win-win for affiliates and customers!

Related post: Airbnb affiliate program

What Promotional Materials Are Available?

Viator provides its affiliates with a range of promotional materials to assist in marketing the affiliate program. 

These items are intended to heighten affiliate sales and increase revenue.

  • Affiliates can use banners to highlight particular places, activities, or offers from Viator.
  • Links can be subtly incorporated into an affiliate’s content.
  • Text ads offer an adaptable choice for affiliates who prefer to advertise via text rather than graphics.
  • Widgets can be used to display Viator products on an affiliate’s site with up-to-date pricing and availability.

Unique promotional materials may also be available to affiliates, such as special offers, one-of-a-kind destination guides, and additional marketing aids. 

This may depend on the individual agreement between Viator and the affiliates. 

Viator’s journey began in 1995 as a sightseeing tour company. Who would have known it would become a leading global travel business? 

Now, it offers tours, attractions, activities, and experiences in more than 2,500 destinations worldwide. 

Its affiliate program has played a major role in extending Viator’s reach using banners, links, widgets, and other promo materials.

Related post: TripAdvisor affiliate program


It brings a myriad of benefits. Here are some of them:

  • High Commission Rate: You can make a pretty good income from Viator’s products.
  • Long Cookie Duration: Commissions will keep coming even after the initial purchase.
  • Wide Range Of Products To Promote: Choose from a plethora of tours and activities worldwide.
  • Easy To Join And Use: Signing up is easy and you’ll get access to lots of promotional resources.

Viator has forged strong relationships with top travel brands and offers excellent customer service. 

This has helped them become a trusted travel brand. reports that active members of the affiliate program can generate more than $1 million in commissions yearly.

Related post: affiliate program


Do you wish to make money with the affiliate program? 

But wait… there are a few downsides to consider. Six of them, to be precise:

  • Low website traffic may reduce conversions.
  • Competition with other affiliates might make it hard to stand out.
  • Strict terms and conditions could limit your marketing strategies.
  • Commissions may not be as high as other programs.
  • Sales tracking might be unreliable, resulting in missed commissions.
  • The application process and approval time may take a while.

Despite these potential drawbacks, the affiliate program can still be lucrative. 

Take a proactive approach and use the available resources. Read all rules and guidelines carefully. 

With persistence and creativity, you can become a successful Viator affiliate.

Don’t miss out on the opportunity. Sign up today and start promoting one of the top travel brands worldwide!

Who Should Join Viator Affiliate Program?

It is a fantastic chance to make money through promoting travel products. It’s perfect for:

  • Travel bloggers
  • Website owners
  • Social media influencers
  • Anyone with good social media followers (Twitter, Facebook, Instagram, etc.)
  • People with website traffic from SEO and great content
  • Anyone who wants to monetize their platform while still providing great travel experiences.

This program offers plenty of rewards. 

You’ll get a commission on bookings made via your link, personalized support, and analytical insights to understand your audiences.

If you’re looking to make money in the travel industry, or want to explore tours and activities affiliate marketing, consider joining this affiliate program. 

To max out your earnings, here are some tips:

  • Promote tours related to festivals or sports at your target locations.
  • Create shareable content (e.g. itinerary ideas featuring key landmarks and activities tailored to specific audiences).
  • Advertise lesser-known places with unique travel experiences.

How To Maximize Your Earnings

To boost your bond with Viator, there are a few key points to remember:

  • Harness every promotional material available to you – transit links, banners, text links, and more – this helps you target your audience and promote Viator’s products.
  • Monitor your results through the affiliate management system – this lets you see which promotions are successful and which need tuning.
  • Make adjustments as needed – analyze your tracking data and adjust strategies for higher conversions constantly.

Be aware of any changes in the program that could influence your promotions. 

This allows you to adapt to shifting consumer tastes and maximize the benefits of your relationship.

It is a great way to benefit affiliates and travelers in search of excellent experiences worldwide.

Requirements To Join Viator Affiliate Program?

To be a part of the  affiliate program, you gotta meet the criteria:

  • You must have a website or blog.
  • Must be 18+ years old.
  • Have a valid email address.

To sign up, here’s what you gotta do:

  • Fill in the registration form on Viator’s site.
  • Accept the terms and conditions of the Affiliate Agreement.
  • Generate your own referral tracking links.
  • Put the links on your site or blog posts, and start getting a commission for every booking made via your code.

Once accepted, you get access to special marketing tools to help promote Viator experiences. 

Plus, you’ll have a dedicated team of account managers and support staff at your service.

Fun Fact: In 2019, BrandVerity said “Viator is among the top companies in the travel industry for paid search ads.”

Key Takeaways

The affiliate program offers great chances for affiliates. 

Here are some main points to keep in mind:

  • Earn commissions on tours, activities, and experiences in many cities around the world.
  • Get banners and widgets to help promote sales.
  • Change search boxes and widgets to fit certain interests.
  • Commission rates go from 3-8%, depending on product type.
  • Get newsletter updates with info on special offers, events, and more.
  • A team to help with queries and issues.

Plus, get real-time stats on clicks, sales, and earnings. 

Pro Tip: Use Viator’s huge database of tours and activities to reach niche audiences, increasing conversions and earnings.

8 Best Alternatives To Viator Affiliate Program

Finding programs with similar features to the affiliate program can be tricky. 

Luckily, there are lots of alternatives that provide affiliates with great incentives! 

Here are 8 of them:

  • Expedia affiliate network
  • affiliate program
  • TripAdvisor affiliate program
  • CityPASS affiliate program
  • Klook partner program
  • GetYourGuide partner program
  • Civitatis Affiliate Program
  • Voyage Privé affiliate program

These programs all offer various commission structures, tracking tools, and promotions to help you earn money. 

CityPASS even offers custom-branded URLs for affiliates, so they can promote the product as their own.

A travel blogger recently shared a great experience with the Civitatis affiliate program. 

She said it was easy to sign up and get started. Plus, the support team was quick to answer her questions about commissions.

Final Thoughts

Exploring the Viator affiliate program, it’s clear it offers great potential. 

By teaming up with Viator, affiliates offer a huge selection of tours and activities worldwide – making earning potential high.

The platform is user-friendly, commission rates are attractive, and there’s dedicated support. 

It’s a must-join for travel bloggers or tour operators wanting to monetize their websites.

Viator’s global reach and TripAdvisor partnership offer access to quality content and tech solutions. 

Did you know? Statista research found online booking revenue from tours and activities reached $12bn in 2020.

The commission structure and payment options like PayPal make it easy to receive earnings quickly.

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