Crate and Barrel Affiliate Program: Pros, Cons, Success Tips

Written by Beatious Kahale

Last updated

Affiliate Marketing

Are you a content creator looking for a lucrative program in the home furnishings niche?

Then try the Crate and Barrel affiliate program!

Thousands of people are looking for stylish home accessories and modern furniture pieces.

Look at the Home Decor market forecast report from 2024 to 2028: 

Home decor market forcast

Crate and Barrel offers one of the best home decor and furniture collections.

The company offers a rewarding affiliate scheme.

This post will show you how to become a successful Crate and Barrel affiliate – it will also highlight the pros, cons, potential earnings, and more.

So, you will do well to read this entire article to get all the details about the partnership.

Ready?

Well, let’s get started now!

Does Crate and Barrel Have an Affiliate Program?

Crate & barrel affiliate program home page

Yes, Crate and Barrel have an affiliate scheme in the home furnishings niche.

This program is run through the Viglink affiliate marketing network.

Company profile

Crate & barrel   home page

Gordon and Carole Segal founded Crate & Barrel in 1962

Its headquarters is in Northbrook, Illinois. Crate and Barrel is a company that sells modern furniture, housewares, and décor items.

The company offers trendy and durable pieces. It sells indoor and outdoor furniture, tableware, rugs, and lighting fixtures.

Crate and Barrel furniture and home accessories provide a contemporary touch to enhance a home’s interior. 

This company offers a wide range of stylish home accents and functional decor items.

The company sells pieces that elevate your reader’s living spaces.

Reviews show that customers are not satisfied with the company’s services.

Customer reviews - Crate and Barrel

What is the Crate and Barrel Affiliate Program?

This is a partnership program that pays affiliates who promote the brand’s home furnishing items.

Affiliates promote tables, sofas, dinnerware, and other home décor products through affiliate links or banners in exchange for commissions.

Thus, they are paid a commission for each sale through their referral link or banner.

Secrets to Success!

Recommend their home decor products to the right audience.

Make your modern furniture content engaging by including images.

Remember to place affiliate links in your home interior content.

How Does the Crate and Barrel Affiliate Program Work?

As I said earlier, the Viglink network manages the Crate and Barrel partnership program.

So, affiliates first sign up for the Viglink network. Then they apply for the program.

When approved, log in to your dashboard to access your referral links and banners for promoting furniture and home decor items products.

Copy the referral links and paste them into your home furnishings and interior design articles.

When readers click on the links, they will be directed to the product page on the Crate and Barrel website.

You will get paid a commission each time a customer buys through your affiliate link.

How To Sign Up Step By Step

Step #1: Visit the Sovrn Commerce network today

Once you visit the home page, click on the ‘Join Sovrn Commerce’ button:

Crate and Barrel affiliate program home page

Step #2: Select sign up method

Choose a signing-up method from the given options. 

It is important to state from the beginning that it is quicker when you use your Google account:

Create Account On Viglink/Sovrn

You’ll then get a confirmation email with a verification link, which then redirects you to the VigLink/Sovrn login page.

Step #3: Tell them about yourself

When you click on that, you will be taken to the next step. Here, you will be required to submit your name, business name, and business website URL:

Viglink/Sovrn Signup Info

Step #3: Submit your site

And then finally submit the URL you want to add VigLink publisher links to:

Viglink/Sovrn Submit Url

Click the “Finish” button to end the process. Then wait for approval.

Next is a friendly and short tutorial covering the VigLink/ Sovrn affiliate dashboard:

Review display page

You can enter your tax and payment information later.

Alternatives to the Crate and Barrel Affiliate Program

I researched dozens of home decor affiliate programs to find which ones offer reasonable commission rates.

Therefore, keep reading for more interior design referral programs:

Build

Commission: 1%

Cookie duration: 1 day

Discover the benefits of the Build affiliate program.

Home Depot

Commission: 1%

Cookie duration: 1 day

Find out more about the Home Depot affiliate program on our site.

Houzz

Commission: 5%

Cookie duration: 30 days

Read more about the Houzz affiliate program.

Lowe’s

Commission: 0.8%

Cookie duration:  1 day

Check out the Lowe’s affiliate program.

Wayfair

Commission: 1% – 6%

Cookie duration:  14 – 30 days

Read more about the Wayfair affiliate program.

Handy

Commission: $10 – $25

Cookie duration:  Session-based

Find out more about the Handy affiliate program on our site.

Philips Hue

Commission: 4%

Cookie duration:  45 days

Read more about the Philips Hue affiliate program.

Overstock

Commission: 6%

Cookie duration:  14 days

Learn about the Overstock affiliate program.

Costco

Commission: 3% – 6%

Cookie duration:  Session-based

Find out more about the Costco affiliate program on our site.

Target

Commission: 8%

Cookie duration:  7 days 

Explore the Target affiliate program.

Walmart

Commission: 1% – 18%

Cookie duration:  3 days 

Access Walmart affiliate program information.

Walmart

Commission: 1% – 18%

Cookie duration:  3 days  

Dive into the Walmart affiliate program.

Pottery Barn

Commission: 7.5%

Cookie duration:  30 days 

Find out more about the Pottery Barn affiliate program on our site.

IKEA

Commission: 7%

Cookie duration:  30 days 

Find out more about the IKEA affiliate program on our site.

West Elm 

Commission: 5%

Cookie duration:  30 days 

Find out more about the West Elm affiliate program on our site.

Sears 

Commission: 1%

Cookie duration:  2 days 

Navigate to the Sears affiliate program details.

Is the Affiliate Program Free to Join?

Yes, the Crate and Barrel referral program is free to join.

Therefore, affiliates typically join and promote luxurious home furnishings free of charge.

Are you looking to decorate homes with chic furniture and accessories?

