Total Wine Affiliate Program: Tips & Tricks To Help You Succeed

Written by Beatious Kahale

Last updated

Affiliate Marketing

Unlock the potential of your blog! With the Total Wine affiliate program, you can gain an 8% commission. 

Plus, you’ll get valuable insights into fresh marketing strategies from the world’s largest Wine, beer, and spirits retailer, too! 

Take your blog to the next level. Maximize your income now!

What Is Total Wine Affiliate Program?

Total Wine affiliate program is a marketing deal for Wine and alcohol lovers. 

With it, they can make money by promoting Total Wine products. 

They get a unique link to use to drive people to the store. And when someone buys through their link, they get a commission.

Wine affiliate marketing is part of the larger affiliate marketing industry. 

Total Wine offers this program so marketers interested in alcohol and wine can make money.

The program has a great commission rate, plus advertising banners and tools. 

It also gives real-time tracking of clicks and sales and makes payments promptly. 

Plus, it has great customer support, and members get special deals not on the website.

To make the most of it, members need to know the product well. 

Also, they should be good at social media and have a big following. Content related to wine products will help. 

They should reach out to their network via email, texting, or social media – like Facebook Live, Instagram Stories, or Twitter ads. 

That way, more people will know about Total wine & more.

How To Join The Affiliate Program

It enables you to gain revenue through referral links. 

Follow these steps to sign up:

  1. Go to the website and select ‘Affiliate Program’.
  2. Click on ‘Sign Up’ and fill out the form with personal info and website details.
  3. Read the terms and conditions before submitting the form.
  4. Once approved, access resources like links, banners, and email templates to start promoting Total Wine products.
  5. The program provides different earning options based on sales performance.
  6. Check your earnings on a personalized dashboard from the ‘Affiliate Program’ tab.

Once you’re an affiliate, you get access to several tools for promoting your items. 

To be successful, combine social media campaigns with website-based marketing.

Pro Tip: To maximize your commissions, make sure to use all the resources available to support your promotions.

Read also: Food and drink affiliate programs

What Products Can You Promote?

The affiliate program is here to offer you a wide selection of products to promote. 

Choose among wines from all over the globe, craft beer & microbrews, spirits, non-alcoholic drinks, gourmet foods, snacks, and party supplies.

You’ll get access to special offers & deals that add even more value to your customers.

Plus, Total Wine has great customer service & competitive prices – promoting their products brings extra confidence in quality.

Fun fact – the first Total Wine store opened in Delaware in ’91. 

Nowadays, it’s America’s largest independent retailer of fine wine with over 100 stores!

Read also: Hellofresh affiliate program

Commission Rate

The commission rate varies based on the product type and affiliate sales volume. 

Alcohol products earn a 4%-5% commission, whereas non-alcoholic goods attract up to 10%. 

Affiliates get paid each month, with their payouts calculated by subtracting returns/cancellations from their earnings. 

Each order may fetch up to $200 for an affiliate, with an average conversion rate of 6%.

Business Insider reports that Total Wine sells approximately $2 billion worth of wine every year.

Read also: Butcherbox affiliate program

Cookie Duration

The program uses cookies to track customers’ purchases. This tracking period is 14 days long. 

It’s essential for affiliates to earn their commissions.

Ensure that cookies are enabled to track customers who have visited Total Wine through the affiliate link. 

Otherwise, tracking and earning commissions may not be possible.

Stay informed about new technologies that can optimize tracking and increase conversions for the program.

What Promotional Materials Are Available?

Total Wine program offers banner ads, text links, and product feeds to help affiliates promote their products. 

Banner Ads give a range of wine and liquor options. 

Text Links advertise specific items or categories on the Total Wine site. 

XML Product Feeds show off all the latest selections. Affiliates have their own toolkit with images, logos, and branding guidelines too. 

The key? Use a combo of ads, links, and feeds to give your audience a great experience!


The advantages of the program are many. Some benefits include:

  • Easy to Join: The process is simple and stress-free.
  • High Commission Rate: Generous commission rate ensures more revenue per sale.
  • Long Cookie Duration: Cookie duration of 30 days gives affiliates plenty of time to earn commissions.
  • Brand Recognition: Being connected with Total Wine can help your online presence and trustworthiness.

Plus, affiliates have access to resources and support from Total Wine. 

They provide promotional stuff, performance reports, and payments in a timely manner.

Total Wine is one of America’s biggest independent retailers of wine & spirits. 

It has been a leader for over 25 years, providing a wide selection of products at competitive prices. 

Their affiliate program adds to their commitment of progress and excellence in this ever-changing digital world.


Participating in the affiliate program has certain drawbacks. 

