HelloFresh Affiliate Program: Benefits, Payment details & More 

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a blogger looking for a lucrative program in the meal kit delivery service niche?

Try the HelloFresh affiliate program!

Thousands of people are looking for healthy meal options that are convenient and easy to prepare.

This company is recognized for its variety of wholesome meal kits and flexible subscription plans.

Look at the number of customers of HelloFresh worldwide from 2016 to 2023, by quarter (in millions):

number of customers of HelloFresh worldwide from 2016 to 2023

Source: Statista

HelloFresh offers one of the best meal kit subscription services.

This company offers a lucrative affiliate scheme.

This post will show you how to get started, the program’s commission rates, pros and cons, success tips, potential earnings, and more.

So, you will do well to read this entire article to learn everything you need to know about this partnership.


Well, let’s get started now!

Does HelloFresh Have an Affiliate Program?

Yes, HelloFresh has an affiliate scheme in the meal kit delivery service niche.

Hellofresh affiliate program homepage

This program is run through the CJ Affiliate marketing network.

Company profile

Dominik Richter founded HelloFresh in 2011. Its headquarters is in Berlin, Germany.

HelloFresh website homepage

HelloFresh is a company that delivers pre-measured ingredients with recipes to its subscribers.

The company offers nutritious and flavorful meals that cater to various dietary preferences.

It offers vegetarian, calorie-smart, family-friendly meal kits, and more. These are meticulously sourced and packaged.

HelloFresh’s kits enhance culinary skills while saving time in meal planning and grocery shopping.

This company offers almost all meal plans that suit different lifestyles.

They deliver recipes that simplify home cooking.

They also offer special dietary plans.

These products simplify meal prep and enhance users’ culinary experiences.

Reviews show that customers value the meal plan kit products:

HelloFresh customer reviews

Source: Consumer Affairs

What is the HelloFresh Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s meal kit delivery services.

Affiliates promote meal plans, fresh ingredients, and recipe cards through affiliate links or banners in exchange for commissions.

They are paid a $20 commission for each new subscriber who signs up through their referral affiliate link or banner.

Secrets to Success!

Recommend their fresh, convenient, and different meal kits to the right audience.

Make your meal kit and subscription service content engaging by including images.

Remember to place affiliate links in your nutritious meal solutions content.

How does the HelloFresh affiliate program work?

As I said earlier, the CJ Affiliate marketing network manages the HelloFresh partnership program.

So, affiliates first sign up for the program through the CJ Affiliate marketing network. 

Then apply for the program.

When approved, log in to your dashboard to access the referral links and banners for promoting meal kit delivery services.

Copy the referral links and paste them into your kitchen and cooking articles.

When readers click on the links, they will be directed to the product page on the HelloFresh website.

You will get paid a commission each time a new subscriber signs up through your affiliate link.

How To Sign Up Step By Step 

Visit cj.com and sign up as a publisher. 

Fill in your information – your name, email address, and preferred language. 

Click the “Nex”t button.

commission junction sign up

Check the confirmation email in your inbox.

Click the green button “Create my CJ Publisher Account”:

cj affiliate sign up email

You will be taken to the Publisher Sign-Up Form. 

Provide your details and click “Accept Terms” to complete registration.

Once you sign up, you’ll be taken to your CJ Account Manager.

This is a dashboard that contains important details – network stats, performance summary, and messages.

Firstly, click Account > Network Profile. (Complete this profile to join affiliate programs.)

cj affiliate network

You’ll notice these 3 sections in the Network Profile:

  • Website description (e.g. Tell them your website’s strengths and relevant statistics.)
  • Promotion methods (e.g. Tell them the affiliate channels you use to promote advertisers. For example,  a blog post, email, social media, or other digital marketing platforms?)
  • Documents (This is optional.)

Then, click Account > Administrative Settings to edit your payment and tax information.

cj affiliate payment tax information

Update your Payment Information and select your preferred mode of payment – direct deposit, check, or Payoneer.

Edit your Tax Information. 

CJ Affiliate requires affiliates to submit their tax forms for payout.


  • Its W-9 Request for Taxpayer Identification and Certification


  • Its W-8BEN Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding
  • Or Certificate of No United States Activities

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Home Chef

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Universal Yums 

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Is the affiliate program free to join?