Then give the Crate and Barrel referral program a try.

Start monetizing your content with the Home Improvement affiliate programs.

What Products Can You Promote?

Crate and Barrel offers different products that affiliates can promote:

Modern furniture sets.

These are elegant pieces for living, dining, and sleeping spaces.

They provide aesthetic appeal and functionality to any room. Home decor accessories. These items include art, mirrors, and decorative objects.

The accessories transform the look and feel of a living space.

Kitchenware and dining essentials.

They enhance the culinary experience with stylish cookware, utensils, and table settings.

Workspace solutions.

These items make home offices more efficient, with sleek desks and ergonomic chairs.

Outdoor furniture and decor.

These are for backyard living spaces, such as patio sets and garden accessories.

How Much Do Crate and Barrel Affiliates Make?

Well, this is a difficult question.

From personal experience, there is no single answer to this question.

Do you know why this is the case?

Home decor and furniture affiliates make different amounts of commission.

Commissions are determined by your audience size, engagement, and marketing skills.

However, I will give you a clue.

One research indicates that some affiliates make nothing.

Yet, others profit $1,000 or even more in a month.

What are the commission rates?

This affiliate scheme pays affiliates a 5% commission for each sale.

How long does the cookie last?

The cookie duration usually lasts for 45 days.

So, the affiliate links expire only after 45 days following clicking on the affiliate link.

How Do Affiliates Get Paid from Crate and Barrel?

As stated before, VigLink manages this affiliate program.

VigLink pays affiliates through electronic funds transfers, cheques, and PayPal.

The minimum payout is generally a reasonable threshold.

So affiliates can request their pay once they reach the minimum threshold.

Marketing and Promotional Tools

The marketing tools provided for promoting furniture and home goods are text links and banners.

Text links produce positive results when they are included in home decor and stylish furniture content.

Banners are also effective.

However, it’s often best to place the banners prominently on your site.

Who Should Join the Crate and Barrel Affiliate Program?

If you have a platform that talks about home design, stylish living, or luxury furnishings, Crate and Barrel might be the right fit for you:

Interior design bloggers

I think home decor enthusiasts and interior design influencers are the best candidates for this program.

They can create content around Crate and Barrel’s elegant home furnishings and gain commission from sales through their affiliate links.

Lifestyle bloggers

This is an excellent affiliate program to diversify content with high-end home products.

Promote beautiful living and home decor to your audience while earning commissions.

Architectural and design-focused websites

Platforms that cover architectural insights and high-quality home products can benefit from incorporating Crate and Barrel’s products into their content.

You can captivate your audience with the brand’s sophisticated designs and earn commissions from sales.

Real estate agents and home staging professionals

Share your knowledge and recommend Crate and Barrel products to clients looking to furnish their homes stylishly.

You can earn extra income through commissioned sales.

Home improvement and DIY sites

Offer advice, DIY tips, and product suggestions from Crate and Barrel’s range to help readers enhance their homes.

Is the Crate and Barrel Affiliate Program Worth It?

Many potential Crate and Barrel affiliates ponder this question.

The answer to this question largely depends on a few key factors.

Specifically, these are commission rate, cookie duration, and the affiliate’s marketing approach.

This program pays a commission and upholds a cookie duration of 45 days.

Is it a worthwhile program?

It represents a well-established and high-end brand.

To be honest, with an effective strategy, home decor, and furniture affiliates can earn substantial revenues.

Crate and Barrel traffic according to Similarweb

Pros

Competitive commission: A commission rate is fair compared to many other affiliate programs.

High demand: People are constantly seeking to update their living spaces with fashionable furniture and accessories.

Thus, it can be relatively simple for you to recommend Crate and Barrel’s elegantly designed furniture, exclusive home goods, and unique decor items.

Cons

Market competition: The home decor and furniture market is quite competitive.

Therefore, it may be challenging to market Crate and Barrel products effectively to achieve sales.

Requirements to join the affiliate program

  • Accept Crate and Barrel’s affiliation terms and guidelines.
  • Your home decor and lifestyle website or blog should attract a good level of traffic.
  • The content should be relevant to home interiors and updated living spaces.

Does Crate and Barrel Support Affiliates?

Yes, Crate and Barrel provide support to affiliates.

The support is offered in various forms:

Dedicated affiliate support

The affiliate team is available to address inquiries from home decor affiliates and provide solutions to any challenges.

Affiliate training

Crate and Barrel is committed to the success of its affiliates.

Therefore, they provide resources on how to market furniture and home accessories effectively and with integrity.

Tips For Success As An Affiliate

If you wish to excel as a home design promoter, consider these suggestions:

Create compelling content

Generate articles that revolve around Crate and Barrel’s premium furniture and elegant decor that your audience will find compelling.

Therefore, content strategies should be geared toward helping them discover the finest contemporary home furnishings.

Build trust among your readers

Establishing trust with your audience is straightforward.

Present sincere product evaluations for Crate and Barrel’s quality items.

You can accomplish this by reviewing items that are personally familiar or have positive feedback.

Diversify traffic sources

It’s advisable to tap into multiple channels for website traffic.

For home decor and lifestyle bloggers, it’s prudent to use a blend of search engines, social media, email campaigns, and other traffic-driving strategies.

Boost conversion rates

Well-crafted calls to action are fundamental in Crate and Barrel affiliate marketing, influencing conversion rate optimization significantly.

Therefore, design convincing call-to-action prompts in your content.

Final Thoughts

The Crate and Barrel partnership program represents a profitable venture for affiliates in the home design and lifestyle sector.

There is a significant market interest, in facilitating product promotion.

Affiliates earn a commission and benefit from a 45-day cookie window to track sales.

Consequently, my recommendation is strong for content creators and influencers within the home decor and interior design spheres.

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