Limitations and restrictions that could affect revenue. Such as:

  • Only wine-related products, no physical goods to promote.
  • Low commission rates, limiting earnings.
  • Geographic restrictions, limiting reach, and partnership possibilities.
  • Limited control over product offerings and promotions, making it hard to appeal to customers.
  • Challenging to scale and monetize a website or social media presence.

Still, some affiliates have been successful. By focusing on wine-related content and creating extra partnerships and advertising outside the program, success can be achieved.

For example, one affiliate went beyond wine and built a brand in the alcohol industry. 

Developing relationships with other liquor brands and influencers allowed them to increase revenue, while still promoting 

Total Wine & more. This approach created a more sustainable income stream.

Who Should Join Total Wine Affiliate Program?

The affiliate program offers a lucrative opportunity for those in the wine industry. 

Join the program and gain access to commissions from people who love wine, plus knowledge about the industry.

Wine bloggers, reviewers, and influencers can all benefit. Bloggers can diversify their content and make money. 

Reviewers can recommend trustworthy wines and influencers can build a loyal customer base.

Total Wine stores are located across America, giving affiliates widespread customers. 

The company began with a $3 million loan from David Trone’s parents. 

He started the business after discovering new tastes of wine in Europe that were expensive back home. 

Today, Total Wine is the largest independent retailer of fine wines – offering an unbeatable range at unbeatable prices.

How To Maximize Your Earnings

Maximize your earnings. Here are five helpful tips:

  • Create high-quality product reviews.
  • Promote the top-selling products.
  • Make content that resonates with your target audience.
  • Boost website traffic through SEO and social media marketing.
  • Add banners, links, and text to give more exposure to Total Wine discounts and promotions.

Remember, conversions are key! Understand consumer behavior better than anyone else.

Pro Tip: Give your visitors value beyond product promotions. 

This will make them come back and increase sales for both Total Wine and you, the affiliate.

Requirements To Join Total Wine Affiliate Program

Want to join the program? You’ll need to meet some criteria first!

Website owners must:

  • Have a decent amount of traffic
  • Provide quality content.
  • Have an attractive website with a privacy policy and contact info.
  • The site must be relevant to Total Wine’s content and audience.
  • No unethical or offensive content or fraudulent activities are allowed!

To make the most out of this program, affiliates should:

  • Promote products that fit their website’s theme
  • Grow their customer base with social media ads
  • Promote exclusive deals through email campaigns.

Do all that, and you’ll be a motivated partner with Total Wine – a world-class distributor of alcoholic beverages.


The Total Wine affiliate program offers a great opportunity for those with a wine-related audience. 

You can get text links, banners, and product feeds via their network partner, Commission Junction. 

Commission rates start at 5%, and you can earn up to 8% on sales. 

The program also provides a comprehensive support system with monthly newsletters and a dedicated affiliate manager. 

Plus, you can access a reporting dashboard to track your earnings and performance metrics in real-time.

Pro Tip: To get the most out of this program, create content that shows off their variety of wines. Share expert recommendations too. 

This will help your audience make informed decisions, leading to increased conversions and commissions.

8 Best Alternatives To Total Wine Affiliate Program

Are you looking for an alternative? Here are 8 of the best:

  • Affiliate Program
  • Vivino Affiliate Program
  • The California Wine Club Affiliate Program
  • Drizly Affiliate Program
  • Naked Wines Affiliate Program
  • Wine of The Month Club (Cellars Wine Club) Affiliate Program
  • Tasting Room by Lot18 (Napa Valley Wines) Affiliate Program
  • Winc (Formerly Called Club W) Affiliate Program

These programs offer different rewards. Some give commission-based payments, and others provide content and marketing support. Choose what suits you.

If you’re searching for successful Total Wine alternatives, there are many. 

Get discounts on wines through Vivino or receive up to 10% commission with 

There’s also fast delivery with Drizly or a loyalty scheme with Naked Wines. 

Plus, The California Wine Club has hand-selected wines from small boutiques all over the US.

All of these programs focus on wine lovers. Use them to reach audiences and earn money with commissions.

Did you know that the global wine market was $370 billion in 2019? 

It’s predicted to rise 6% annually by 2025! So invest in wine affiliate programs for great profits.

Final Thoughts

The Total Wine affiliate program is a great way to make money online. 

There is a competitive commission rate, a huge selection of products, and effective marketing materials. 

You can track your performance with detailed analytics and reliable support.

It is easy to join and run. No inventory or shipping is needed. This opens up the lucrative online wine market, promoting quality products.

Stats from Statista show that U.S. online alcohol sales reached over $5.9 billion in 2020. 

This demonstrates how large digital wine industries have become.

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