Yes, this referral program is free to join. 

Affiliates usually join and promote healthy meal options free of charge.

Are you looking to promote the brand’s nutritious meal kits and cooking plans?

You can give the affiliate scheme a try.

Start your journey with food affiliate programs today.

What Products Can You Promote?

Meal planning kits: These kits usually have fresh ingredients and easy-to-follow recipes for dietary needs.

Vegetarian options: They are Ppant-based ingredients and recipes for those who like a meat-free diet.

Quick & easy meals: These are time-saving meal options perfect for busy individuals or families.

Family-friendly kits: These meals are suitable for both adults and children.

Calorie-smart options: Meals that focus on delivering delicious flavors with controlled calorie content.

How Much Do HelloFresh Affiliates Make?

Well, this is a challenging question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

The meal kit service affiliates make different amounts of commissions.

Commissions are usually determined by your audience size, engagement, and marketing skills.

However, I will give you a hint.

One research shows that some affiliates earn nothing.

On the other hand, others earn thousands, depending on their promotional efforts and conversion rates.

What are the commission rates?

This affiliate scheme pays affiliates $20 per new subscriber.

How long does the cookie last?

The cookie window usually lasts for 14 days, giving you a window of opportunity to earn from a referred customer’s actions.

How Do Affiliates Get Paid from HelloFresh?

As mentioned previously, the CJ Affiliate marketing network manages this affiliate program.

CJ Affiliate pays affiliates through direct deposits, Payoneer, and checks.

The minimum payout threshold is $50 and $100 for checks and direct deposits respectively. 

Marketing Materials and Promotional Tools

The marketing tools provided for promoting meal kit services are text links and banners.

Text links produce good results when used in the custom meal plan content.

Banners are also useful.

Place the banners within the article or on the sidebar.

Who Should Join the HelloFresh Affiliate Program?

Health and wellness bloggers: Those who focus on nutrition, healthy living, and wellness can integrate the meal kits into their content.

Food bloggers and culinary influencers: Share with your audience fresh recipes and cooking tips while earning commissions.

Lifestyle influencers: If your content revolves around making life more convenient and enjoyable, then the brand’s solutions are the best.

Budget and finance bloggers: Teach your audience how to save time and money on meal preparation without sacrificing quality.

Eco-conscious writers: Show your audience the benefit of the brand’s commitment to reducing food waste in your promotion.

Is the HelloFresh Affiliate Program Worth It?

Yes, this partnership scheme is worth considering.

The commission structure is attractive, and the brand’s widespread appeal can lead to a successful affiliate experience.

Affiliates earn a $20 commission for new subscriber sign-up.


  • Competitive commission: It offers affiliates an attractive commission of $20 per new sign-up.
  • Strong brand recognition: The company has a broad audience.  So it has a high conversion rate.


  • Stiff competition: Meal kit delivery is becoming popular. So you need to stand out to make a sale. 

Requirements to Join the Affiliate Program

  • Accept HelloFresh’s terms and conditions.
  • Your website should have relevant traffic related to food, cooking, or health and wellness.
  • Your blog content should be related to nutrition or similar fields.

Does HelloFresh Support Affiliates?

Yes, HelloFresh does support affiliates.

They help them in multiple ways:

Dedicated affiliate support: The team attends to queries and troubleshoots problems related to products and promotions.

Affiliate training: The company helps its affiliates to promote their services effectively and ethically.

Tips For Success As An Affiliate

Craft inspiring content: Create content showcasing the benefits and simplicity of the company’s meals to entice your audience.

Build trust: Integrity is crucial. Share authentic meal reviews based on personal experience.

Diversify traffic: Relying on a single source is risky. Try other platforms – social media and email lists.

Maximize conversions: Place calls to action strategically to encourage clicks and sign-ups.

Final Thoughts

This meal delivery service partnership program is a lucrative opportunity for affiliates in the culinary and health-focused sectors.

It has a high conversion rate. Thus, affiliates can easily promote its products and services.

The program pays affiliates a $20 commission on each new subscriber sign-up.

It also provides a 14-day performance tracking period.

I recommend this program to bloggers and influencers in the food, health, and lifestyle niches.

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